Becoming a B Corp can help business development in the following aspects:
Attract talent
Mutual benefit enterprises have satisfied the pursuit of a sense of mission and value. From the development of global B Corp enterprises, we have seen that many companies have not only recruited more outstanding talents after becoming B Corp, but also paid more attention to employees, so that employees' loyalty to the company can be improved.
2. Improve the degree
More and more domestic mainstream enterprises (Tencent, Sohu, etc.) and academic experts (famous scholar Zi Zhongyun, economist Wu Jinglian, etc.) are continuing to pay attention to the development of Mutual Benefit Enterprises, which is a good focus for many enterprises to spread the brand concept.
3. Cooperate with like-minded companies
B Corp is not just a certification and logo, but also a way for companies to work together in the B Corp community. B Corps are usually willing to cooperate with like-minded people, and B Corps maintain a high level of trust and more opportunities for cooperation.
At the same time, the B Corps community will often hold a variety of activities to help B Corps members get to know each other and get acquainted with each other. The B Generation project carried out by the B Generation project carried out by the B Corp China Advocacy Team in Chinese mainland will continue to go to major universities to help college students understand the concept and business practices of B Corps, which also provides B Corps with the opportunity to directly contact future business elites and help them enhance their brand influence and popularity.
4. Save money and get services
Mutual benefit enterprises carry out cooperation and enjoy special services** discounts. In foreign countries, B Corp often provides discounts to other B Enterprise members, and we will also actively promote the development of these preferential services and other activities in the process of the development and growth of the B Corps community in Chinese mainland.
5. Raise capital
For investors, especially in impact investing, B CORP certification can not only quantify the social impact of investment projects as one of the bases for investment decisions, but also continuously measure the progress of invested projects.
6. The pioneer of the Mutual Benefit Wave
All walks of life need to have an industry benchmark that meets the comprehensive standards of the new era, and becoming a B Corp means that the enterprise has a better social and environmental impact, and at the same time, its own business model is more in line with the comprehensive needs of the times and social development.
7. Brand differentiation
Nowadays, when consumers make purchase decisions, they not only care about the quality of the product, but also care about the brand culture and social and environmental awareness of the company behind the product.
In the long-term practice and exploration in the field of social innovation, we realize that the time is gradually ripe to promote the participation of mainstream forces in social innovation. We are seeing the impact on the mainstream business sector in China, and we are committed to promoting the concept and practice of business driving social good. B Corp Certification