Museums are important places for historical and cultural inheritance. During the Spring and Winter Holidays of the Year of the Dragon, museums across the country also welcomed a large number of visitors. Especially in the capital Beijing, the National Museum of China has become one of the must-see attractions for tourists coming to Beijing.
The National Museum of China, as the highest historical, cultural and artistic palace and national cultural living room that interprets the representative physical evidence of Chinese culture, not only shows the history of China, the development of China, and the progress of China, but also shows the future of China to the world. It not only has a large number of rich collections, but also actively explores scientific and technological innovation and development in the field of cultural museums.
The collision and integration of technology and culture.
Contemporary artists use advanced digital technology to perfectly combine immovable and irreproducible grotto relics with modern technology, making the audience feel as if they are in a mysterious and beautiful grotto world, bringing visitors a gorgeous and culturally significant digital art immersion experience. Visitors can not only appreciate the exquisite skills of ancient skilled craftsmen, but also understand the unique artistic style and rich connotation of each of the five grottoes with all their senses, making the cultural relics "live". This novel exhibition method was widely loved by the audience, attracting tens of thousands of tourists to visit during the Spring Festival.
According to incomplete statistics, in the past two months, the number of people who have reached the full dissemination of information related to the exhibition has exceeded 50 million. The successful holding of "Colorful Vientiane" is not only a perfect combination of science and technology and culture, but also an innovative exploration and attempt by the National Museum of China on how to better inherit and display the excellent traditional Chinese culture.
*Focus: "Colorful Vientiane" reached more than 50 million people.
Since its opening in December 2023, major mainstream ** have also given this exhibition high praise.
People** January 8, 2024 in the 5th edition of the article "Scientific and Technological Innovation Makes Cultural Relics "Live"" commented: Sleeping cultural relics are like a locked window, open this window, let the cultural relics 'come alive', you can get a glimpse of the development of history, the evolution of civilization, and the inheritance of culture, and science and technology is a key key to unlocking.
In the 19th edition of the People's ** on February 7, "Digital Technology Accelerates the Advancement of Cultural Tourism Market Innovation Immersive Tourism Brings New Experiences", it was pointed out that recently, the National Development and Reform Commission, the Ministry of Culture and Tourism, and the Ministry of Industry and Information Technology jointly launched the first batch of national smart tourism immersive experience new space cultivation pilot projects in the public list, and nearly 1 3 projects related to cultural museums, including "colorful Vientiane" and other projects of immersive experience new space. According to data released by Meituan and Dianping, in key tourist cities such as Beijing, Shanghai, Hangzhou, and Chengdu, "immersion" has become a hot word in product search and booking in the Spring Festival cultural tourism market.
Economic News Weekly on January 19**: The inheritance of culture requires the efforts of each generation, and the development of the times and the breakthrough of science and technology have endowed the inheritors and artists with great energy and unlimited possibilities. The National Museum's 'Colorful Vientiane' Grotto Art Immersion Experience Exhibition is not a simple digital reproduction in the traditional sense, or a simple 3D printing restoration of the grottoes, but a display of the Chinese grotto cultural relics collected digitally by grotto experts from all over the world, which is an in-depth recreation of the classic aesthetic elements of the five grottoes, and a new way for digital art and technology to 'activate' the use of cultural relics.
The audience also responded enthusiastically to the exhibition. On social networks such as Xiaohongshu and Douyin, there were more than 1 million likes, comments and other interactions on topics related to the "Huacai Vientiane Grottoes Immersion Experience". The audience said that this is a shocking exhibition, which not only makes people appreciate the charm of grotto art, but also makes people feel the perfect combination of technology and culture.
Expert interpretation: Art must walk in the present, and digital art is a new way to open up.
As a part of China's cultural heritage, the development of grotto art is not only an important chapter in the history of Chinese art, but also a vivid embodiment of Chinese inclusiveness, exchange and mutual learning of foreign culture and art.
As a world cultural heritage, the five major grottoes – Kizil Grottoes, Dunhuang Mogao Grottoes, Maijishan Grottoes, Yungang Grottoes and Longmen Grottoes – are famous for their great grotto architecture, murals, sculptures and calligraphy, and are the best testimonies of the flourishing cultural exchanges and creative activities along the Silk Road. For the "Huacai Vientiane Grottoes Art Immersion Experience" launched by the National Museum, many experts from the five grottoes also spoke highly of it.
Xie Chengshui, former deputy director of the Fine Arts Research Institute of the Dunhuang Academy, said: "Art must walk in the present, and art must collide between ancient and modern, and only when they collide can sparks collide." ”
Qin Chuan, director of the documentary "Grotto China", said: "Huacai Vientiane opens up the grotto art in a three-dimensional way, and the sky is full of the image of the cave, but you have not left and violated the ontology of grotto art, but only opened a new dimension of deep contact between him and contemporary people." ”
Ningbo, director of the digital room of the Yungang Grottoes Research Institute, said: "It is a useful attempt to organize and present the characteristics of the five grottoes through digitalization. ”
Shi Jiazhen, president of the Longmen Grottoes Research Institute, said: "Through this form of digital art reproduction, these beautiful things are passed on to our society, so that our society can enjoy beautiful things at the same time, and can strengthen our cultural self-confidence." ”
Zhao Li, a cultural and museum research librarian at the Xinjiang Qiuzi Research Institute, said: "I think this exhibition is very well planned, reflecting the most classic and unique rhombic art of the Kizil grottoes. ”
Zhang Ming, a researcher at the Maijishan Grotto Art Research Institute, said: "If you want to show the grotto art to the public in a new way, or in a way that everyone likes to see, and in a way that is easy to accept, I think digital art is the best way to do it." ”
Digital art has become a new fashion, leading the new development of cultural and museum undertakings.
Looking forward to the future, we see that the combination of technology and culture will become a new trend in the development of museums. This new way of experience can allow the audience to participate more deeply in the exhibition, and through the stimulation of multiple senses such as sight, hearing, and touch, the audience feels as if they are in the scene of history and culture, and feel the charm and value of cultural relics.
We look forward to the future museums will continue to launch more creative and in-depth immersive exhibitions, incorporating more technological elements. For example, virtual reality, augmented reality and other technologies are used to create more realistic immersive scenes, allowing the audience to feel as if they have traveled through time and space and met scenes and people from history. In addition, through digital technology, we can show the details of cultural relics and the stories behind them more vividly, so that the audience can have a deeper understanding and feel the historical and cultural value of cultural relics. Secondly, we are also looking forward to incorporating more interactive elements into the immersive exhibition. For example, through interactive games, interactive questions and answers, etc., the audience can participate more actively in the exhibition and increase the audience's sense of participation and experience.
The success of "Colorful Vientiane" shows us that digital art has become a new cultural trend. In the future, we look forward to seeing more creative and in-depth digital art exhibitions to promote the continuous development and innovation of the museum's business.