On February 24th, the Lantern Festival on the 15th day of the first lunar month, the first comprehensive exhibition hall of national tide brands on the whole network carefully built by ** Radio and Television Station - "Domestic Fashion Pavilion" was officially launched. Relying on the scientific and technological achievements of "5G+4K 8K+AI" of the main station, with the help of the latest artificial intelligence technology, the exhibition hall recommends and displays domestic trendy products from all over the country in a variety of forms such as online exhibitions, interactive experiences, live streaming, AI**, VR AR, and metaverse, so as to help national tide consumption become popular and domestic brands go overseas.
Consumers' enthusiasm for domestic products is rising, and they are more and more inclined to choose cost-effective, high-quality domestic products, and their recognition and pride in domestic brands are increasing day by day. Why are domestic trendy products popular, Hu Yuwei, dean of the Institute of Cultural and Creative Development of Tsinghua University, said that the rise of national tide is supported by three key elements: national culture, domestic product quality, and youth power.
The sales of domestic products on the live broadcast e-commerce platform are booming and rave reviews, which also fully demonstrates consumers' support and love for domestic products. Through vivid introductions and demonstrations, the anchors let consumers more intuitively understand the characteristics and advantages of domestic products. At the same time, the interactive link in the live broadcast room also increased consumers' sense of participation and trust in domestic products, which further promoted purchase decisions.
In 2023, with the help of the "Meet Good Domestic Products" plan, more and more domestic brands will take root in Douyin e-commerce, cutting-edge domestic products will emerge, old domestic products will have new opportunities, and many brands will be "out of the circle".
Take Lei Penglin, the boss of "the most persuading" as an example, he brought goods to the Douyin account of his factory "Feilian Umbrella Factory", and thousands of netizens left messages wishing for all kinds of strange umbrellas: glowing umbrellas, long umbrellas with curtains, baby stroller sunscreen umbrellas, uniwheeled rolling umbrellas, ......
Lei Penglin is from rural Henan Province and studied art at the age of 18 at the Shaoxing Umbrella Factory. In 2014, during the export dividend period of the umbrella industry, Lei Penglin founded the "Feilian Umbrella Factory" in Shaoxing to supply foreign trade and small businesses, and the business was once booming. But with the intensification of competition in the industry, the daily shipment of umbrella factories has dropped sharply from 4,000 to 1,000, and Lei Penglin has to start looking for a new way out. In 2019, Lei Penglin came to Douyin e-commerce, and formed her own unique "silent film" short ** style in continuous attempts, which received more than 20 million likes, making netizens shout "My silence is deafening". Some of them have also spread abroad, which has shocked foreigners. During the interaction, netizens began to open their minds in the comment area, and some even attached manuscripts, hoping that Lei Penglin would launch various "wonderful" umbrellas in their imagination. Lei Penglin also grasped the business opportunity, and according to popular comments, launched various unexpected products such as "laser reflective umbrella", "my emperor umbrella" and "full-body umbrella", which was called "humanoid wishing pool" by netizens. Today, Lei Penglin has gained 2.09 million followers on Douyin, and nearly 50,000 umbrellas can be sold every month through Douyin e-commerce alone. He hopes that one day he can work with netizens to bring Chinese creativity and Chinese good umbrellas to the world.
The combination of live e-commerce and domestic products is a win-win cooperation. Live streaming e-commerce provides a broader development space for domestic products, and the rise of domestic products has also enriched the types of live streaming e-commerce. With the continuous innovation of technology and the continuous expansion of the market, live broadcast e-commerce will continue to inject new vitality into the development of domestic products and jointly create more commercial value and social benefits.