"Colorful Funing" is a regional public brand of agricultural products in Funing County, Jiangsu Province, and the first regional public brand of agricultural products in Jiangsu Province, and it is also a work case planned by Hongdao Jingbang Agricultural Brand Business Team in 2018. This brand is intended to promote the marketing and promotion of products through the integration of high-quality agricultural product resources in Funing County, and promote the marketing and promotion of products through branding.
At this point, the brand has been integrated"FusNingda Cake", "Funing Rice", "Yilin Soy Sauce", "Funing Watermelon", "Funing Black Pig", "Majia Dangdang Crab", "Majia Dangdang Shrimp", "Yangzhai Fruit".Nearly 10 characteristic industries have become the window for the external display and sales of agricultural products in Funing County, and are also known as the core grasp of the leading regional industrial branding.
On the basis of completing the systematic building of the "Colorful Funing" regional public brand, the Hongdao Jingbang agricultural brand business team has completed the development and design of brand-led series of products, boosting the substantive presentation of the brand strategy at the product level and conveying the nostalgia of the land of Yanfu.