In 2023, Tesla's Model Y sold 456,394 units in the domestic car consumer market.
This is a very exaggerated result, you must know that the Qin plus next door will have a total of 434,213 units in 2023 and a Song plus of 390,213 units. Unless you count what Song Pro, Song Max, and Song L may surpass others, but Tesla Model Y has neither new and old sales, nor any family sales statistics, it is a real 4560,000 units sold. This can't help but make the author start to think about a question, is it really a big gap between foreign car companies and domestic car companies?
Accumulation of first-mover advantage in the market
Tesla's first car product, the Roadster, was released in 2008, a two-door sports sports car. The Tesla Roadster is the world's first production electric roadster, produced by Tesla Motors in Silicon Valley, California.
In 2014, Tesla entered the domestic automobile consumer market, although it was imported into China, but it still brought a shocking performance to the domestic new energy vehicle market at that time, and delivered the Model S to the first batch of Chinese car owners on April 22 of the same year.
On April 19, 2016, Tesla's all-new Model X was unveiled in China. In 8 years, Tesla has ...... high-end, luxury, technology, and intelligenceLabels are ingrained.
So much so that when the 230,000 Tesla Model 3 appeared, the people's pockets couldn't be covered and poured into Musk's pockets.
Under such subtle influence, Tesla, as a world-renowned electric vehicle manufacturer, has a brand image deeply rooted in the hearts of the people. In addition, Elon Musk is a personality that likes to be in the limelight, and his flamboyant personality has also brought him a lot of popularity, and his personal charm and forward-looking perspective on the future have further enhanced the attractiveness of the brand.
Ten years ago, Shanghai vigorously introduced Tesla, gave the site, gave the policy, and also reduced the tax rate, driving the reorganization and upgrading of the new energy chain in Jiangsu, Zhejiang and Shanghai, and a series of supporting factories were settled in Jiangsu, Zhejiang and Shanghai. Shanghai has become China's new energy capital, and if domestic new energy can stabilize its foothold in Shanghai, it is basically half the battle.
In this context, Tesla's sales are also rising, especially after the landing of the Shanghai Gigafactory, which has realized the significant industrial advantage of Chinese manufacturing and sales to the world. Tesla also has more bargaining power, so the Tesla** sold in China is not the lowest in the world, but it is also the world's low price.
Here is a byCompiled by Gasgoo, a comparison list of Tesla Model Y countries around the world。4.40,000 US dollars is about 31 yuan60,000 yuan, the domestic price of Tesla Model Y is currently 25890,000-36390,000 yuan.
Iron also needs to be hard
The importance of the first-mover advantage is self-evident, and we also have similar car companies in China - BAIC New Energy, which once won the first seven years of domestic new energy sales, but now it is also a chicken feather. Behind this is a very key factor, its own product strength.
Tesla is indeed a precedent, super fast charging, FSD intelligent driving, canceling the dashboard, screen shifting ......You can say a lot of design frustration, but it can't be denied that it has promoted the transformation and upgrading of the entire industry. It also has excellent product strength, so that users can pay a high learning cost to adapt to Tesla's habits.
Take the rear-wheel drive version of the Model Y, for example, 25890,000 **, you can get a rear-drive SUV with a range of 554km, horsepower of 299 horsepower, and a wheelbase of 2890mm, which is also a relatively excellent result in today's automobile consumer market.
The pure electric M5 entry model is the benchmark Model Y, ** is 25980,000, the endurance is 602km, the horsepower is 272 horsepower, the wheelbase is 2880mm, the horsepower is slightly inferior, the battery life is longer, and the Hongmeng system is blessed, but it just can't beat.
What's the problem? Brand? Smart driving? In fact, the core of the problem lies in technical strength. Tesla was founded in 2003 and has been manufacturing cars for 16 years (based on the launch of the first Roadster in 2008), marking the third year of the birth of the Wenjie brand.
Therefore, it is ...... in chassis tuning, three-electric system calibration, and yield controlThere are still noticeable differences.
Market positioning is also a key factor in the hot sales of Tesla Model Y, mid-size SUV, large size, beautiful appearance, spacious space, excellent handling, the only problem is that there are no sunshades, but fortunately, Tesla's modification culture prevails, and you can buy electric manual sunshades at will, which can easily solve this problem.
Once the label of technical strength is on Tesla's body, as long as consumers with an in-depth understanding will be full of praise for Tesla, especially its endurance performance, which is also significantly stronger than many models on the market. In particular, the setting of kinetic energy is indeed a problem that consumers and manufacturers have to ponder repeatedly, otherwise there will be no multi-gear adjustable setting of power, and there are dozens or hundreds of collocations, not to mention that the author often contacts the ** people of the model, even the engineers of car companies cannot try out the differences between these modes and combinations in one day.
First-mover advantage + derivation of product power
On this basis, the market sales are up, the opponents of the same level are not enough, the market competitiveness is strong, and the market performance is flexibly adjusted, and the bargaining power is mastered. After all, the market has such a large number of shares, coupled with the increasing recognition on the road, and the recognition of consumers is also invisibly further consolidated with the previous rough understanding, forming a perfect closed loop. "Good sales + good products + good market reputation = explosive models".
In addition, Tesla's innovative marketing model is also worth learning. The direct sales model based on online sales simplifies the car purchase process, reduces intermediate links, reduces the price and improves the convenience of consumer purchase, how much is sold**, rights, **transparent, no bargaining, no discounts, who doesn't love it for consumers? It is the issue of price reduction and rights protection, it depends on your personal understanding, after all, buy early and enjoy early, and buy late There is a discount, but it has been circulated for many years.
Related supporting facilities and coping strategies are also coming one after another, the charging network is constantly improving, and Tesla is in many places.
First- and second-tier supermarkets and shopping malls have exclusive charging stations, and other models are not available in the early stage and will only be opened later. Although some units rejected Tesla, the huge and potential of the civilian market is immeasurable, and no one knows whether they will become the next Tesla owner.
Conclusion:
Only by knowing oneself and knowing one's opponent can one not be defeated. The explosion of Tesla Model Y is not only a one-sided gap in sales, but also many things that our independent car companies need to learn, such as the direct sales model, innovative design, technology investment, and optimization of service after-sales ......
There will be more and more collisions between independent car companies and foreign car companies, and Tesla, the "catfish", will win it sooner or later!