The latest data report shows that in the fourth quarter of 2023 ChinaSmartphonesThere was a slight increase in market salesApplesis still firmly in the sales championship, whileHuaweiSuccessfully realize the return of the king. This report gives:Domestic mobile phonesThe brand brings a new twist while the brand comes alongHuaweiThe return has attracted people's attention. This article will explain this sales report in detail and look forwardDomestic mobile phonesThe future development trend of the industry.
According to the data report released by IDC, China in the fourth quarter of 2023SmartphonesThe market sales volume appeared 1A slight increase of 2%, with total shipments reaching 73.63 million units. The top five brands in terms of sales volume are, in orderApplesGloryvivoHuaweivivo, a result that pleasantly surprised people. EspeciallyHuaweiSuccessfully returned to the top five in domestic sales, with shipments of 10.3 million units, surpassingvivo, firmly in fourth place, which speaks volumesHuaweimate60The success of the series has led to sales of more models**. At the same time,HuaweiLast year, Kirin chips and 5G networks were restored, although the production capacity is still in the stage of gradual increaseHuaweiThe improvement of its image and the full explosion of awareness in the domestic market still succeeded in driving the growth of sales. Expected withHuaweiThe continuous improvement of Kirin chip production capacityHuaweiIn 2024, it will return to the top three in terms of sales.
According to the statistics of annual sales volume, the market share of the top five brands is:ApplesOccupy 173% share, ranking first; GloryOccupy 171% share, ranking second; oppoOccupy 167% share, ranking third; vivoOccupy 165% share, ranking fourth; Xiaomi occupies 132% share, ranking fifth. AlthoughApplesLast year, it faced accusations of lack of innovation and product diving, but its performance in the Chinese market has not been affected much. This illustratesApplesWith a strong presence in the Chinese market, even the failure of a generation of products will not cause serious damage to its brand image, and there is no need to worry about losing the love of Chinese consumers. WhileGloryIt has become the No. 1 domestic brand in terms of sales, and its market share is only proportionalApplesWorse than 02 percentage points, this gap can be said to be very small. GloryIn the third quarter of last year with a folding screenMobile phonesIt has won the sales championship in the market and completely established its position in the high-end flagship market of 1,000 yuan. At the same time,Gloryof low-end productsHonor x50The series was also a huge success and became a phenomenal hit. Therefore,GloryIt is also reasonable to be able to win the championship in terms of sales.
According to data analysis, it is expected in 2024Domestic mobile phonesThe industry will usher in a big dramaHuaweiThe full return is bound to stir up the market. OnceHuaweiEntering the top three in sales will mean that the sales ranking of the entire market will usher in a reshuffle. After three years of silenceDomestic mobile phonesThe market is being reinvigorated. People are interested inHuaweiThe return is full of expectations, and it is also expected that more manufacturers will be able to launch blockbuster products to meet the needs of consumers. I hope that domestic brands can have enough strength withApplesCompete with each other.
Adopted in 2023 domesticMobile phonesIn the analysis of the sales rankings, we can see ChinaSmartphonesThe market is undergoing a series of changes. Applesmaintained a leading position in terms of sales, whileHuaweiThe return has brought new vitality to the market. Domestic brands such as:GloryIt has also shown strong competitiveness. In the future, with the continuous progress of technology and the intensification of competition in the marketDomestic mobile phonesThe industry will usher in a more fierce competition situation. We look forward to more innovative products coming out and hope that domestic brands can gain greater recognition and influence in the global market. Let's look forward to it togetherDomestic mobile phonesThe smooth sailing of the industry has brought more choices and convenience to consumers.