Now that it has officially entered 2024, the pace of major mobile phone manufacturers has gradually slowed down, and in addition to the OPPO Find X7 and Honor Magic6, there will be no other domestic flagship phones for the time being. Affected by the early release of Snapdragon 8 Gen3 this year, mainstream mobile phone manufacturers have released their respective flagships in advance, the most representative of which is Xiaomi 14. As the first Snapdragon 8 Gen3 model, the Xiaomi 14 has received a good response in the market since its release, with sales exceeding one million units.
Obviously, for the Xiaomi 14 series, which has an average price of more than 4,000, it is a milestone for Xiaomi to be able to achieve a million sales breakthrough in less than a month. And last year, Zeng Xuezhong, senior vice president of Xiaomi Group, and president of the mobile phone department, shared a set of market data from BCI, saying that Xiaomi will return to the first place in the local brand, and now the data for the Q4 quarter of 2023 has also come out.
According to the latest data from IDC, the number of device activations of Xiaomi + Redmi reached 1180210,000 units, ranking first among local brands, second only to Apple. In third place is Huawei, with 1146570,000 device activations ranked second, up 79 percent year-on-year3%。At the top of the list is Apple, with a cumulative number of activations of 1501160,000 units, but down 10 percent from the same period last year6%, which means that Apple's domestic sales have declined significantly, in stark contrast to Huawei's growth data.
Judging from user portraits and product positioning, Huawei Mate series and iPhone are in conflict, for netizens with a budget of 6,000, there is a high probability that they will choose between iPhone15 series and Mate60 series. Due to the exceptionally good sales of Mate60 this year, many people gave up buying Apple mobile phones and chose Huawei, which eventually led to a serious decline in Apple's sales, and Huawei re-established the benchmark for local mobile phone brands and became a growth point.
In addition to the continuous growth of Xiaomi and Huawei's sales, Honor also performed well, with more than 111 device activations in a single quarter160,000 units, ranking fourth on the list, successfully surpassing OPPO and vivo. Moreover, the glory side also increased by 129%, which is still achieved in the absence of the Magic6 series, it is expected that in the Q1 quarter of 2024, Honor's market share will usher in a further increase, and the first three to return to China are just around the corner.
In contrast, the situation of vivo and OPPO is much worse, with a year-on-year increase of more than 12%, and they are one of the few local mainstream brands that have experienced a decline in sales. Obviously, with the best-selling of Huawei nova and Honor digital series, it still has a lot of impact on the OV side, especially the vivoX series and OPPO Reno, etc., in the case that ** and the brand do not have much competitive advantage, they still lose to competitors in the end.
It can be said that 2024 is particularly important for major manufacturers, Huawei also announced that it will give up compatible Android applications, and whether Huawei's mobile phone business can maintain continuous growth depends on the performance of pure-blood Hongmeng OS. So, what do you think of this list?