Continuously enhance the country s cultural soft power

Mondo Culture Updated on 2024-02-20

Only by doing a good job of "China affairs" and telling the "Chinese story" can we create a good external environment for promoting and expanding Chinese-style modernization

To change the situation of "being justified but not being able to say" and "saying things cannot be spread", and to avoid using Western theories to tailor China's reality, we must base ourselves on the great historical practice and contemporary practice of the Chinese nation, summarize China's experience with Chinese principles, and tell Chinese stories well with Chinese words

The story of building a new home on the Gobi Desert is so touching. "The TV series "Mountains and Seas", which focuses on poverty alleviation, has been broadcast in more than 50 countries and regions, deeply touching overseas audiences. In recent years, domestic film and television dramas have performed well overseas. "The World" was favored by overseas companies as early as the filming stage, "The Three-Body Problem" achieved a breakthrough of "zero" in the overseas dissemination of domestic science fiction dramas, and "Thirty Thousand Miles ......of Chang'an", which shows the excellent traditional Chinese culture, has attracted attention overseasDomestic film and television dramas "go to sea", allowing overseas audiences to appreciate the unique charm of Chinese civilization and more intuitively understand "developing China", "open China" and "China contributing to human civilization".

The development of a major country is not only the development of hard power, but also the promotion of soft power. **The general secretary made important instructions on the propaganda, ideological and cultural work, and put forward the requirements of "seven efforts", one of which is to "focus on strengthening the capacity of international communication and promoting exchanges and mutual learning among civilizations". As China moves closer to the world stage, enhancing the power of international discourse and enhancing the country's cultural soft power have become "compulsory courses" that China needs to learn well. To adhere to the guidance of first-class cultural thought and constantly create a new situation in propaganda, ideological and cultural work, we must deeply realize that the construction of Chinese discourse and Chinese narrative system embodies our party's strategic plan to improve the soft power of national culture and occupy the commanding heights of international morality, and it is necessary to continuously enhance the soft power of national culture and the influence of Chinese culture, and better show a credible, lovely and respectable image of China.

International discourse is an important part of a country's cultural soft power. Since the 18th National Congress of the Communist Party of China, the general secretary of the Communist Party of China has put forward the important task of enhancing China's international discourse power and placed it in a prominent position, reflecting a broad world vision and superb strategic thinking. He pointed out that "to improve the soft power of national culture, we must strive to improve the international discourse power", emphasized "promoting the construction of international communication capacity, telling Chinese stories well, spreading Chinese voices, and showing the world a real, three-dimensional and comprehensive China", and required "adhering to the position of Chinese culture, refining and displaying the spiritual identity and cultural essence of Chinese civilization, and accelerating the construction of Chinese discourse and Chinese narrative system......".A series of important expositions by the general secretary are not only ideological concepts but also working methods, pointing out the key points and focus points of enhancing the country's cultural soft power. To thoroughly study and implement the best cultural thought, we must accelerate the construction of Chinese discourse and Chinese narrative system, strengthen the construction of international communication capacity, and strive to form an international discourse power that matches China's comprehensive national strength and international status.

In today's China, there is no shortage of wonderful stories, and what is needed is wonderful telling. The multilingual version of "*On Governance" has aroused enthusiastic responses overseas; A series of home diplomatic events, such as the Forum on China-Africa Cooperation, the Shanghai International Import Expo, and the Conference on Dialogue of Asian Civilizations, tell China's story and introduce China's experience to the world. Brand activities such as "Perception of China", "Happy New Year" and "Spring in the Four Seas" have set off a ......boom in Chinese culture overseasA China that is eternal and ever-changing with each passing day is more vividly displayed in front of the world. However, it should also be noted that in international communication, there is still a "deficit" in and out of information flow, a "contrast" between China's true image and the subjective impression of the West, and a "gap" between soft power and hard power. Only by continuing to work hard to strengthen the capacity building of international communication, not only do "China affairs" well, but also tell the "Chinese story" well, can we create a good external environment for promoting and expanding Chinese-style modernization and make positive contributions to promoting the building of a community with a shared future for mankind.

Looking at it at a deeper level, Chinese discourse and Chinese narrative system are the theoretical expression and theoretical improvement of Chinese stories and Chinese experiences. In order to change the situation of "reason cannot be said" and "what is said cannot be spread", and avoid using Western theories to tailor China's reality, we must base ourselves on the great historical practice and contemporary practice of the Chinese nation, summarize China's experience with Chinese principles, and tell China's story well with Chinese words. Behind the words is the thought, the "Tao". To continuously enhance the influence of Chinese culture, it is necessary to take the initiative to promote the thought of socialism with Chinese characteristics in the new era, explain clearly why the Communist Party of China is "capable", why Marxism "works", and why socialism with Chinese characteristics is "good", so that the world can better understand China. At the same time, it is also necessary to innovate the way of foreign discourse and expression, study the habits and characteristics of different foreign audiences, adopt concepts, categories and expressions that integrate China and foreign countries, combine what we want to talk with what foreign audiences want to hear, combine "feelings" with "reasoning", and combine "speaking by ourselves" with "speaking by others", so as to enhance the international community's understanding and recognition of China's values, development path and policy propositions at a deep level.

In the early summer of 1936, American journalist Edgar ** broke through the blockade and ventured into the Shaanxi-Gansu-Ningbo border area to cover news. As soon as the publication of "Red Star Shining over China," which he wrote on this basis, it immediately caused a sensation, and the story of China's Red Revolution went to the world. Today's China is carrying out epic and magnificent practices and creating one legend after another. The general secretary profoundly pointed out: "Our country's development achievements are so great, the momentum of development is so good, and our country has done so many good things in the world, which is the biggest capital to do a good job in international guidance." "On the new journey, we will be able to tell China's story more and more excitingly, and make China's voice louder and louder.

People** 2024-02-20 05 Edition).

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