At the beginning of the Year of the Dragon, the financial sector has distributed a big red envelope to the real estate market. On February 20, the central bank announced a 25 basis point cut in the 5-year LPR, and according to the current policy of Guangzhou, after the interest rate cut, the interest rate of the first home loan in Guangzhou can be reduced to as low as 385%。According to the statistics of CRC Guangfo region, in January 2024, the average transaction price of first-hand and second-hand residential units in Guangzhou will be 4.13 million yuan and 2.71 million yuan respectively, and the loan amount will be about 2.89 million yuan and 1.9 million yuan respectively according to the calculation of 30% down payment, and the maximum interest for buyers can be about 418 yuan and 275 yuan per month.
Previously, on January 27, Guangzhou optimized the property market purchase restriction policy, and within the scope of the purchase restriction area, the purchase of housing with a construction area of more than 120 square meters (excluding 120 square meters) was not included in the scope of the purchase restriction, and at the same time, it supported "rent-one-buy-one" and "buy-one-sell-one". This means that even if the intending buyers who already have a set of purchase restrictions under their name**, they can still enjoy the preferential interest rate of the first home loan after obtaining the housing lease registration and filing certificate for the real estate under their name according to the regulations, or obtaining the **information code and listing the plan for the housing under their name in the Guangzhou stock housing trading system.
Multiple favorable "red envelopes" are superimposed, and developers have also worked hard to actively ship. After the Spring Festival in the Year of the Dragon, many projects on sale in Guangzhou's property market attract customers in various preferential ways such as limited-time discounts, fixed prices, and ** discounts.
In fact, Guangzhou's property market is sufficient, and Sunshine Family Data shows that as of February 21, the total amount of saleable commercial housing in Guangzhou was nearly 1.15 million square meters, and the digestion period was about 20 months. In 2024, there will be many new projects in Guangzhou's popular real estate areas that will be added one after another**, including improvement projects of more than 120 square meters that directly enjoy policy dividends, as well as some projects that are worth paying attention to. The conversion projects of popular land plots have attracted much attention, such as the second and third phase of the Liwan Guangchuan land plot project, the north side of Haizhu Shangchong Fruit Tree Park project, the Tianhe World Grand View plot project, etc., at the same time, there are many large-scale old renovation projects in Huangpu and Panyu District 2 are expected to enter the market, including the Panyu Lirendong old renovation project operated by Yuexiu Real Estate and the Huangpu Zhujiang Village old renovation project undertaken by the central enterprise CCCC Fourth Harbor Bureau.
With the combined force of the increase in the market and the expansion of demand through policies, the beginning of the Year of the Dragon is a good time to buy a home. (Fan Hanyue).
Milky Way. Nearly 10 new projects**, returning to the high-end market as a whole.
Statistics show that in 2023, more than 2,800 first-hand residential units will be transacted in Tianhe District, ranking second among the four central districts, second only to Liwan District. Judging from the land auction situation and the sales nodes of each project, in 2024, Tianhe District will still be one of the hottest areas in Guangzhou's first-hand property market, in addition to a number of old projects that continue to launch new ones, there are about 10 new projects**. It is worth mentioning that unlike the past two or three years, where there are more products in demand, this year's first-hand residential new products in Tianhe District are biased towards high-end positioning, and the overall threshold for home ownership will become higher.
With the increase in land and transactions in recent years, Tianhe District is rich in first-hand new goods, which is one of the characteristics of the property market in the district this year. In 2024, in addition to Pearl River Flower City, Tianhe Yipin, Liantou Wenjin Mansion, Tianhe Yuanzhu, Pearl River Tianli, Poly Tianhui and other projects will continue to sell new goods, according to the reporter's preliminary statistics, there will be nearly 10 new projects listed one after another, including Yuexiu Guanyue, Xipai Tianhexu, Guangzhou Chengtou Tianxi, Poly Tianyuan (i.e., Yuancun Yihenglu plot), Tianhe Runfu (Jishancang plot) and so on. On Tuesday (February 20), the second phase of the Jishancang plot was successfully transferred, and it is expected to be transformed into a first-hand residential project this year.
In the past two or three years, there are more small and medium-sized first-hand residences in Tianhe District, with a total price of about 5 million yuan, but this situation will change this year. From the perspective of project location, natural resources, product design, etc., the price of new products of about 100,000 square meters is expected to increase, and the threshold for "ownership" Tianhe will be relatively high in 2024.
For example, Yuexiu Guanyue, which is planned to open during the Lantern Festival, takes the ecological environment as the selling point and first launches a mansion of more than 140 square meters, with a blowing price of 90,000-100,000 square meters and a threshold of about 12 million yuan; Although Poly Tianyuan occupies an area of only about 140,000 square meters, but close to the Zhujiang New Town Racecourse, the location advantage is obvious, and its floor price is 570,000 square meters, the main promotion of more than 140 square meters of new products, the estimated price is about 100,000 square meters; The western Tianhe sequence of the Hebei plate of the day after tomorrow has a main product area of more than 125 square meters and a blowing price of 80,000-100,000 square meters. (Chen Yuxia).
Haizhu. The need to go to rigidity is becoming more and more obvious, and blockbuster projects have entered the market one after another.
In 2023, the performance of "de-rigidization and demand" in Haizhu District will become more and more obvious, and the average price of many new projects will reach 70,000 square meters. According to CRIC data, in 2023, in addition to the average first-hand transaction price of the Industrial Avenue plate in Haizhu District, the average transaction price of the Jiangnanxi, Xingangxi, Chigang, Pazhou, and Nanzhou plates will all be year-on-year**.
With the support of market demand, hot spots in the land market in Haizhu District will appear frequently in 2023. The land on the north side of Shangchong Fruit Tree Park won by China Overseas and the AH040331 land plot in Pazhou West (hereinafter referred to as the "Pazhou West Plot") won by Yuexiu became the land plot with the highest annual total price and the highest land price in terms of floor value, respectively. In Haizhuxi, where the project volume is generally small, Poly also won the relatively large land plot of Dongfanghong Paper Mill. In addition, the plot of Stony Creek Water Plant was also won by China Construction Fifth Bureau.
The projects of these popular plots are expected to enter the market in 2024 and become the focus of the Haizhu property market this year. On February 21, the Zhonghai Chung Fruit Park project officially released the name of the project - Zhonghai Dajing, which was won by China Overseas Real Estate in September 2023 for nearly 12.8 billion yuan, setting a new record for the total transaction price of a single plot in Haizhu District, and after deducting the construction area, the equivalent floor price is more than 50,000 square meters, which has attracted much attention from the market. After winning the bid, China Overseas put a lot of effort into the project, and started a user survey targeting old owners and potential customers from November 2023. The naming of the project does not follow the logic of China Shipping's consistent "li", "fu" and "tai" systems, but from the perspective of the product area of 128-270 square meters, the project itself has a high positioning. Previously, China Shipping people have said that the flexible customized solution according to customer needs will be used in the China Shipping Dajing project. It is worth paying attention to how China Shipping surpasses its projects in this project.
In addition to the high total price and large volume of Zhonghai Dajing, the Pazhou West plot, which will set a new floor price record at the end of 2023, is also expected to enter the market in 2024370,000 square meters, with a construction area of 30,000 square meters, and a floor price of 75,670 square meters. The average opening price of Pazhou Yue next to the plot and Pazhou South TOD across Huangpu Chung is about 130,000 square meters. (Fan Hanyue).
Liwan. Three or four million yuan can buy three houses, and it is still the "most people-friendly" central area for real estate.
Although the overall average transaction price of first-hand residential buildings in Liwan District in 2023 has reached 60,000 square meters, as far as the four central districts are concerned, Liwan District is still the "most people-friendly" real estate area - at this stage, the total price is more than 3 million yuan, and you can have a three-bedroom next to the subway. For those who want to settle down in the central area, Liwan District is very noteworthy.
The average price of first-hand residential buildings in the area has climbed to "60,000 words", which is related to the high-end products in the area and the transaction drive, which is a structural impact. In fact, the first-hand residential products in Liwan District are clearly differentiated, with both rigid products for young home buyers, with an average price of about 40,000 square meters; There are also improved products and high-end products with higher positioning for the group of changing houses, with an average price of 60,000-100,000 square meters.
In terms of rigid demand products, there are many options for 70 or 80 square meters of units such as Wanhui Tiandi Langting, Zhonghai Huanhuali, Poly Hesong, Poly Jinshangyin, New World Kaiyue Bay, Heyue Binjiang, Guanggang Flower City, Shuangqiao New Work and other projects. For example, the three major projects of Vanke, Zhonghai and Poly gathered in the area of Huadiwan subway station have successfully attracted attention since the end of last year, and the competition of the three plates on the same stage has made the first very attractive, at present, the preferential price of more than 70 square meters of units in Zhonghai Huanhuali is as low as 3.03 million yuan, and the special price of 109 square meters of four-bedroom is as low as 5.05 million yuan.
This year's Liwan District is particularly noteworthy, in addition to the strength of real estate companies gathered in the district to build many residential projects, ** also said that it is necessary to vigorously develop the modern business industry, accelerate the construction of Vientiane City, Taikoo Li, Sam's Store and other projects, and create a world-class landmark business district in Baietan. The completion of these projects will bring certain value support to the surrounding residential projects such as Guangzhou Shipyard Riverside Shangdu, Baietanyue Mansion, New World Tianfu, etc. In 2024, there are not many new projects in Liwan District, in addition to the newly listed New World Tianfu, it is worth paying attention to the 400,000-square-meter Guangzhou Shipyard Phase II and Phase III plots, which will be used together with the first phase to build a large-scale riverside complex. Therefore, this year's Liwan District will be more interesting. (Chen Yuxia).
Panyu. The improvement of new projects is about to enter the market, and the products that are just in demand still have the best advantages.
Chimelong Wanbo expansion, Nanda trunk line opened, new policy purchase restrictions were relaxed, ......Panyu in 2023 is undoubtedly the "popular fried chicken" of the Guangzhou property market. CRIC relevant data shows that after the new deal last year, Panyu won the first place in the number of new and second-hand houses in Guangzhou District 11.
With the upgrading of Panyu's positioning, the promotion of business districts, and the realization of transportation, industry insiders believe that in 2024, Panyu will still be a strong competitor to the top of Guangzhou's property market. In addition to a number of old projects continue to push new ones to attract market attention, there are also improved new projects that are about to enter the market, relying on Chimelong Wanbo and other out-of-the-circle plates, the heat of the Panyu property market will remain **.
Although new projects in Panyu have been piled up in the past year, according to the reporter's preliminary statistics, there are not many new residential projects in Panyu in 2024, and 4 are expected to be launched, including the old renovation of Rendong in Yuexiuli, Panyu Trading Greentown Lanjiang Yinyue, Poly Xinguang Express West Project, and Junyue Mansion on Lu Jinmei.
From the perspective of statistical items, high-end improved products will be the main force of Panyu's new properties. The financing area of the Rendong old renovation project in Yuexiu is expected to be launched this year, and the product positioning and area will continue the style of "Heyue Mansion System", mainly promoting house products with a construction area of about 100-200 square meters; Panyu Jiaotou Greentown Lanjiang Yinyue is also positioned as an improved residential, mainly promoting four-bedroom products with a construction area of about 110-180 square meters, with a total of 10 residential buildings planned; The west side of Poly Starlight Express is positioned as a high-end residential building with river view, with a total of 4 residential buildings planned, presenting an enclosed layout.
*In terms of small as 2 million yuan of just-needed real estate, as large as 10 million yuan of new improvement projects, Fengjian Panyu will still "exchange price for volume" in 2024, and take the people-friendly route to attract buyers to enter the market. In 2024, home buyers who want to get on the bus in Panyu, in addition to improving new projects to choose from, can also pay attention to the new products in the University City, Asian Games City, Guangzhou South Railway Station, Panyu Square and other sectors.
It is worth mentioning that in the 2023 Guangzhou land auction market, there will be a total of 11 lottery plots, of which Panyu will contribute 6 cases. Recently, the Guangzhou Natural Resources Planning Bureau updated the "2024 Blue Book of Guangzhou Business Land Supply", and Panyu ranked first in the city with 19 cases in the regional distribution of 103 residential lands. In general, Panyu in 2024 is still worth paying attention to. (Huang Shi).
Whampoa. High-quality projects are expected to enter the market, but the restrictions have led to a decline in housing prices.
In September 2023, Huangpu District officially "lifted the restrictions", but the performance of its first-hand residences was not satisfactory. According to the statistics of professional institutions CRIC, in 2023, the transaction volume of Huangpu commercial residential buildings will be 1.19 million square meters, a year-on-year decrease of 11%, and according to the division of half a year, the transaction volume in Huangpu District in the first half of 2023 will be significantly higher than that in the second half of the year.
Around the Spring Festival holiday, the property market in Huangpu District was more topical than Poly Development in December last year8.7 billion yuan to win a plot on the north side of the Huangpu District Library, the planning map shows that the project plans to build 6 residential buildings, with the construction of Huangpu Cultural Center, 9 kindergartens, etc., of which 6 residential buildings are super high-rise 47-storey design, enclosed layout, the overall plot ratio of the project is about 43. Without deducting the allocation, the transaction floor price is 24,589 square meters. The plot is surrounded by complete facilities, including Huangpu District Sports Center, Huangpu District Library (Dasha Hall) and Guangzhou Third Children's Palace, etc., the plot is adjacent to Guangyuan Express in the north, and is about 800 meters away from Dasha East Station of Metro Line 5. It is understood that the project is expected to be in the market before March, because in recent years, Poly Development's newly launched residential projects often adopt the marketing strategy of greater preferential treatment when the first opening, many industry insiders also estimate that there will be surprises in its pricing.
In addition to the above-mentioned projects, most of the real estate projects in Huangpu District are mainly sold, such as Vanke City Light in the Lingang Economic Zone has entered the last batch of sales stage, with an average price of about 550,000 square meters, there are also Yuexiu Binjiang Star Airlines TOD and Excellent Merchants Zhenlong Mansion in this plate, which are adjacent to each other, and the latter is in the liquidation stage with an average price of 420,000 square meters. Vanke Huangpu New Town, a large-scale urban renewal project in Huangpu District, includes products that are just needed and renovated, mainly promoting three to four bedrooms of 75-125 square meters, and the lowest unit price of some room types can reach "20,000 words".
CRIC data shows that last year, the area of Huangpu commercial residential ** was 870,000 square meters, a decrease of 55% compared with 2022, and the "2024 Guangzhou Business Land Supply Blue Book" shows that Huangpu District only plans to transfer one residential land this year. (Xu Weilun).
White clouds. Competition in the hot sector is fierce, and the land auction market is expected to bring more new real estate.
Due to the small number of successful land plots sold in the land auction market in Baiyun District in 2023, there is no news of new residential projects entering Baiyun District since the beginning of the Lunar Dragon. However, in view of the opening of many real estate projects or the opening of sales departments in January this year, there are still more options for buying homes in Baiyun District. In addition, the revised "2024 Guangzhou Business Land Supply Blue Book" (hereinafter referred to as the "Blue Book") shows that Baiyun District will sell 18 residential land this year, the number of which is tied with Huadu District for the second place in the city.
Blue Book" shows that the new residential land in Baiyun District is distributed in Baiyun Station, Aviation City, Jiahe Wanggang, **Wei, Herui Road, south of Jinhu Reservoir, Jinshazhou and other places, of which Jiahe Wanggang plate can be said to be the highest concern in Baiyun District before and after the Spring Festival, in January this year, Jiahe Wanggang plate and the adjacent Guangzhou Design Capital respectively have the first opening of two projects on the international trade cloud and Guangzhou Metro real estate cloud building on the product, both of which adopt the new regulations of Guangzhou architectural design, with high utility rate as the main highlight, both in the location, The difference in supporting facilities is not too big, forming competition with each other, the first grid during the opening period has attracted many buyers, and the current international trade cloud mainly promotes three to four rooms of 85-143 square meters, with a reference average price of 450,000 square meters, Yunzhu Shangpin mainly promotes three to four bedrooms of 88-142 square meters, with a reference average price of 430,000 square meters.
Poly Yunjing, which is not far from the design capital of Guangzhou, has opened its sales department, which is a new project that is expected to open in March and form a competitive relationship with the first two, the east side of the real estate is Helian Street, focusing on products with smaller construction area, and the first three-bedroom units of 68 square meters and 85 square meters.
The first-hand real estate in the other real estate sector is mostly sold, such as the ** Wai located in the Baiyun Lake plate, which has been sold in the past three years, including the nearby Pinshi Yunhu Flower City, Yuexiu Tianyue Cloud Lake, Zhongjian Starlight City, etc., with product areas ranging from 70 to 141 square meters, and the unit price can be traded at "30,000 words". Among the Baiyun New Town, there are also many high-end projects that have launched new products, such as the 270-square-meter core building of Guangdong Yungang City, and the announcement of the introduction of a series of commercial entities in Tianhe City to rejuvenate the urban interface. In addition, with the opening of Baiyun Station, the popularity of the surrounding area has risen rapidly, and there are currently few first-hand residential projects near the station. (Xu Weilun).
Text reporters: Fan Hanyue, Chen Yuxia, Xu Weilun, Huang Shi.