In the digital circle, Xiaomi's sales performance has always been the focus of the industry. Recently, the news that Xiaomi's mobile phone sales increased by 38% and became the largest mobile phone brand in China has sparked heated discussions. However, the full-year 2023 and Q4 quarter data released by a number of research institutions reveal different market rankings.
According to IDC, Apple ranks first with a 20% market share, and Honor ranks first with 168% ranked second, with vivo, Huawei, and OPPO ranking first.
Three, four, five, while Xiaomi does not appear in the top five list. This result is the same as Xiaomi's local brand in Q4 quarter.
1. There are differences in the performance of more than 11.8 million device activations.
According to Canalys, Apple leads with a 24% market share, while Honor, Vivo, Huawei and Xiaomi rank second to fifth with a % and 13% share, respectively. According to Counterpoint's data, Apple, Xiaomi + Redmi, Huawei, Vivo + IQOO, OPPO + OnePlus and Realme have market shares, respectively. 3% and 14%, Xiaomi + Redmi ranks slightly higher than Canalys data.
In the global market, Xiaomi ranks in the top three, behind Apple and Samsung. The rise of the African brand Transsion has replaced vivo as the fifth largest market share, showing the competitiveness of domestic mobile phone brands. It is worth noting that Apple surpassed Samsung for the first time in 2023 to become the world's No. 1 sales volume, and Huawei's return heralds a change in the market landscape in 2024.
Combining the data, Xiaomi's performance in the global market is still strong, although the specific ranking in the Chinese market is disputed. For Xiaomi's specific ranking in the Chinese market, data from different institutions provide different perspectives, which reflects the complexity and diversity of market analysis.
For consumers and industry insiders, this data provides an in-depth understanding of market dynamics and also provides a reference for the future strategy development of brands such as Xiaomi.