A reporter from Beijing Youth Daily learned on February 27 that Adidas announced that it would resume selling coconut shoes inventory. According to Adidas' official app, Adidas has opened a new round of sales of the remaining inventory of coconut shoes.
There are reports that in the coming weeks from February 26, 2024, Adidas will have a phased ** Yeezy range of products in stock. These products will include those launched in 2022, as well as the most popular Yeezy Boost 350 V2 series models. The sale of Yeezy products will be carried out through Adidas' official online channels and offline designated stores.
A reporter from Beiqing Daily found on the Adidas app that Adidas has released 4 coconut shoes for sale. They are Yeezy Boost 350 V2 Onyx, Yeezy Boost 350 V2 Bone, Yeezy 500 Utility Black, and Yzy Foam RNR Onyx, priced at 1799 yuan, 1799 yuan, 1699 yuan, and 749 yuan respectively. A reporter from Beiqing Daily noticed that the registration deadline for the above four shoes is the morning of February 28 at the earliest, and the latest is on the morning of March 1. Half an hour after the corresponding cut-off time, it is the lottery time for the shoes for sale.
A reporter from Beiqing Daily learned that on January 31, Adidas announced its unaudited preliminary results for 2023. Adidas expects sales of 214 in 20232.7 billion euros, down 5% year-on-year; Operating profit reached 26.8 billion euros, compared to a loss of 100 million euros; Gross profit margin increased by 02 percentage points to 475%。
Adidas said that the decline in its performance in 2023 was related to the suspension of sales of yeezy (coconut shoes) products. Excluding the impact of Yeezy's revenue, Adidas' currency-neutral revenue in 2023, excluding foreign exchange rate changes, increased 2% year-over-year.
"Our consumer, retail and industry research shows that adidas can retain Yeezy product inventory at least at cost price** in 2024, which is why we only write off damaged or severely damaged inventory," said Goulden, global CEO of Adidas. "Currently, Adidas has about 300 million euros of Yeezy inventory remaining, and Yeezy's two resumption of sales generated about 7. % of net sales in 2023A positive impact of 500 million euros.
Yeezy brand products are known as "coconut shoes" in China, and are designed by American rapper and fashion designer Kanye West (hereinafter referred to as "Kanye"). Coconut shoes are extremely popular all over the world. However, after a series of anti-Semitic remarks by Kanye, Adidas terminated the cooperation agreement in October 2022, leaving sneakers worth around 1.2 billion euros in trouble.
Text: Beijing Youth Daily reporter Zhang Xin.
Edited by Fan Hongwei.