Looking back on 2023, Yibusche will forge ahead bravely in the torrent and lead the soft decoration industry to a new peak with the spirit of "beauty, progress, and goodness". Here, we have not only witnessed the growth of Iibsche, but also the tenacity and innovation behind the brand.
Deepen the aesthetic connotation and create a personalized brand
At the Shenzhen International Home Furnishing Exhibition in March, Yibushe launched a new generation of "Walking to Beauty--- 50 Soft Decoration Aesthetic Life Hall" continues the brand's consistent design concept of five senses in space, and meets the pursuit of fashion and quality of a new generation of young people. While enriching the lineup of home furnishing products, it also strengthens the scene experience, injects core competitiveness into terminal stores, and helps them stand out in the market competition.
In the autumn/winter of 2023, the fashion show at the annual ceremony of Iyibusche once again took center stage in the industry. The model show with the four themes of modern, retro, fashionable and new Chinese style showed the charm of the brand's high-end soft clothing. Launched at the same time 5The image of 0+ new brand franchise stores has once again refreshed the industry's perception of soft decoration art.
Strengthen scientific and technological innovation and promote the development of enterprises
In the past year, Iyibusher has successfully launched 10 flexible customized smart factory to meet the needs of consumers for private customization. At the same time, Yibishe has perfected the multi-material and multi-process customization system in the wall system to ensure the landing effect of the store and provide consumers with high-quality living room effects. In the face of industry difficulties and challenges, Yibusher insisted on increasing research and development efforts, upgraded the whole case design again, and continued to innovate in the fields of curtains, wall coverings, backgrounds, fragrances, Roman blinds, and custom home furnishings, injecting a steady stream of vitality into the brand.
Pay attention to fashion trends and improve the quality of life
Yibusshe always pays attention to fashion trends, and is determined to improve the quality of life of consumers and add color to a better life. In terms of product system, Yibsche has set a new record high, launching 12 series of curtains, 11 series of wall covering backgrounds, 4 series of window screens, as well as R&D designer creative pillow series and modern retro black gold fragrance series. The innovation of Yibusche is not only reflected in the creation of spatial scenes and five-sense experiences, but also in the in-depth thinking of differentiation in the era of homogenization.
Integrate online and offline to expand market share
In 2023, Yibusher keeps pace with the times and successfully holds a full-case design and global marketing president strategy class, with more than 300 outstanding dealers from all over the country actively participating in the general trend to seek ways to upgrade their thinking under the general trend. At the same time, Yiyibushe opened a new retail marketing strategy in the short era, took the lead in seizing the first track and new layout, and created a set of its own city-wide marketing system.
Full of honor, brand strength certification
Honor witnesses growth. In 2023, Yiyibushe was rated as the "2023 Influential Brand in the Soft Decoration Industry" by the authoritative ** Zheshang magazine, and won the "Best Theme Space Design Award" at the Shenzhen International Home Furnishing Exhibition. Since then, Yibu Shejia has been ranked first in the Red Star Macalline 315 National Hi Shopping Festival curtain brand list.
1. At the same time, it topped the overall list of all categories of soft decoration, won the double championship in one fell swoop, and in the second half of the year, it was ranked on the TOP100 list of the Red Star Macalline 818FUN shopping festival. The acquisition of this series of honors is undoubtedly the best affirmation of the hard work of all employees of Yibusher, and also demonstrates its outstanding position and infinite charm in the soft decoration industry.
Looking back on 2023, under the guidance of "beauty, progress, and goodness", Yibusshe has achieved great results and fruitful results. Standing at a new starting point, Ibische is full of confidence in the future development, and looking forward to 2024, Ibische will continue to ride the wind and waves, move forward bravely, and write a brilliant new chapter!