2024 has officially set sail, and all walks of life have returned to work to start a new situation with hard work. In the face of the current market environment of consumption recovery and a hundred flowers blooming, Wang Zhentao, chairman of Zhejiang Aokang Shoes Co., Ltd., with the title of "Life Like Flowers" and the metaphor of "Hot and Hot", set the tone for the beginning of development in 2024. Chairman Wang Zhentao said that Jia Ling's attitude of jumping out of her comfort zone and bravely winning once is similar to the current transformation and development of enterprises. "No brand can always be high-end, but there are always brands that are moving towards high-end. In order to achieve muscular growth, companies must go through hellish metamorphosis. In 2024, Aokang will treat every day as the last day of his life, and every battle as the last battle in his career, and finally realize the integration of three lives and flowers. Wang Zhentao said.
In recent years, according to its own brand positioning, Aokang International has deeply analyzed the market, anchored the strategy of "more comfortable men's leather shoes", and joined hands with all-round artist William Chan as the brand spokesperson to achieve a rapid breakthrough. In 2023, Aokang International won a number of industry awards such as the Industry Marketing Award of the Douyin E-commerce Golden Camp Award, the "2022 Most Luxury Potential Chinese Brand" and other industry awards; At the end of the year, together with 154 brands such as Huawei, Weilai and Kweichow Moutai, it was shortlisted for the "China High-end Brand", which drew a successful end to the third year of Aokang's international brand strategic upgrade.
According to the 2023 McKinsey China Consumer Report, increasingly affluent Chinese consumers remain resilient, and it is expected that by 2025, China is expected to add another 71 million higher-income households with an annual income of more than 160,000 yuan. Clearly, an era of resilient consumption has arrived! In the face of the market characteristics of the industry that still has room for growth and the momentum of high-end continues to rise, Aokang International has accumulated successful experience in the past, firmly established the direction of brand upgrading, scientifically planned the layout of winning strategies, and strived to achieve a double improvement in brand communication power and performance and revenue in 2024. In order to further deepen the brand renewal and occupy the market opportunity, in 2024, Aokang International will launch six tough battles: brand breaking circle war, explosive product breakthrough battle, profit multiplication war, sports profit war, injection molding expansion war, and intelligent manufacturing transformation war.
Chinese consumers have entered a new era together with Chinese brands, and in the face of unprecedented opportunities and challenges on the road of high-end brands, Aokang International keeps up with the trend of the times, grasps the iterative consumption trend of the crowd, aims at the direction of consumer consumption to find a breakthrough in product innovation, lays out the brand market with a forward-looking vision, breeds new products and new categories under the needs of extreme segmentation, and jointly promotes the accelerated rise and high-quality development of the industry.