In this year's first key project in Hongkou District, Shanghai Yucheng Mikai Sporting Goods signed a contract with Hongkou, which means that its brand "MECAP" has officially settled in Hongkou, and the landing of the mid-to-high-end outdoor sports track has further optimized and enriched the industrial layout of Hongkou.
Shanghai Yucheng Mikai Sporting Goods*** is the first chain service company of the Italian brand MECAP acquired by Goodbaby Group. Founded in 1970 and from Italy, MECAP is a multi-scene and multi-functional high-end sports fashion brand for children aged 5-12.
When it comes to MECAP, it is necessary to mention the "Italian Sports Little Three Heroes", which was founded in the 70s of the last century in Rome, Italy, at that time, it was as famous as Diadora and Kappa, and was called the "Italian Sports Little Three Heroes". As a multi-scene and multi-functional high-end sports fashion brand for children aged 5-12, the brand uses high-tech fabrics and functional cool design, with its own cool genes, leading the new generation of children's technological sports.
The slogan of MECAP is:"Libera Tutti unleashes her nature and makes a difference in the world. "The brand is committed to creating a new outdoor, niche and fashion trend culture with interesting black technology design and functional details, covering sportswear, outdoor skateboarding and other products, bringing children a higher-level sports experience, so that children can be the most fashionable in sports, and the most athletic children in the cool wind.
After the acquisition of the MECAP brand by Goodbaby Group, it is committed to reshaping China's new generation of sports culture. "Childhood and adolescence are the most critical stages of physical and mental development throughout the life cycle of an individual, and muscle strength is increasingly valued as an important dimension reflecting the health level of an individual. "The relevant person in charge of Yucheng Mikai said that as an innovative enterprise, the company pays more attention to the all-round development of teenagers and children.
The increasingly prominent location advantages and international influence of the North Bund are in line with the tonality of the MECAP brand, and have also attracted enterprises to settle in Hongkou. It is understood that in the process of landing, Hongkou implements a commissioner system and whole-process services to speed up the project and escort the landing of Yucheng Mikai. At the same time, in order to further enhance the confidence of enterprises in landing, according to the actual development of enterprises, investment promotion service personnel formulate "one-to-one" exclusive industrial policies and service measures for enterprises through various forms, so that enterprises can truly feel the warm service of Hongkou partners.
At present, MECAP is actively integrating resources and making every effort to build a community platform, and has reached long-term cooperation with many sports institutions such as MorePRK skateboarding training and Ivan fencing, linking more community families, so that they can inject new meaning and self-expression into this era with the help of sports and culture, and create a new community brand.
Reporter: Lu Xuejiao**: Editor: Lu Xuejiao
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