Just after the Spring Festival this year, the major tourist resorts have emerged crowds of scenes, especially the popular cold resort Sanya, the return air ticket ** has soared to more than 10,000, the family has to rush home before the start of work, the air ticket cost is even as high as 40,000 yuan. Many people lamented that they were in a good mood when they went out, but they didn't expect it to become so difficult to return. Knowing that homestays, air tickets, car rentals, etc. will soar during the Spring Festival every year, why do people still choose to travel during the Chinese New Year without hesitation? Is it just because the wallet is bulging and it is uncomfortable not to spend it? Actually, it's not.
The reasons why people choose to travel during the Spring Festival are closely related to the following five factors:1Changing consumption attitudes: With the change of economy, many people have begun to change their thinking, and they would rather spend their money on their own pleasures rather than invest in fixed assets. I don't want to be busy with banquets, red envelopes, wine, and gambling all day long. Having a Spring Festival makes people physically and mentally exhausted, even more tired than work, so why bother? The gambling money, red envelope money, and banquet expenses saved are used for travel, even if you know that the travel consumption is high during the Spring Festival, at least you use the money on yourself and really enjoy it.
2.Few relatives: Some only children, no siblings at home, after getting married, usually only reunite with their families during the Chinese New Year, and rarely have contact with other relatives. The Spring Festival holiday is long, and staying at home is boring, so it is better to take the whole family on a trip after Chinese New Year's Eve.
3.The difference between urban and rural New Year's flavors: New Year's greetings are more of a traditional custom of rural people, the hometown has a strong New Year's flavor, every household opens their doors, neighbors and friends often visit the door, sit around the charcoal fire, taste melon seeds, oranges, time seems to fly by. And for city dwellers, they live in closed residential buildings, and neighbors don't even know each other, so the atmosphere for the New Year is not strong. Compared with rural residents, urban people are more likely to choose to travel to spend the Spring Festival.
4.Spiritual pursuit: As the most important traditional cultural festival in China, the Spring Festival has gradually faded, and some people have begun to seek a new way of life and not stick to traditional customs. Young people are even reluctant to get married, because they realize that the meaning of life is not only about marriage and childbearing, but also about spiritual pursuits. Similarly, those who choose to travel during the Spring Festival also hope to get out and explore the wider world through this precious holiday.
5.Vacation scarcity: With the exception of a few professions such as teachers, most office workers have very limited annual leave. If you want to take the whole family on a trip, you have to wait until your children are on winter and summer vacations. Therefore, the overlapping time of long holidays for a family is almost only National Day and Spring Festival. Who wants to travel in a crowd on the holidays? Life is helpless, if you don't go out on National Day and Spring Festival, the family may never have the opportunity to travel together. After all, when it comes to retirement, the health of the parents is also a problem.
Many people believe that the Spring Festival travel representatives do not pay attention to traditional human feelings, which is the loss of traditional Chinese culture. But in fact, according to the analysis of the above five reasons, many people choose to travel during the Spring Festival, in fact, more out of helplessness and bitterness.
In addition, most people spend Chinese New Year's Eve with their families at home, after eating Chinese New Year's Eve dinner, at the beginning of the year.
The phenomenon of traveling again in the first and second days of junior high school shows that people do not pay attention to family affection, nor do they let traditional culture be lost. Just like the "nothing to drink" in some places, the various banquets during the Chinese New Year make people upset, and they choose to travel without New Year's greetings, but they don't want to let sincere family affection become a series of forms of labor and money.
Of course, the Chinese New Year's Eve dinner should be eaten, the family should of course be reunited, human kindness and righteousness still exist, and the traditional Chinese culture is also inherited. However, traveling during the Spring Festival is not a denial of these traditional values, but a new interpretation and extension of tradition. People choose to travel in order to better experience and feel the joy and happiness of the Spring Festival, but the way and form have changed.
It can be said that with the continuous development and change of society, people's understanding and expression of festivals and traditions are also constantly evolving. Choosing to travel during the Spring Festival is more of a respect and love for yourself, your family, and life, rather than a betrayal of traditional culture. At the same time, it can also better inherit and promote traditional Chinese culture through tourism, so that more people can understand and feel the unique charm of the Chinese New Year.
In general, traveling during the Spring Festival is not a departure from traditional culture, but a love and pursuit of life. Finding a balance between tradition and modernity, family and individual, emotion and rationality may also be a new way of interpretation and expression for the Spring Festival by contemporary people.