In memory, since the launch of Wuling Hongguang MINIEV, sales have been rising, even if competitors emerge in an endless stream, it is also the sales champion of the market segment within 50,000, such a situation has continued from the launch of new cars to the present, and the total sales have risen rapidly.
On February 21, 2024, SAIC-GM-Wuling officially announced the latest sales data of the Hongguang MINIEV family, as of February 2024, the cumulative sales of the Hongguang MINIEV family exceeded 1.2 million units, setting a new high in sales data, and also locked the sales champion in the mini electric vehicle market, continuing to lead the development of the pure electric scooter market.
In fact, as I said at the beginning, the best-selling Wuling Hongguang MINIEV family has continued from its launch to the present. Since its launch in July 2020, Hongguang MINIEV has topped the global new energy single model sales champion for seven times, with a share of up to 75% in the micro pure electric vehicle market, becoming the first choice for the majority of users. In 2023, the Hongguang MINIEV family will achieve sales results of 237863 units, once again showing its strength and advantages to consumers.
In addition to the excellent sales, the favorability of the Hongguang MINIEV family among users is also worth mentioning. At the end of 2023, Hongguang MINIEV won the first place in the 2023 China Association for Quality in terms of new energy vehicle satisfaction with its excellent product strength, sales volume and consumer satisfaction, fully demonstrating its outstanding strength and product reputation.
At the same time, Hongguang MINIEV also won a five-star index praise for the fire safety of electric vehicles in China in 2023 China Merchants Vehicle Research, presenting its own ultra-high standard of safety factor. It is no exaggeration to say that reliability, safety and high cost performance are the confidence of Wuling Hongguang MINIEV to sell well.
With the passage of time, Wuling is well aware that consumer demand is also constantly escalating, so in mid-November 2023, Wuling officially launched the third-generation macaron, and its arrival has further consolidated the sales champion position of the Hongguang MINIEV family. In the first week of its launch, the third-generation macaron sold 5,000 units, and in January 2024, the car achieved a 50% market share in the 200km range of micro electric vehicles, making a good start for the Hongguang MINIEV family to continue to occupy the market in 2024.
Looking back on the third-generation macaron, the car continues the product power advantages of the Hongguang MINIEV family that is easy to drive, stop and sav, and at the same time has been upgraded in terms of appearance, charging efficiency, safety and comfort.
The wheelbase of the new car has come to 2010mm, bringing users a spacious and comfortable riding space. What's more, it is also equipped with a new ergonomic seat, with a dual-durometer foam seat, which is comfortable and supportive, even if you sit for a long time, you will not feel tired. In addition, the new car also has 734L of trunk space, which can meet the needs of cargo in addition to daily transportation.
At the same time, in terms of core mileage and energy replenishment, the third-generation macaron has added a 215km endurance version, providing three modes: DC fast charging, AC slow charging and portable on-board charging, which can charge the power from 30% to 80% in 35 minutes at the earliest, and the charging efficiency has been greatly improved. In addition, the third-generation macaron is also equipped with dual airbags for the main and auxiliary drivers, and the vehicle uses a ring-shaped cage body, with high-strength steel accounting for 6018%, and 8 places use hot-stamping steel with a tensile strength of up to 1500MPa, and the safety of the vehicle has also been improved.
Write at the end
In my opinion, the main reason for the success of the Hongguang MINIEV family is accurate positioning, reasonableness, and keeping pace with the times. Not to mention, in the era of consumption upgrading, the emergence of the third-generation macaron will show Wuling's forward-looking awareness and user thinking, which makes the Hongguang MINIEV family still stand out in the face of fierce market competition. With the help of the third-generation macaron, in 2024, it is believed that the Hongguang MINIEV family will also continue to sell Changhong.