If you also want to use a simple product, there is one overseassales volume, that completely learned from this brand. Without further ado, let's get straight to the point.
Product analysis
inkbox is an independent station specializing in selling tattoos, you heard it right, it's tattoos, but it isTattoo stickersI don't know if you ever played with it when you were a kid, sticking that kind of tattoo-like sticker on your hands and neck, and then pretending that you have a tattoo, boomand their family specializes in selling this.
Pain point analysis
In the 90s, what non-mainstream, killing Matt, big tattoos can be said to be all the rage, although tattoos are still very popular now, but many people will not tattoo that kind of long-term tattoos, more will choose thisDisposable, convenient, and varied, the most important thing is that there is no harm, and you can wash it off at any time if you don't want it.
Look at the data
Their monthly traffic is basically maintained at around 1m, and most of it comes fromDeveloped countries
50% of the traffic** comes from direct searches, descriptionBrand awareness is high
seoIt's also doing a good job, after all, 28% of the traffic comes from organic search, which means that the conversion rate is good.
Social media campaigns
Shocked, this matrix has done nothing to say,The fan base is huge。It can be seen how popular this thing is abroad.
The content on their account is actually very simple, that is, to show the tattoo and how to use it, each dynamicAmountThere are a lot of them, which shows that they are very careful to make accounts.
You can copy it
Selection
Needless to say, you should know that this cost can be hadHow smallIt is also convenient to transport, and once it is successful, it is a huge profit.
But this product is hereDesignYou also have to put some effort into it, otherwise you won't be able to stand out.
Derivatives
Although inkbox made a fortune by selling tattoos, looking at their family**, I found that they not only sell tattoo stickers but also buy themNail stripsThere are even special tattoo pens that allow you to experience the joy of being a tattoo artist.
It's not onlyExpandalso made their business territory derive from the nail industry.
Products continue to innovate
Inkbox's products are based on:PatentsThe ink formula, which can be maintained on ** for one to two weeks and is able to disappear naturally with the renewal of **, avoiding the risk and cost of permanent tattoos, hasStrong market competitiveness and differentiation advantages
The most important thing is that they will keep rolling outPersonalizationnew products, so that customers can always maintainFreshness
It is recommended not to copy
I think the web design of inkbox is still relatively simple, and tattoos belong to comparisonNon-mainstreamA category, first of all, should conform to his tonality in the design of **, wholeBells and whistlesA little I think would be better.
The product is really simple, but if you want to explode, you still have to watchBrand creativityHow much effort you save in the selection of products, then you have to return it in terms of creativity, after all, success is not so easy. Go for it!