What is the "wind direction" of the technology industry in the coming year?
The International Consumer Electronics Show (CES 2024), known as the "Spring Festival Gala of the Science and Technology Industry", opened in Las Vegas, USA from January 9 to 12 local time. As the focus of the global tech stage, CES 2024 will be held with the motto "All Together." all on.Focusing on the close integration of science and technology with sustainable human development.
It is reported that CES 2024 will bring together more than 4,000 vendors, including more than 1,200 start-ups. According to official statistics, 130,000 people are expected to flock to Las Vegas during the show, covering more than 150 countries and regions.
At CES 2024, innovative technology displays, new product launches, and speeches by industry leaders were intertwined to create a picture of the future of technology. But at the same time, this is not only a feast of technology, but also a game of business. Every participant is looking at each display with a keen eye, trying to gain insight into the "wind direction" of the technology industry in the coming year, so as to take the lead in the fierce market competition.
Sony and Panasonic have their own highlights
There is no doubt that Sony, known for its innovation, has once again become the focus of CES 2024, showing new breakthroughs in many fields such as film and television, content production, console games, and virtual reality.
Specifically, Torchlight, Sony's latest patented technology in partnership with Epic Games' Unreal Engine, the world's most open and advanced real-time 3D tool, has attracted a lot of attention. With Torchlight, filmmakers can create and preview digital scenes in a photorealistic virtual environment created by Unreal Engine and virtual cameras before the subject is shot. This innovative technology not only provides a virtual production toolset, but also works seamlessly with Sony's CINEALT™ digital cinema cameras, allowing for the perfect blend of virtual environments and live production.
Torchlight also integrates a number of Sony's proprietary technologies, including the portable motion capture product "Mocopitm". The combination of these technologies is expected to allow creators to unleash their creativity in real-time within Torchlight's workflow, bringing endless possibilities to filmmaking. At the same time, Sony has also supported the whole process of this content production, from imaging to post-production studio infrastructure, and it is expected that Sony will provide more inspiration for creators in content production in the future.
Of course, Sony also brought a new form factor to the PlayStation 5 console and a series of accessories, which are not only more stylish and compact in design, but also comprehensively upgraded in terms of performance and experience. In addition, Sony showcased the upcoming Pulse Elite wireless headset for a more immersive audio experience for gamers.
It is worth mentioning that Sony's exploration of virtual reality technology has also achieved remarkable results, bringing richer possibilities for entertainment. Sony said it is currently working with Manchester United Football Club in the Premier League on a project that will allow fans to experience a new and more immersive experience in the virtual world. In the field of **, Sony is also strengthening its ties with artists, game engines and virtual production technology, so that fans can have a more different way of communicating with artists. In addition, Sony also used the IP of "Ghostbusters" to create a cross-platform and multi-player VR game "Ghostbusters: Rise of the Ghost King", so that everyone can use PS VR2 at home to feel the fun of the virtual world.
Sony also has a new breakthrough in automotive technology. Following last year's model car launch in partnership with Honda, this year Sony once again showcased its latest developments in the field of automotive safety. Sensing technology with the "safety cocoon" concept enables 360° detection of the vehicle perimeter without blind spots, thereby improving the safety performance of the vehicle.
Panasonic once again emphasized its development concept of "green and intelligent manufacturing for the future". The company is committed to sustainability, reducing its carbon footprint and helping to reduce emissions from society as a whole. In order to achieve this goal, Panasonic will make efforts in many aspects.
In the field of electric vehicles, Panasonic will launch a series of cockpit functional solutions, including lighting systems and touch panels, aiming to improve ride comfort and help eco-friendly travel.
In terms of V2H battery system, Panasonic has innovatively launched the industry's first system that handles both electric vehicle and battery charging and discharging - AISEG2, which can intelligently reduce the remaining power and automatically control the charging and discharging, effectively protect the user's electricity demand, and provide emergency power in the event of a power failure.
In addition, Panasonic has expanded its car audio system business, working with partners such as Infiniti and Fisker to launch high-quality audio systems that are lightweight, energy-efficient, and improve user experience.
Panasonic will continue to promote the spread of electrification and the circular economy in other areas to achieve sustainable development and create greater value for society.
A new edge in China's display industry
CES has always been an important stage for Chinese enterprises to demonstrate their innovative strength and technological achievements. At CES 2024, the lineup of Chinese companies has shown a new change: the number of exhibitors has increased significantly compared to previous years. It can be said that this change not only highlights the vigorous development of China's display industry, but also indicates the innovation trend of display technology in the future.
BOE (BOE) will release a number of innovative display technologies and solutions empowered by three major technology brands, including LCD display with oxide technology, the industry's first dual-slide OLED display, and curved display with Mini LED backlight technology are also highly anticipated. In addition, BOE will also release XR mixed reality all-in-one machine, 32-inch light field glasses-free 3D display, and a variety of innovative display solutions equipped with innovative Internet of Things technology, showing the public a more imaginative "screen of things" world.
Hisense demonstrated the application of laser display technology in the automotive scene for the first time at CES 2024. "Hisense is not just making screens,It's also creating scenes。 We are committed to bringing display technology to life, bringing the world closer together, delivering experiences that go beyond the screen and become a part of life. "Hisense International Marketing Company Vice President D**id Gold delivered a keynote speech before the opening of CES, saying that Hisense will continue to break the boundaries of traditional display screens,Let display technology go out of the home,Into offices、Classrooms、Hospitals、Stadiums、Vehicles and other use scenarios,It will serve consumers with scenario-based experience。
at the same time,The world's first100Inch curly screen laser TV debuted not only shows Hisense's R&D strength in the field of laser display technology,It also lays a solid foundation for its expansion in the high-end TV market。 It is reported that the TV screen can be rolled into the cabinet with one key lifting, and the light movement makes the living room and bedroom become a movie theater anytime and anywhere.
Skyworth also shines at CES 2024, exhibiting for the first time the flagship Mini LED wallpaper TV series of 10,000-level backlight physical partitions and 1,000-level backlight physical partitions, as well as new OLED transparent TVs, 165-inch micro LED TVs. These innovative products not only demonstrate their strong technical strength, but also bring more high-quality and personalized audio-visual options to consumers around the world, and are also expected to win more advantages and market share for Skyworth in the future market competition.
PMC Digital Intelligence** noticed that at CES 2024, TCL's "voice" is constantly expanding. Through its partnership with NFL and the initiative to light up Las Vegas' new landmark, the Big Ball, TCL has successfully captured the attention of consumers around the world.
It is worth mentioning that TCL is also the enterprise that occupies the largest exhibition area among Chinese brands. TCL Industry will fully demonstrate its strength in large-screen high-end TV and Mini LED display technology, and make a blockbuster appearance on the large-screen QD-Mini LED giant screen TV, which is based on TCL Huaxing's self-developed HVA high-contrast and high-penetration display technology, with more than 20,000 partitions of Mini LED backlight technology, which can bring the ultimate audio and visual experience to users around the world; TCL Huaxing will demonstrate its innovation capabilities in printing OLED, MLED, automotive, IT and other technical scenarios, bringing the world's first 14-inch 2A variety of cutting-edge display products such as 8K printing hybrid OLED notebook display further demonstrate its diversified layout in the field of display technology.
AI-centric competition
In the automotive field, AI technology is being applied at a deeper level. At CES 2024, some new changes have also taken place in automotive companies and the upstream and downstream industry chains, and compared with previous editions, the focus of the exhibition has gradually shifted from new vehicles and electric technology to cutting-edge fields such as AI and intelligence.
Mercedes-Benz has announced the launch of the new MBUX Virtual Assistant, which integrates advanced generative AI and active intelligence to provide contextual advice and enable natural conversational interactions. Using the Unity game engine, the assistant can also present voice interactions in the form of 3D images to enhance the user experience.
It is reported that this virtual assistant will be the first to be unveiled on models such as the CLA-class concept car. Previously, Mercedes-Benz has conducted an integration test of ChatGPT large models and in-car voice assistants on some luxury models in the US market.
Qualcomm and more than 100 partners showcased innovations in multiple fields such as automotive, XR, Internet of Things, and mobile computing at CES 2024. Among them, the intelligent transformation in the automotive field is particularly eye-catching. It is reported that there are more than 3Qualcomm's Snapdragon digital chassis solutions have been used in 500 million vehicles, and in China, Qualcomm is working with an ever-expanding circle of automotive "friends" to use AI technology to drive intelligent transformation of vehicles.
With the rapid development of intelligent networked vehicles, the industry has an increasingly urgent demand for highly integrated, high-performance, and low-power chip platforms. To meet this demand, Qualcomm launched the Snapdragon Ride Flex, the industry's first scalable family of SoCs that supports both digital cockpit and advanced driver assistance systems (ADAS), in 2023. This innovative product is designed to drive the transformation of the vehicle to the most advanced computing and software-defined architecture, providing automakers with a more convenient and cost-effective solution.
During CES 2024, Chinese partners such as Meijia Technology, Autolink and Changxing Intelligent Driving took the lead in announcing domain controllers based on Snapdragon Ride Flex, further promoting the development of cabin and driver integration. These domain controllers not only make the car smarter, but also bring a safer and more seamless cabin experience to the driver and passengers.
MGCUD 3The 0-cabin solution combines the high-performance and heterogeneous safety computing features of the Snapdragon Ride Flex SoC to achieve the deep integration of intelligent cockpit with active safety and driving assistance functions. Based on the powerful AI computing capabilities and ASIL-D safety features of Snapdragon Ride Flex, the car has launched a new cockpit and driver fusion domain controller to meet the needs of a variety of ADAS driving assistance functions and L2+ intelligent driving. Changxing Intelligent Driving has released the razordcx tarkine, a single-SOC cockpit and driver fusion domain control solution for advanced computing, which is designed with functional safety in mind, and has powerful middleware functions and an efficient tool chain.
These innovations not only demonstrate Qualcomm's leading position in the field of automotive intelligence, but also highlight the vigorous development of China's automotive industry. With the acceleration of cockpit and driver integration, the automotive market will usher in more innovations and changes in the future.