With the end of the holiday and the withdrawal of three films, the competition for the Spring Festival stalls officially came to an end, and this year's Spring Festival box office can be said to have broken the record again, as high as 80500 million.
And this year's champion is not Shen Teng and Han Han's "Flying Life 2", nor is it "Article 20" directed by Zhang Yimou, but "Hot and Hot", which relies on the success of the gimmick!
This is something that everyone didn't expect at the beginning, and in the early days of publicity, many netizens ridiculed that "** can also become a publicity gimmick"?
After being confirmed by box office data, ** can not only be used as a gimmick, but also help the movie win the "Spring Festival Champion"! The box office of 2.7 billion in 8 days, the box office of 300 million for the second place "Flying Life 2", what an exaggerated data?
What shocked some netizens the most was "What, isn't even Andy Lau, a superstar?" His new movie "Mr. Red Carpet" suffered a waterloo at the box office, with a direct loss of 200 million!
The competition for this year's Spring Festival stalls is too fierce, because there is no industrial blockbuster to join, so in the early stage of publicity, everyone was not particularly attracted by any **, and some friends wanted to watch "Flying Life 2" for Shen Teng.
After all, with the word-of-mouth and popularity of the first part, it was warmly sought after by the audience as soon as it was released. Shen Teng's humorous acting skills and excellent expressiveness once again conquered the hearts of the audience and won a lot of box office for this movie.
And part of it is thinking that Jia Ling's ** work "Hello, Li Huanying" directly made her the first female director in China, this time to see if she has water as a director, I don't need to say much about "Article 20", director Zhang Yimou's ** has always been not bad.
"Bear Infested" because of the audience problem, I won't analyze it here, I generally watch it with children, but you must not underestimate it, to say who can make money steadily every year is really "Bear Infested", a Chinese animation IP movie.
"Hot and Hot" can win the first place also because of the popularity of Jia Ling's success, which has brought a high degree of attention to this movie, although it is a remake of the copyright, but fortunately, the actor's acting skills have still won a lot of praise.
The most surprising thing is "Mr. Red Carpet" starring Andy Lau, from the perspective of box office revenue and production costs, the film has indeed suffered huge losses.
Previously, Huanxi's financial report had announced that the cost of the movie "Mr. Red Carpet" was about 2600 million yuan, including Andy Lau's salary of 60 million yuan and director Ning Hao's director fee of 30 million Hong Kong dollars.
This movie can be said to be the first to start promoting on the Internet, because at first people did not plan to enter the Spring Festival stalls, and the reputation at that time was not bad, and there were still many netizens who wanted to go to the theater for Andy Lau and the "shady scenes in the real circle".
But I didn't expect the management to directly ask "Mr. Red Carpet" to enter the Spring Festival stalls, which is a wrong move, just in the pre-sale stage, it is far behind several popular movies, and when the pre-sale box office is more than 50 million, it is only more than 10 million yuan.
In terms of theater scheduling, it is even worse, and even "Bear Infested" has much more films than "Mr. Red Carpet", and the box office and word-of-mouth performance are indeed not ideal. Douban score 68 points.
Judging from the box office data, the movie showed a cliff-like trend after the first day of release, which may indicate that the audience's evaluation of "Mr. Red Carpet" is not as expected, or the film's publicity and marketing strategy has not been able to attract more audiences.
Do you still think that this 8% of the film schedule is not bad? You must know that the film schedule of "Hot and Hot" and "Flying Life 2" is more than 27%, is this comparison much more obvious?
And this is still the peak moment of the scheduling rate of "Mr. Red Carpet", which began to decline every day after the release, and netizens complained: "It's not that I don't want to support it, who will watch the movie this morning?"
In the end, even "Mr. Red Carpet", which has the blessing of the halo of Andy Lau, had to announce its withdrawal after the Spring Festival holiday.
In fact, there is nothing wrong with other people's theaters doing this, what kind of film is popular and can make money, people may give more films, and they are not philanthropists during the Chinese New Year, and the first thing that comes to mind as a businessman must be "making money".
If you want to say the reason for the loss and failure of the movie "Mr. Red Carpet", first of all, there is not much outstanding place in the plot, and its broadcast time choice is also a bit regrettable.
In fact, the schedule selection process of "Mr. Red Carpet" is also full of twists and turns, originally set for November 17, but after a series of considerations, the filmmaker decided to change the schedule to the Spring Festival, behind this decision, in fact, it also reflects the filmmaker's thoughtful consideration of the impact of different schedules on the box office of the movie.
In the market environment in mid-November last year, the box office performance may not be as good as in the Spring Festival.
Considering this, the filmmaker may decide to reschedule the film to the Spring Festival file in order to maximize box office revenue, holding the idea of "no matter what" at least there are more audiences, and want to gamble.
You must know that although the Spring Festival stalls have a huge traffic, and once they successfully catch the audience's attention, the box office results may be very good, but not every movie can stand out in the Spring Festival stalls, in the words of ordinary people, it is "a bike to a motorcycle".
The result is obvious, even if "Mr. Red Carpet" is pulled to Andy Lau's live broadcast to sell tickets, it still loses all its money.
With the explosion of "Hurricane" last year, the audience no longer believes in "stars", but pays more attention to the plot and the acting skills of the actors.
Like last year's Chinese New Year's "The Wandering Earth 2", the reason why it can be included must have nothing to do with him, mainly because the first part is too famous, and Andy Lau's acting skills are not particularly outstanding, it can only be said to be in the middle of the range.
Now the audience wants to see in-depth and creative film works, so even if "Mr. Red Carpet" has Andy Lau joining, but the plot is old-fashioned and lacks novelty, the audience may not be willing to buy it.
I don't know if you still remember the gimmick promoted by "Mr. Red Carpet" at that time?
That's right, it's a shady scene in the entertainment industry, although it is not explicitly stated, but it is speculated through the trailer and clips that it is "Andy Lau's personal experience at the award ceremony", and the name of the protagonist also confirms the actor in the Hong Kong circle that year, Lau Weichi - Andy Lau, Tony Leung, Stephen Chow.
But the audience is not stupid! Is it really shady that you could put in the movie? It's just something that everyone knows is perfunctory.
As the director of this movie, Ning Hao has indeed made many classic movies, such as "No Man's Land", which shows humanity in extreme environments, and the two-male protagonist movie "Crazy Alien" played by Huang Bo and Shen Teng also filled the theater with laughter.
But why didn't it work this time?
Please, this is the Spring Festival! People who are celebrating the New Year are just having fun, who can understand the "high-end comedy" just by you?
After watching it, most viewers complained that "I can't understand it at all, this ** is not suitable for the Spring Festival"!
Obviously, the black humor style shown in "Mr. Red Carpet" does not meet the audience's expectations for the "Spring Festival file", and from the very beginning, the audience was unable to enter the play and watch the movie quietly.
Although Ning Hao had previously said in a self-deprecating tone on his personal social account: "There are no big requirements for the box office", is there really no requirement? Not!
The reason why there is such a thing as "let the audience choose, ok?" It is entirely because they are already lagging behind others at the starting line, and if they can't get the film, it means that the box office can't go up, and the plot is too "obscure" for the audience to understand.
Without word-of-mouth and praise, the film schedule will naturally not be increased, so it has caused a situation of "no one goes to watch", and in the end, the box office of the entire Spring Festival is only more than 80 million, according to the cost and publicity, etc., the movie can only return to its original cost at least 700 million.
If you want to make money, you need to reach a box office of 1 billion!
If "Mr. Red Carpet" did not change the release date, but chose to be released in November, there would still be no popular movies in theaters at that time, and maybe he would really be able to "return to the capital".
Although there are not as many people who watch movies every day as there are during the Spring Festival, it is better than in the "film arrangement", when I go to see the movie, the page is all the shows of "Mr. Red Carpet", which will more or less attract a lot of individual customers, right?
As for "Let's Shake the Sun Together" and "Huang Pi: The God of Wealth Cat", which also chose to be withdrawn, netizens also have different opinions on these three movies.
In short, let's see the wisdom of the wise, and I also wish "Mr. Red Carpet" can "recover the cost" after its release on a later date