With the acceleration of the pace of life, the convenient and fast form of food has been loved by many families. However, among many consumer groups, the acceptance of clean vegetables by the elderly does not seem to be high. They are often suspicious of this seemingly convenient ingredient for various reasons.
The reasons why the elderly are reluctant to accept clean dishes are mainly concentrated in the following aspects:
Health concerns: Some elderly people are worried that additives, preservatives and other ingredients in clean dishes are not good for health.
Factors: Compared with the traditional vegetable market, the ** of net vegetables is often high, which is difficult for some thrifty elderly people to accept.
Freshness issues: They are more inclined to buy fresh ingredients directly, believing that the freshness of clean dishes may not be guaranteed.
Habit and trust: The shopping habits that have been formed over a long period of time and the trust in the traditional market make them have a reserved attitude towards clean dishes.
In order to better cope with these challenges, the clean vegetable industry can start from the following aspects:
Strengthen health education: Through various channels, such as community activities, **, etc., popularize the nutritional knowledge of clean vegetables, so that the elderly can understand that clean vegetables are not the same as unhealthy.
Strategy: Provide more choices to meet the needs of the elderly at different levels of consumption. For example, the introduction of different specifications, different varieties of clean vegetables, lower the threshold.
Freshness guaranteed: Strictly control the production, processing, storage and transportation links to ensure the freshness and quality of clean vegetables. At the same time, it provides a clear shelf life and production date, increasing transparency.
Enhance interaction with older adults: Organize some experiential activities to give the elderly the opportunity to directly understand the production process and quality of clean vegetables, so as to increase their trust in clean vegetables.
Community collaboration: Cooperate with the community to carry out some ** activities or preferential activities to attract the elderly to try clean vegetables.
In this process, we cannot ignore the consumption psychology and habits of the elderly. They pay more attention to the practicality and cost-effectiveness of the product, so in addition to working the product itself, providing intimate after-sales service and regular return visits can also increase their trust in clean dishes.
Each consumer group has its own unique consumption characteristics and needs, and the clean vegetable industry needs to deeply understand the concerns and needs of the elderly and provide targeted solutions. Only in this way can we truly open up the elderly market and let more elderly people enjoy the convenience and delicacy brought by clean vegetables.