Caption: The world's first digital human to participate in the illuminated digital lantern festival (photo provided by the interviewee, the same below).
On February 24, with the first digital human lighting ceremony of the 2024 Yuyuan New Year Folk Lantern Festival, the 72-day 4th Fosun Family Season came to a successful conclusion. This year's Fosun Family Season was held for the first time in the Chinese New Year, creating a New Year scene and immersive experience with oriental life aesthetics for families around the world, releasing more than 80 new products for the Year of the Dragon in combination with the New Year scene, and holding thousands of activities at home and abroad to meet the consumption needs of clothing, food, housing, transportation, health, health and finance. The total sales exceeded 10 billion, the Yuyuan Lantern Festival went overseas for the first time, and the global digital construction ......Counting the highlights of this year's Fosun Family Season, we emphasize "stability" and "progress" and "establishment", sending a more positive signal of high-quality development.
Caption: Atlantis Sanya is hot in the Spring Festival in 2024.
To develop towards "IP" triggers a new breaking point.
During the Lantern Festival, the Shanghai Yu Garden Lantern Festival once again became the top stream. The 40-day Yu Garden Lantern Festival, starting from the pre-heating of the lantern group "One Night Fish and Dragon Dance", ushered in a boom in lantern viewing, during the New Year's Day, the single-day passenger flow exceeded 200,000, and the driving effect of IP was highlighted. While the word of mouth is applauding, it has also won the favor of more consumers. During the Spring Festival, friends from all over the country heard the news, and the Shanghai Yuyuan Lantern Festival ushered in a large flow of nearly 700,000 people for the New Year, which also drove the sales of various industries and products to increase by about 50%.
As a national intangible cultural heritage, the Yuyuan Lantern Festival has been held 29 times, with great IP attributes, and it has strong explosive power in detonating communication and empowering development. In this year's Fosun Family Season, the Yuyuan Lantern Festival was replicated in Rudong and Shenyang as an IP, arousing more market resonance and achieving rapid transformation of consumption. During the Spring Festival, the average daily passenger flow increased by 150% month-on-month, and the sales increased by nearly 200% month-on-month compared with January. During the Spring Festival in Shenyang Shengjing Dragon City, the passenger flow increased by 173% year-on-year and the sales increased by 172% year-on-year.
Seeking benefits and development from IP is an opportunity given by the times, and it is also an exam question given by the times. This year's Fosun Family Season provides the answer.
Atlantis Sanya will have a hot Spring Festival in 2024, with revenue of 200 million yuan in 16 days from the 26th of the year to the 11th day of the first lunar month, an increase of 22% over the same period in 2023, of which the revenue from non-hotel rooms (parks, restaurants, retail, performing arts, etc.) has increased significantly. At the same time, the hotel also livestreamed the Spring Festival in the store, attracting a large number of non-in-house guests to Atlanta Tis to watch the Year of the Dragon Lantern Festival and underwater dragon dance performances. It is reported that during the Spring Festival in 2025, Atlantis plans to build the largest Chinese New Year lantern festival in Hainan, echoing with Shanghai's Yu Garden to create the ultimate experience and good memories for guests from both places.
Caption: Yu Garden Lantern Festival in France.
High-quality cultural supply stimulates endogenous power.
From December 15, 2023, 60 large-scale lantern groups and more than 2,000 Chinese lanterns from the Yu Garden Lantern Festival in Shanghai, China will land in the "Paris Style Garden" in France. With the theme of "Mountains and Seas with Spirits", the French Yu Garden Lantern Festival is based on the ancient Chinese encyclopedia "Classic of Mountains and Seas", which was written more than 2,000 years ago, and integrates various mountain and sea beasts such as the spirited dragon horse, the swaying Kunpeng, the wind and rain, and the elegant white deer into 60 lantern groups and more than 2,000 lanterns, showing the oriental spirituality to welcome the new year and praying for blessings, and presenting a dazzling Chinese fantasy world to overseas tourists.
Founded in the 19th century, the "Paris Style Garden" is a nightly night show for the "French Yu Garden Lantern Festival", and the ticket price is 18 euros. Visitors often arrive early and line up for two blocks before the park opens. During the peak period, the park ushered in a huge flow of 4,000 people per hour, and had to start the flow restriction measures. After visiting the "French Yu Garden Lantern Festival" on the spot, the person in charge of public space in some cities around Paris expressed his hope to introduce the Yu Garden Lantern Festival.
To promote high-quality development, culture is an important fulcrum. The supply of high-quality culture plays an increasingly prominent role in activating the kinetic energy of enterprises, improving the quality of development, and promoting the optimization and upgrading of the economic structure. In this year's Fosun Family Season, the Super Scene Yuyuan Lantern Festival will integrate culture and economy to further stimulate the endogenous power of the enterprise ecology. At the Yuyuan Lantern Festival, various "dragon element" products such as dragon lanterns and dragon hats were popular among consumers, with sales increasing by 50% year-on-year; The cultural gene of the old temple brand - "good luck", caters to the inner demands of young people, drives the best consumption, during the Spring Festival this year, the sales of the old temple increased by 45% compared with last year; The sales of gold bars in the Year of the Asian Dragon are more than ten times higher than in other years. It is worth mentioning that Shede, as the chief partner of the Shanghai Yu Garden Lantern Festival, has joined hands with the Yu Garden Lantern Festival for the third time this year to jointly interpret cultural crossover and oriental ingenuity. Sales of Zodiac wine in the Year of the Dragon increased by 39% compared to the same period last year.
Practice has proved that strengthening the supply of high-quality culture, transforming the advantages of cultural resources into industrial advantages, injecting new momentum into the high-quality development of enterprises, and also providing an important engine for economic development. In the future, Fosun will continue to create and replicate more than 10 phenomenal event IPs, including Shede Old Wine Banquet, Wolves E-sports, Bund Fengjing Market, etc., which are expected to stimulate new momentum in the consumer market.
Caption: The first digital human lighting ceremony in the history of the Yu Garden Lantern Festival.
The integration of digital and real development explores new paths.
The dragon soared out of the screen and climbed around the main light group of the central square of Yu Garden. In response, the guests at the scene turned Sinan, and a thousand lights lit up instantly. The first digital human lighting ceremony in the history of the Yuyuan Lantern Festival completed the online and offline handover, marking a new path for the integrated development of digital and real in Fosun's ecosystem.
The integrated development of the digital economy and the real economy has become a crucial strategic measure in the new journey of Chinese-style modernization. As an innovation-driven global household consumption industry group, Fosun has been committed to improving the efficiency of industrial operations through digitalization. This year's Fosun Family Quarterly Union integrates Fosun's jewelry, business district, catering, wine, cultural tourism and other industries and brands, and provides users with cost-effective rights and interests and good products through Alipay special venues and live broadcasts, so as to achieve sales of more than 100 million yuan on the Alipay platform.
Among them, Yuyuan Garden took the lead in using the same "AR interactive + digital human" technology as the opening ceremony of the Asian Games opened by Alipay to create the world's first digital lantern festival with digital people participating in the lighting up. Up to now, more than 1 million people have lit the dragon lantern through Alipay to pray for blessings, and used AR to scan the code to experience the "strange knowledge of mountains and seas" combining virtual and real; More than 1.5 million people** Yu Garden AR live broadcast, you can watch the Yu Garden Lantern Festival without leaving home and experience the lively scenery of Yu Garden; Fosun's Laomiao has achieved a total sales of more than 60 million yuan through Alipay's online live broadcast, and nearly 9 million yuan in sales during a single live broadcast during the New Year Festival.
Home is where happiness begins, and the family consumption scene is also the happiness scene of every user. In the future, family consumption demand will be more vigorous, and Fosun's mission of 'making global families happier' will not change. We will continue to focus on the family consumption industry, continue to create good products, content and scenarios, and create more opportunities for happiness for families around the world. Xu Xiaoliang, co-CEO of Fosun International, said.
Xinmin Evening News reporter Yang Yuhong.