Recently, OpenAI released the first generation model SORA, which shocked the world. Just type in a piece of text and you'll be able to generate an explosion of 60 seconds**.
Screenshot of ** generated by SORA, ** OpenAI official website.
For the first time, Dialogue interviewed the developers of large models and creators who use AI to create, including Zhou Hongyi, founder of 360 Company, Wen Shuhao, Chairman of XtalPi, Yang Zhilin, founder of the Dark Side of the Moon, Han Qing, the director of AI Talk, an AI-generated dialogue short drama, and Merjic, a visual modeler of Stable Diffusion, to hear what they say about SORA.
What industries will SORA disrupt?
Zhou Hongyi, founder of 360 company: Sora can make a one-minute model, and can make a 60-minute movie, which will subvert the film and television industry, game industry, short industry, e-commerce industry and other industries.
Yang Zhilin, founder of the dark side of the moon: At present, the content industry-related shorts**, advertising**, animated shorts, special effects film and television, digital humans, AR VR and game industries will all be affected. In some industries, models such as SORA may replace traditional technology stacks. In special fields such as robotics and autonomous driving, perhaps it can be used as a "world model" as a link to turn into a data engine.
Jeremy Wen, Chairman of XtalPi: If we associate SORA, brain-computer interfaces, and the metaverse together, it may not only subvert a few or a few industries, but also bring mankind to a new stage.
Will OpenAI "kill" creators?
Han Qing, director of AI Talk: I don't think so, the value of people in terms of ideas will not be replaced, and technologies like SORA bring a kind of equality to creators. The era of AI is likely to be the age of individual content creators or small team creators.
Stable Diffusion Visual Modeler Mai Tang: Since the advent of AI, people without a technical background can do some creative work with creativity, ideas, and aesthetics. I believe that people will continue to play a key role in creative thinking, cultural insight and emotional expression. The key is how we can gain a firm foothold and find our place in such a huge and new industrial track.
Han Qing, manager of AI Talk: AI itself is a productivity tool, which improves production efficiency, but it has not affected the distribution channels of content at present. AI is just a creative tool, and the next changes in the channel will be very critical. If it can really match the wave of AI and bring some changes in traffic and channels, it will really change the supply relationship between users and content.
Stable Diffusion Visual Modeler Mai Tang: My philosophy is that AI can achieve inclusive + co-creation in creation. One person + one AI, it is a "super individual", this is a new concept. I'm looking forward to seeing more and more people join the AI creation camp, and I'm looking forward to seeing more and more "super individuals" emerge.
What can SORA evolve into in half a year?
Zhou Hongyi, founder of 360 Company: SORA is equivalent to adding a pair of eyes to artificial intelligence. I think that in the future, everyone can use a small-scale model on their own computers, connected cars, and mobile phones to become personal assistants to help individuals with knowledge management, information collection, and information acquisition.
Yang Zhilin, founder of the dark side of the moon: Although the SORA effect is leading, there is also room for evolution. For example, expand from 1 minute to longer, increase sound modalities to complete a complete multi-**, and add more interaction methods. Sora's ultimate goal is to simulate the world, and it should continue to improve its ability to model a variety of real-world physical dynamics.
Jeremy Wen, Chairman of XtalPi: SORA itself is not an AI-generated tool, it is a world simulator, and I hope that in half a year, its understanding of the world, its logical relationship, and causal relationship will become more perfect.
*What other big killers does OpenAI have?
Zhou Hongyi, founder of 360 company: GPT-3 solves the understanding of human language and knowledge by machines, and SORA is mainly to allow machines to observe and perceive the world between the machine and the world, and summarize and grasp many laws and common sense of the world in order to simulate this real **. I think there should be a secret in Open AI's hands that has not been disclosed, such as "GPT-5".
Han Qing, Director of AI Talk: It is likely that the ultimate goal of Open AI is to use AI to simulate and reproduce a parallel world.
Stable Diffusion Visual Modeler Mai Tang: It may take the understanding of semantics and the three-dimensional world as a starting point, return to deep learning, and explore the essence of learning to achieve a more comprehensive knowledge system. Through these existing multimodal tools, more realistic, more powerful, more shocking and amazing artificial intelligence results will be output in the future.
*Please specify CCTV Finance.
Editor: Pan Xu.