In the current highly competitive housing rental market, long-term rental agencies need to not only pay attention to the needs of tenants in order to achieve sustainable development, but also need to think deeply from the perspective of owners and explore innovative development models. For example, the industry's leading brand Ziru has long abandoned the traditional "second landlord" model and transformed into a "enhanced rent" model to lay a solid foundation for future development. Through this new model, Ziru not only improves tenant satisfaction, but also achieves a win-win situation with the landlord, providing a strong reference for the sustainable development of the industry.
Throughout the development process of Ziru's "gain rent", as early as February 2021, Ziru launched this model, and because of its pioneering nature, it was selected into the case database of Tsinghua School of Economics and Management in the same year. In addition, according to the data officially revealed by Ziru, in Q1 of 2022, the number of landlord entrustments under the "gain rent" mode of Ziru has increased by more than 4 times compared with the same period last year. From these perspectives, the model of Ziru development has not only been recognized by the academic community, but also successfully passed the test of the market and achieved good results.
So for the owner, what are the advantages of the free "increase rent" model? First of all, from the perspective of the form of cooperation, the owner entrusts his idle ** to a free platform with professional operation and service capabilities, which has improved the realization ability of his house from this step. With the ability to deliver fit-outs, you can then transform your home into a more sought-after tenant** that makes it more competitive in the overall rental market.
In addition, Ziru provides the promise of "no price difference, no vacancy period, guaranteed income, and annual share" for owners who sign up for "gain rent", so that the owner's income is more stable, and it can even be said that it is guaranteed in drought and flood. Because Ziru will agree with the owner in the contract on a guaranteed income, even if the house encounters a certain period of vacancy, Ziru will regularly pay the guaranteed income to the landlord, and the operation and maintenance costs during the vacancy period will be borne by Ziru itself.
However, Ziru's market share ranks in the forefront of China's housing rental market, and its user reputation is far more than other long-term rental agencies.
The "gain rent" model launched by Ziru has revealed new development prospects for China's housing rental market. Under this model, the cooperation between the landlord and the long-term rental agency is no longer a simple leasing relationship, but upgraded to a real partner to seek a win-win situation. Furthermore, the landlord, the long-term rental agency and the tenant can build a benign community of interests: the landlord provides high-quality ** freely, and the tenant ensures that the tenant gets a high-quality rental experience, and the rent paid by the tenant can bring stable income to the landlord. This mutually beneficial relationship promotes the smooth and healthy development of the entire housing leasing process.