Under the influence of market changes, the wave of new energy continues to pour into the once held high joint venture car brands, even if the joint venture brands have thrown out a lot of preferential policies, it is difficult to regain the lost hearts. In the past car buying scene, people's general impression of Japanese joint venture models is: ** high, low configuration. But now there is one car that breaks this inherent impression boundary, and it is the Nissan Teana. In the terminal market, the preferential strength of Nissan Teana can reach 4-50,000 yuan, but this discount is compared with the current official policy, and it is unbearable to look at it directly.
Approaching the Chinese New Year, Nissan officially launched a time-limited car purchase policy of "60,000 yuan for old car replacement" for potential car buyers of Ethereal. Look at this preferential policy, 17After the 980,000 yuan discount, the price of the naked car was reduced to 11980,000 yuan, this scene is really a bit of a heroic Citroen C6 "down to 120,000 at the beginning of the year" in March 2023. Looking at the sales list of the mid-size car segment in 2023, the annual sales of the car in 2023 will be 92,581 units, which is directly one order of magnitude lower than the Toyota Camry in first place.
This can't help but make people curious, has Nissan Teana provoked consumers? Why is it that as one of the famous "Japanese Three Musketeers", it is now so disliked by the Chinese people, and even in July 2023, the sales volume of the car is only 5,563 units, falling to the market level of second-tier joint venture brands. After in-depth understanding of the user's word-of-mouth, it turned out that all this was "self-inflicted".
For example, today the Ethereal is no longer worthy of the reputation of "mobile leather sofa" ten years ago, people think that the comfort of the first natural sound is not as good as before, and the product style is contrary to the characteristics of the "big sofa" created earlier, the previous emphasis on comfort, now focus on sports, the purpose is very clear, not home, to be accompanied by "young consumers". So when the new generation of Teana was launched, we saw that Nissan manufacturers were mainly promoting 20t version. But it has to be said that Nissan this 2The 0T engine does have "a few brushes", and the whole machine adopts variable compression ratio technology, with dual C-VTC continuously variable valve timing, and a hybrid injection fuel supply system to achieve a good balance of power performance and economy.
On the book parameters, this Nissan 2The 0T engine has a maximum power of 234 horsepower, a peak torque of 371 Nm, and a peak torque of 4400 rpm. In the zero-hundred acceleration test of some professional automotive vertical media, the Nissan Teana 2The 0-100km h acceleration time of the 0T model averages 7In about 2 seconds, the performance makes people say that it is good. But the question is, with such a strong internal combustion engine power, who would have thought that Nissan would develop a set of CVT gearboxes in order to save costs.
As we all know, the CVT gearbox is inferior to the DCT dual-clutch gearbox and AT automatic transmission in terms of maximum load torque, but Nissan still resolutely adopted the CVT gearbox, which shows that if you want to achieve the perfect balance of economy and power, Nissan's powertrain is inseparable from the CVT. But the ideal is always beautiful, the reality is cruel, Nissan 2The 0T CVT gearbox has been complained by many users that the failure rate is high, it cannot withstand the large torque output, and the steel belt is easy to break.
On the other hand, the current Nissan Teana has compromised a lot to the fastback shape in terms of exterior design, and the result is to "sacrifice" part of the rear headroom, bringing a not very friendly ride experience to the rear passengers, which will be a little cramped, but it doesn't feel very obvious. But if you compare Volkswagen Passat and Honda Accord horizontally, you will feel this obvious difference. However, it is worth affirming that on the current Teana, we can also see that the seat padding is soft and the chassis comfort is not bad.
Conclusion
If you want to say that Nissan Teana's "sales have gone?" "Actually, this is a problem that can be easily reversed and solved, let go of 20T high-power power brings mental pressure, and all attention can be invested in improving family ride comfort, such as lifting 2The performance level of 0L power, the configuration of some seat heating and ventilation to the middle configuration model, the appropriate increase may bring a good market return rate to the current Tian Lai. In order to fundamentally solve the problem of not selling out, it is necessary to look at the hybrid system, especially the extended range version that supports pure electric travel, and I don't know when Nissan will launch related models.