High dimensionality.
After the phenomenal "out of the circle", the story of "Village BA" and Village Super continues.
In the "No. 1 Document" for 2024 released a few days ago, it is mentioned that farmers should be insisted on playing the leading role and promote the healthy development of mass cultural and sports activities such as "village BA", village super, and village evening. It is worth noting that after it was clearly pointed out in 2023 that "it is necessary to support villages to run mass cultural activities", this is the first time that "Document No. 1" mentions "village BA", village super, and village evening.
Why is the village brand so burning? There is an answer hidden in the naming: first, without exception, they focus on an original, native, self-directed and self-acting, everyone can "play", everyone is a "people's star", "Document No. 1" emphasizes "insisting on farmers singing the leading role", the intention is also this; Secondly, the "small stage" also has a "big vision", the village super field kicks out the "world wave", and the village evening stage "hides the talent ceiling", you can always believe that there are surprises from the folk. With the revival of cultural and sports activities, the comparative advantages of the countryside are being seen by more and more people.
Document No. 1 proposes to promote the comprehensive revitalization of the countryside as the general starting point of the "three rural" work in the new era and new journey, in which the word "comprehensive" has a deep connotation. The "harmony" in "painting a new picture of livable, workable and beautiful villages" is re-emphasized at the level of spiritual civilization - to realize the comprehensive improvement of the countryside from the outside to the inside, both physical and spiritual, and cultural revitalization is not only a value pursuit, but also a deep force. The blooming of the village and the village is a vivid note: not only "adding drama", but also "setting up the stage". Do a good job in the "second half of the article" according to local conditions, and the wind of "village number" can blow to more countryside and fields.
Where will the "village brand" go after it becomes popular? "Village Super +" and "Omura Evening" have found a "way" from "fun". In Rongjiang, Guizhou, "village super" + gig market activates the "spring water" of employment, and "village super" + rural anchors turn "life" into "business"; In the suburbs of Shanghai, the "Big Village Evening", which integrates the Spring Festival fair, the characteristic village evening art show, and the cultural tourism experience, directly fills the flavor of the New Year, the village and the intangible cultural heritage; In Shaxi Town, Zhongshan, the village's "Champion Cow" has become an image ambassador, attracting many tourists to check in, empowering the local basketball culture and clothing industry ......In the process of reshaping local culture, activating good governance at the grassroots level, and promoting multi-dimensional integration, the continuous upgrading of the village and the village evening interprets people's pursuit of beauty and happiness, and also shows a vibrant and steaming China.
At the beginning of the new year, cultural tourism will open a "volume"; The Year of the Dragon is approaching, add another fire. On February 3, as one of the key projects of the Spring Festival theme of "Happy New Year" sponsored by the Ministry of Culture and Tourism, the village evening was officially opened. On February 6th, in Fogang, Qingyuan, the "Township Banquet that knows you best" will also be "served on the table", and the Lion King Competition, Hakka Mountain Song Ring Competition and other good performances continue. They are not only lively offline, but also active in front of the cloud screen, so the importance of IP is self-evident. When related topics frequently appear and young people continue to be "circled fans", some people find their "neighborhood", and some people find "poetry and distance", and the "spillover effect" of traffic is not difficult to imagine.
There are thousands of villages in the land of China, and the culture of "rural China" is diverse. "Village BA" and other practices from the grassroots have been written into the "No. 1 document", which not only represents the official recognition, but also places an expectation: "rustic" has power, "popularity" is vibrant, and "hot" shows confidence, forming a "powerful and effective" "cultural magnetic field".