Recently, the new season of "Village Super" kicked off in Rongjiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province, and it is expected that 62 village teams and more than 1,800 players will participate in this grand village football qualifier. In recent years, policies have helped accelerate the development of the sports industry, and many companies have made efforts to build on the field.
*: Photo.comThe new season of "Village Super" has begun, and football enthusiasm has ignited the development of rural industries
After becoming popular in 2023, on January 6, 2024, the new season of Guizhou Rongjiang "Village Super" [full name Guizhou Rongjiang (Sanbao Dong Village) and the United States Country Football Super League] officially kicked off.
It is reported that there will be 42 more teams participating in the new season of "Village Super" than in 2023. From January 6 to February 24, 62 teams and more than 1,800 players will compete in the qualifiers, which will last for nearly two months, to determine the "top 20" to compete for the overall championship of the finals stage, which will be held from March to May.
In 2023, the folk events represented by the "Village Super" will be hot.
On July 8, 2023, at the scene of the weekend football night of the "Village Super" in Rongjiang, Guizhou, the singer Shuimu Nianhua Group helped the "Village Super" competition as a public welfare. In August, the Hong Kong star football team walked into Rongjiang and staged a goal battle with local villagers.
On December 12, 2023, the "Learning to Premier League" grassroots football coach training program was officially launched in Rongjiang, Guizhou, the birthplace of "Village Super".
Thereafter, on October 17, 2023, Xu Bo, deputy secretary of the Rongjiang County Party Committee and county magistrate of Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province, said at the "Belt and Road" New Space Sub-forum: Rongjiang will seize the opportunity of "village super" out of the circle, strengthen foreign cooperation and exchanges under the joint construction of the "Belt and Road" initiative, and strive to build an amateur football brand that people all over the world like, and provide a platform for football and culture from all over the world to exchange, exchange and blend.
The continuous export of rural sports enthusiasm has also been transformed into economic momentum, bringing fire to the local cultural tourism industry.
According to the data provided by the "Village Super" Office of Rongjiang County, the series of events in 2023 will have more than 58 billion views on the whole network. During the series of events from May 13 to October 28, 2023, the local area received more than 5.19 million tourists and achieved a comprehensive tourism income of 598.6 billion yuan.
In addition, on December 30, 2023, the Central Station of Radio and Television held a signing ceremony for a strategic partnership with "Village Super" in Rongjiang County and "Village BA" in Taijiang County. According to the agreement, the two parties will carry out in-depth cooperation in the new direct broadcast of the event, the integration of innovative projects, and the development of cultural and tourism resources for the event, and create a new format of local cultural tourism with "sports" as the engine.
It is reported that in 2024, the "Village Super" will also present a new atmosphere in terms of organization and management, participation scale, cultural activities and many other aspects. It is worth looking forward to the wonderful performance of this grand rural sports event.
Policies have been made to support the development of the sports industry, and a number of A-share companies have laid out the industrial chain
In recent years, the sports industry has become increasingly prominent as a green sunrise industry that protects and improves people's livelihood and increases national cohesion and national cultural competitiveness.
In March 2022, the General Administration of Sports of the People's Republic of China issued the "Key Points of Mass Sports Work in 2022", proposing to implement the construction project of national fitness venues and facilities, aiming at the pain points such as the lack of fitness facilities in densely populated areas and old urban areas, guide and support the construction and improvement of fitness facilities around the masses such as sports parks, fitness centers, fitness trails, and social football fields, and complete the equipment of national fitness venues and towns (streets).
In December 2022, the General Office and the General Office of the Communist Party of China issued the "Outline of the Strategic Plan for Expanding Domestic Demand (2022 2035)", proposing to further implement the national fitness strategy, build a national trail system, and promote the construction of sports parks. With football, basketball and other professional sports as the starting point, improve the quality of sports events and consumer perception and experience, and promote the expansion and upgrading of the competition performance industry.
On June 25, 2023, the General Administration of Sports of China and other 12 ministries and commissions jointly issued the "Guiding Opinions on Promoting Sports to Help Rural Revitalization", planning to cultivate more than 100 most beautiful rural sports events across the country by 2035, helping rural construction, empowering agricultural development, promoting farmers' health, and enriching rural culture.
In addition, the notice of the China Football Development Association on the implementation of the "Sunshine Stadium" artificial turf football field construction public welfare project in the central and western counties in 2023 pointed out that it will continue to implement the "Sunshine Stadium" artificial turf football field construction public welfare project, mainly supporting the central and western county areas, building public welfare five-a-side artificial turf football fields, increasing the supply of football field facilities, meeting the needs of the masses of people to participate in football, and popularizing football.
In the field of A-shares, the sports industry has attracted a number of listed companies, and some companies said that related businesses have ushered in development opportunities.
Among them, the Chinese sports industry (600158SH) is the only A-share listed company of the General Administration of Sport of China. At present and in the future, the company mainly covers business including events, sports communication, education and training, sports lottery, online education space platform, online digital technology platform, as well as brand operation, capital operation, standard certification, research and consulting and sports real estate and other subdivisions, and the industrial layout covers the core value chain of the sports industry. At the same time, the Chinese sports industry has initially completed the national layout in the business fields of events, sports communication, education and training, sports lottery, sports space platform, sports certification, etc.
Rastar Entertainment (300043.)SZ) main business includes games, toys, football clubs. The 2023 semi-annual report disclosed that the company's football club business achieved a main business income of 34 billion yuan, accounting for 47 percent of total operating income51%。The company uses RCD Espanyol's youth training mechanism and brand advantages to jointly set up an international football academy, which mainly focuses on youth football interest training, aiming to discover and tap football talents, and authorize and provide qualified coaching teams to partner football academies. The company's clubs have cooperated to open a number of football academies around the world, and have related businesses in Shanghai, Wuhan and other places.
Co-creating a lawn (605099SH) is mainly engaged in the research and development, production and sales of artificial turf silk and artificial turf. The company disclosed that as China continues to increase investment in sports infrastructure, the urbanization process drives the sustainable development of commerce and service industries, and conforms to the general trend of consumption upgrading, the market demand for artificial turf in China is expected to continue to grow, and there is a large space for development. The company attaches great importance to the development of the "Village Super League", and the business team has been actively close to the market, tapping the potential demand brought by the "Village Super League" events, and promoting high-quality and high-performance sports turf products to relevant venues.
Shuhua Sports (605299.)SH) products are mainly divided into fitness equipment and display racks, the company's fitness equipment outdoor path products are the main customers of sports bureaus and enterprises and institutions. The company is the official fitness equipment supplier of the Beijing 2022 Winter Olympics and Winter Paralympics. In addition, the Shishi Smart Sports Park built by the company was successfully selected into the list of 2022 Smart Sports Typical Cases collected by the Ministry of Industry and Information Technology and the General Administration of Sports of the People's Republic of China.
Jiuhua Tourism (603199.)SH) has four major business segments: hotel, cableway, tourist passenger transport and travel agency. According to the company, in the future, it will promote the in-depth integration of new forms of tourism with ecological tourism, leisure and vacation, health and wellness, sports, rural ecological agriculture, etc., and provide tourists with more characteristic and differentiated leisure and vacation products.
Ningbo Fubang (600768.)SH) is a regional aluminum deep processing enterprise specializing in the production of industrial aluminum profiles, and is also engaged in aluminum casting rod products and other first-class businesses. It disclosed that the company has been committed to promoting the transformation and development of the enterprise in recent years, including mergers and acquisitions in the sports industry in the early stage. According to the information in the annual report, Ningbo Fubang Sports Culture Communication, a subsidiary of Ningbo Fubon Holdings, is mainly engaged in the organization and planning of sports events; sports project management; sports venue management services, etc.
Hisense Home Appliances (000921.)SZ) adheres to the sports marketing strategy and enhances the building of its own brand through the sponsorship of sports events. Following the 2016 European Cup, 2018 World Cup, 2020 European Cup and 2022 World Cup, the company has officially announced that it has become the global official partner of the 2024 German European Championship, and it is reported that this is its fifth sponsorship of the world's top football event.