With the continuous development and deepening of China's housing rental market, long-term rental agencies are facing many new challenges and needs. Especially from the owner's point of view, many owners are willing to hand over their vacant properties to long-term rental agencies, but they also want their properties to be professionally maintained and managed, not just for one-time rentals. In this case, the traditional "second landlord" model can no longer meet the needs of the market, and the "enhanced rent" model can better protect the rights and interests of landlords.
So what is "gain rent"?Specifically, this model was launched in February 2021, and the explanation given at that time was that it was an innovative mechanism with "no price difference, no vacancy period, guaranteed income, and annual sharing". Under this mechanism, the relationship between Ziru and the landlord is no longer a simple lease, but a partnership that emphasizes cooperation.
In this relationship, the owner entrusts his idle ** to the Ziru platform, and then uses Ziru's own decoration delivery capacity to transform ** according to the fine decoration standard, so as to become a quality ** that is more suitable for the needs of young tenants at present. Ziru has professional rental capabilities and service management capabilities, which is easier to be favored by tenants than individual landlords, thereby improving the rental rate of housing and making the income more secure.
Presumably, many owners, when entrusting their idle houses, one of the more important factors is income. In order to ensure that the owner has a stable income, Ziru will agree with the owner in the contract on the "guaranteed income". In other words, the owner entrusts the house to Ziru, regardless of whether it encounters a vacancy period or not, the owner can enjoy a stable guaranteed rent.
The owner chooses the "gain rent" model freely, not only to find a platform to entrust his idle **, but also to find a partner to realize the full life cycle management of his housing assets. In addition, since the development of China's housing rental market, in the face of the increasing rental demand of a new generation of young people, the original "second landlord" asset-heavy model is obviously difficult to maintain the sustainable development of long-term rental institutions.
Among the many long-term rental agencies in the rental market, Ziru is undoubtedly one of the leading ones. Due to its professional property asset management skills and efficient rental system, Ziru has established good partnerships with many property owners, helping them to achieve long-term appreciation of their property assets. Whether on the landlord side or the tenant side, Ziru enjoys a good reputation.