Returning, the countryside will not return? Everyone has a "pastoral" in their heart, it does not have to be in the countryside, but it must be a place that makes you feel at ease.
"Tian" is the "experimental field" for my reading and growth, and there are currently two categories: reading notes and awakening journey;
"Garden" is my newly opened "Planning Garden", which plans to share the experience and experience of planning and continuing to learn, and at the same time undertake all kinds of planning business.
Now that we are reinvigorating our planning, it is necessary to explain or redefine itWhat is curation？"Essentially, planning is the choice of ideas and methods that break through the sky and guide trends. It originates from the mastermind's worldview, but ultimately comes down to the party that made the goal achievable. Planning is a combination of knowledge and action. ”
The book "Project Planning" defines planning as "a combination of a way of thinking and a plan of action for the expected goal, using various wisdom and methods to seek the smooth realization of the goal." "Curation is a blend of the art of thinking and the spirit of science. To put it bluntly, planning is to come up with ideas, find solutions, and formulate implementation plans for a business goal.
The above note highlights the central role of thinking in the planning process. Since awakening from the experience, I have also personally realized the important changes that the expansion of thinking and the improvement of cognition bring about in the development of life. The following is a brief introduction to the preliminary concept of Qiao Wenda's "Planning Park" with planning ideas.
oneMarket Analysis: Who will be my clientIt is preliminarily divided into two types of target markets: various organizations and individuals with planning needs (Party A), and enterprise teams or individuals (including B-end and C-end users) who need planning support
At present, it is not clear what kind of people they are, in order to save the cost of market research, you can start from the product side to test the potential market customer group, through the trial operation of the self-leading content products and planning service matrix, combined with market feedback, comprehensively analyze the user groups adapted to the product, and then clarify their own market segment positioning. What is clear is that they want to solve the development bottlenecks, dilemmas and other problems of the group to which they belong; Or want to do something worthwhile in a cost-effective and efficient way; Or maybe you just want to find and carve out a "idyllic" ...... in your lifeIn any case, they are on the same road as we are, diligently seeking to achieve themselves.
II. II. IIProduct strategy: what value to provide to customersIn a nutshell:Systems Thinking, Creative Thinking, Strategic Planning, Value Creation
The core and essence of planning services is planning thinking and professional ability. Integrating creative thinking, intuitive thinking, image thinking, imagination and association, and comprehensively using professional quality, market insight, planning experience and theory, we provide scientific decision-making and action plans for the success of the project. In this process, strategy is the premise, and planning is the key.
Strategy is the result of the way of thinking and the source of the plan; Planning is the guiding process of the action plan and the practice of strategy implementation. Strategy addresses the question of what to do, when, who to do, and how to do it in order to achieve the goal. Strategic thinking is the process of thinking about building the most optimal solution to the goal and problem.
Planning Garden - Planning ServicesThe following is the scope of my planning services, but it is not the final product positioning, and a complete product system needs to be tested and tested before it can be determined. (In the process, it will be streamlined and optimized, and specific product introductions will be released).
Copywriting planning: all kinds of graphic copywriting, news advertising copywriting, self-leading tweets, hosting scripts, program scripts and other brand planning: all kinds of brand consulting, operation planning, marketing planning, promotion plans.
Enterprise Publicity Planning: Corporate Brand Product Introduction, Corporate Culture, Internal Magazine, Research Report Script Planning: All kinds of audio scripts, performing arts scripts, micro-film short scripts.
Event planning: all kinds of marketing activities planning and cultural construction: government and enterprise environment, commercial space, exhibition planning.
Project planning: cultural industry project planning, self-operation planning, and individual (development and growth) project planning.
Experimental field - content productsPlanning requires profound humanistic heritage and knowledge precipitation, which is a fertile soil for creativity to be generated. Therefore, reading, thinking, writing, in the process of continuous learning, fully absorb all kinds of knowledge, in order to update their knowledge structure and thinking mode at any time.
The harvest and perception in the process of learning will be carried out through the content operation of the self-leading platform, on the one hand, the accumulation of readers and users, and the precipitation of personal IP influence; On the other hand, it serves as a drainage channel and value-added content for planning services. Planning column: dialogue with potential users, dialogue with professionals (planning case interpretation, planning outline template, party **...).
Reading Notes: Dialogue with BooksAwakening Journey: Dialogue with Self and the World.
I want to help users in need to resolve some personal (development and growth) problems and dilemmas through reading, awakening, and my own experience and experience: turning the "pastoral" of life into a project, through thinking transformation and cognitive reconstruction, and using project-based planning methods and solutions to create and obtain some inspiration, breakthroughs and growth with users. (I don't want to label it as healing, stress reduction, counseling, or other popular labels, it's an increasingly pure effort to find and become your true self, and you are welcome to experience the awakening journey with me.) ）
What are my strengths and weaknessesReading and writing have been my long-standing hobbies, and I am fortunate to be able to transform my life into coherent and inspiring stories, sowing some flowers and trees, so that passers-by can pull weeds in the sun.
Planning is my undergraduate major, and it is also the old profession that I have been working in since I started in the industry, and I will start cultivating this once somewhat deserted garden again. From now on, I want to cultivate my life as a farm. These two sections are the main "pastoral" to build the personal brand (IP) of "Qiao Wenda", but it is not excluded that some other seeds may be planted in them in the future. If you want to fully develop your own potential, you should start from a "one-person enterprise" and shape and develop yourself as a complex of individuals, brands and enterprises, so that "Qiaowenda+" can be inclusive and create more possibilities.
I only have my own mind and thinking, everything else is outside my body, what is in my mind and thinking, "Qiao Wenda" will tell you. There is also a free and self-disciplined body, which can help customers move bricks part-time, or accompany fitness and mindfulness training. There are also some planning and design comrades-in-arms, and special service teams can be formed if necessary.
ThreeMarketing & Channel Strategy: How to Connect with CustomersThis is a big problem, and it is also the section that I am lacking the most at the moment (all my own resources and the cost of what I can put into it are limited). Starting from "0", a more prudent and suitable approach to minimize the cost, the initial stage is based on the content and user operation of the self-leading matrix, and the following possible channels or methods will be considered in the follow-up:
Other partners of online social e-commerce platforms may launch several free (drainage) planning services for individual users in the early stage, such as brand naming, print or advertising copy. (This article is an outline of planning ideas, and the specific and complete implementation plan will be released later, so stay tuned).
In the process of practice, strengthen the marketing of their own advantages, personal selling points and planning service characteristics, this aspect will be presented through the content products of the planning column in the future.
My planning principlesGuided by customer and market demand, systematic analysis and insight are indispensable for planning preparations, sharpening knives and not cutting wood, the strategy is greater than tactics, the essence of strategy lies in the trade-off, do not use tactical diligence to make up for strategic omissions, location, people, not innate, need to find and create people do not deceive themselves, do not self-paralyzed, do not move themselves In fact, there is no optimal plan for planning, and different planners have different thinking concepts, so as to form different planning styles and programs. Any planning can only achieve a more satisfactory plan, to achieve the set goals and achieve win-win results for all parties is a good plan. Planning processConsultation stage: customer demand description, clear service items, time and cost budget agreement stage: "project contract (agreement)", prepayment according to the contract research stage: project field research, questionnaire research, data and material collection and implementation stage: planning outline (initial communication draft: determine the content, style, direction, etc.), complete plan (modification and approval), delivery and settlement
The rise of "one-person enterprise" is undoubtedly forced by social reality, but the awakening of the individual spirit is its internal driving force, and the two complement each other. It is not that individuals can no longer trust the organization and the hierarchical structure, but in the context of traditional collectivism, the individual spirit of our society has always been in a suppressed state, and in this era of transformation and change, it is difficult to condense and solidify the beliefs and ideologies of the individuals who are gradually awakened by the traditional organizational form.
Both individuals and societies need to reconstruct themselves and seek complementarity, and they are also calling for diversity and ...... possibilitiesFound in constant exploration:New possibilities for independence and possible directions for freedom. It's tough, but it's worth it.
No matter how far Qiao Wenda's "Planning Garden" will go and go to the first, I will yearn for it. Because the successful implementation of a plan, all the factors required to achieve the goal are always greater than all the costs that the planner can pay. Because the most important thing – the journey of continuous learning and self-exploration, striving to grow and creating value – is to experience life to the fullest. (My friend said that this was the chicken soup I wrote for myself, and yes, I do need some chicken soup, maybe it would be better to have some "chicken blood".) 
In short, but do good deeds, don't ask about the future.
Welcome to visit (consultation and understanding can pay attention to *** Qiaowenda).
Curated