For example, the original 80-200 yuan of the Glory of Kings Supreme can be increased to 500-1200 yuan. In order to make this** seem reasonable, the scheme adopted by Honor of Kings is to add**fragments and subordinate**(legendary,epic**) The main charging model of the king is not card drawing, but for card drawing mobile games, the problems that need to be faced can be far more complicated than the king card drawing. First, what is the pricing? 100？500？1000？2000？5000？Years of practical experience have shown that the gacha expectation in the 1000-2000 range is the most profitable, or the most mature expectation range.
For any game whose main profit model is gacha, the basic target product is expected to be in this ** range. Second, how about this ** beyond the tolerance of players or consumers? You can't just pit Krypton money, saying that drawing cards is robbing the rich and helping the poor, can you really take it seriously? As a result, there is a monthly card system that adapts to the consumption level of our country. Reduce the price of the target product tenfold, that is, in the range of 100-200 yuan. It perfectly conforms to the entertainment consumption range of China's petty bourgeoisie. There are also gift packs, for the middle class to spend in the range.
So what if civilian players are not even willing to pay this money? The king can break through the consumption range through six yuan leather and one yuan rebate, and the gacha game is free to give you resources and exchange time for resources. Third, what is the profit model of card drawing? How does it work? Glory of Kings is a game that gives you heroes for free, and then buckles the rope to give you **fragments for low-level braves**, and occasionally gives you free unpopular epic skins. However, the main MOBA is completely free and the numbers are fair. Gacha Games Before Genshin Impact, you'd be hard-pressed to come across a game that could offer so much free content.
Therefore, the content of the gacha game has a strong correlation with the characters in the card pool. If you operate like a king, players will encounter a situation where they have no money to play you. Therefore, gacha mobile games must be designed with sub-star characters for non-recharge players. But the question is, how are the values arranged? Four stars and five stars are equivalent? A four-star value is necessarily lower than a five-star value. Since four stars are naturally lower than five stars, isn't it a RMB game? And players will not be able to beat the level when they don't have a five-star, and they can play casually with a five-star. Hence the Rank System. The early ascending star system is a low-star liver, and a high-level card is obtained by stacking and synthesizing fragments through the level.
Because the low-star card liver to the top and low-level high-star cards are of the same strength, so that civilian players can also play the game. Fourth, the birth of the constellation or stacking card system because the card pool needs to lower the star card, then it will inevitably draw a large number of duplicate cards in the process of drawing cards, especially the merchant in order to make a higher profit (so that the body feels ** is not as terrifying as more than 1000 yuan) The mixed card pool is used, and even a large number of duplicate cards will appear. At this time, there are a lot of tricks, garbage houses, stacked cards, wells, dust, big guarantees, and washing entries.
The premise of the garbage house is a system that can only be used with a large number of garbage cards, and it is also accompanied by a mixed card pool. Stacked cards are mainly a system for giant krypton services, because there will be a large number of excess garbage cards in the process of giant krypton extraction, so the same card can only be stacked continuously through a small improvement to reduce the loss of giant krypton, and by the way increase profits. Well, a big guarantee gives non-chiefs a guarantee. Fifth, then why did miHoYo finally choose the stacking card system? miHoYo's strategy.
The biggest difference between the character-led miHoYo game and the general second game is that there are almost no waste characters (non-waste cards) in the later stage of the third game, when the miHoYo character becomes the core of the game design, the garbage house system and dust system are almost insulated from miHoYo's future games. So miHoYo gave up mixing pools in the general sense, but unfortunately, as a gacha game manufacturer, miHoYo was born with a magic root. Therefore, in Genshin Impact, miHoYo still adopts the double up mechanism of big and small up and ** human resentment. It has caused the resident five-star inferior, ** garbage pond problem.
Similarly, miHoYo's target user group is no longer the so-called next-generation group with no money and more to do, of course, as a top gacha game, it will still provide a lot of free playable content for this group. It is obvious that young people in first- and second-tier cities, who are the target users of miHoYo, do not have a lot of liver play time, so miHoYo has given up the low-star Kaco liver system. So the holy relic system was born, borrowing from the Onmyoji Imperial Soul system, giving up a large number of garbage farming strategies and turning them into a long-term strategy of online punching.
This is also miHoYo's core IP strategy, with characters and stories as the core, to attract more and longer retention and companionship. Sixth, the four major systems of characters, holy relics, and constellations of life are the core pillars of the current numerical design system of miHoYo games, in other words, before the birth of a system that can better replace this system, or before the strategic transformation of miHoYo (the core strategy of giving up roles by making profits by drawing ** and making profits by buyout), they will exist in every miHoYo game.
The normal design logic is that the character is the foundation, ** provides a large number of numerical increases, the holy relics are used as the basic numerical system and long-term growth to improve the demand, and the constellation of life and stacked cards are consumer discrimination. They correspond to four levels: small krypton, medium krypton, civilian, and giant krypton. By the way, in my personal opinion, if it is really a role strategy, it should be possible to let a four-star character with a 0-life character take a five-star specialization and compare a five-star character with a four-star ** gap, instead of a full soul. miHoYo's exploration of business is relatively conservative and does not go too far against the market trend.