Of the five major cigarettes of the 50s, there are only two of them left today, and you know a few
All short and fascinating existences, their life energy is as fleeting as smoke. "
Tobacco was introduced to China in the middle of the 16th century and has a history of more than 400 years. Tobacco is well known for its refreshing effects and addictive properties, and once you start smoking, it can be very difficult to quit.
In the late Qing Dynasty, the tax revenue generated by tobacco was also very substantial. In the last century, there were five major cigarette brands, but with the changes of history, the five major cigarette brands that were once all the rage are now only two in circulation in the market.
What do you know?
1. As one of the earliest cigarettes introduced to China, Laodao brand cigarettes have left a deep impression in people's hearts and have become a well-known cigarette brand.
The earliest "Old Knife" promotional poster, with the sea as the background, shows a brave sailor standing on the deck, holding a sharp knife and smiling. Although most Chinese people were not familiar with English at that time, the images of "pirate" and "knife" in this poster still brought a new interpretation to the name "old knife".
However, due to the different cultural backgrounds, this poster is given the meaning of "aggression" in the eyes of the Chinese, which has aroused the disgust of many Chinese people. In 1919, with the awakening of national consciousness, the Chinese people began to boycott "pirate" cigarettes, which led to a gradual decline in the sales of "Lao Dao" brand cigarettes.
Laodao cigarettes have a long history and have shone at the exhibition of the Palace Museum in the 60s of the 20th century. At that time, no one cared about the cigarettes given to Cixi by foreign countries, because Cixi preferred hookah.
These precious cigarettes are quietly stored in the Forbidden City, including the famous Lao Dao brand cigarettes. Today, Laodao brand cigarettes still continue its legendary story, making people feel the charm of history.
Fairy brand cigarettes, with their exquisite packaging and unique taste, are deeply loved by the majority of smokers. Fairy brand cigarettes are a kind of cigarette brand full of mystery, which makes people want to have a good time.
Third, the three fort cigarettes were deeply loved by men in the 30s of the last century. The promotional poster depicts a majestic man wearing a top hat, and the cigarette has always been loved by male consumers and continues to sell well to this day.
British American Tobacco invested in the construction of cinemas in China and launched a movie giveaway activity, which was Three Batteries cigarettes, which made Three Batteries cigarettes and cinemas famous in the local area, attracted a large number of audiences, and made British American Tobacco a huge profit.
Fourth, the front door cigarettes.
Once, Daqianmen cigarettes galloped through the tobacco market with its famous advertising slogan "Big people smoke big front door and fall generously". This cigarette was positioned by British American Tobacco as a rather high-end "big man", and also symbolized the noble status of the main gate of Beijing's inner city.
In the past, Daqianmen Cigarettes made a brilliant record in cigarette production, and even in the early 90s, its production continued to grow. However, with the improvement of the living standards of the Chinese people, the status of Daqianmen cigarettes can no longer be compared with the best-selling cigarettes in the past.
Now, Hardman cigarettes have become the new tobacco market hit.
Everyone knows about Hardgate, and everyone smokes Hardgate". However, there is also a story about "Hardgate" spread, it is said that the British in order to commemorate the death of General Harder, forced the Qing ** to change Beijing's "Chongwenmen" to "Hardgate", therefore, Hardgate was once regarded as a national shame.
In order to change this statement that it is related to the dignity of the nation, Qingdao Cigarette Factory sent experts to conduct in-depth research and proved that the statement of "national shame" is wrong. After a period of time, the claim that Hardman was a "national disgrace" gradually faded from people's vision.
In the autumn of 1992, Qingdao Cigarette Factory restarted the Hardman cigarette production line. More than 2,000 cases of Hardman cigarettes were produced that year, all of which were sold out, and even the following year they were still in short supply.
In 1994, the output reached 260,000 boxes, creating profits and taxes of 4700 million RMB. During this period, some foreign investors wanted to make acquisitions"Hardgate"trademark, but it was rejected by Qingdao Cigarette Factory, saying that even if the other party gave 1 billion **, it would not**.
Today, Daqianmen and Hardman are still in production, will they face the challenge of being replaced by other brands of cigarettes in the future?
In conclusion, smoking is recognized as harmful to health, but many people still can't quit smoking. For many people, cigarettes give off a unique smell, and smoking can help ease their mood and even be seen as part of their masculinity.
However, the presence of cigarettes is unavoidable in social situations. So, what do you think about cigarettes?