What is shared today is:Brand operationInformation ".Brand operation The communication strategy of GOME's 30th anniversary activities
Content Producer:Gome Electric
Total information: 58 pages.
Featured Content**: Operational Resource Agency
The communication strategy of GOME's 30th anniversary activities. First of all,Interpreting the 30th Anniversary – Redefining What Retail Is?
The existing perception of users is hindering the premium increase of the Gome brandFor users, Gome has a deep understanding of the attributes of "electrical appliances" and is still an electrical retailer.
We want to transform from a single retailer to a multi-faceted solution provider.
In fact, Gome is developing faster and more ecologicallyIn the past 30 years, we need to present a Gome that is constantly making great strides, a Gome that is more ecologically integrated, and a Gome that has omni-channel development.
Establish a social business ecosystem where users are king, products are king, platforms are king, services are king, sharing is king, experience is king, and online and offline integration is integrated.
Product is king:Multi-format and multi-category products provide customers with all-round family system solutions.
The platform is king:Offline stores and the Internet ecosystem allow online and offline consumers to travel seamlessly.
New retail with online and offline integration:Offline retail, smart home manufacturing, smart phones, real estate, financial investment, and Internet are integrated.
Total information: 58 pages.
Featured Content**: Operational Resource Agency