The box office of the Spring Festival in the Year of the Dragon hit a new high, but film and television practitioners are worried about losing their jobs.
Just when we were celebrating the Spring Festival, OpenAI did another big thing, they released the text generation ** large model Sora.
A paragraph released by Sora**, 60 seconds long, there are Tokyo street scenes, there are close-ups of characters, one shot to the end, if you don't look carefully, you can't really find that it was done by AI, compared to Will Smith's ai** eating pasta 10 months ago, Sora's work brought more shock, so that many film and television practitioners began to tremble and doubt: If Sora is applied on a large scale, can our jobs still be saved? Especially for short-** practitioners, the threshold for short** production is low, so must it not be hit by dimensionality reduction?
Screenshot of the ** generated by the SORA.
How big will the impact of SORA be in the future? I'm not a tech expert, but I can give you some answers from a business perspective.
First of all, who has the pricing power of the goods? It's not the buyer, it's not the seller, it's the supply and demand, the degree of scarcity.
If Moutai invests twice as much on the market next year, then its ** will definitely collapse, and if the Hermes limited edition is let go, it will still be worthless.
The same goes for content production, if Sora is applied on a large scale, then the production will definitely decline, and the income of practitioners will also decline.
But this is only one part of the content production, how is the ** of sora generated? Actually, it's by words.
The key is the text with a sense of picture and detail, which can also be called a script.
So sora is just a production tool, just like Hollywood has brought movies into the era of industrialization, and the special effects are very cool, which is the industrialization of the production level. And once the script is also industrialized, the routine of genre films is applied on a large scale, a story is told ten times, and the scarcity disappears, and you watch "Mission Impossible", "Fast and Furious", and "Transformers" hit the street more and more, and the audience didn't buy it very much.
Therefore, a work of art that requires a lot of creativity and connotation, such as a movie, will not be replaced by Sora, unless one day it really has human consciousness and creative ability.
The same goes for short**, sora will make excellent shooting and post-production no longer scarce, but it also can't solve the problem of creativity and connotation. For example, when we are doing each short **, what we pay attention to is not which space Sister Ting sits in and what her hairstyle is, but the selection of the content of this story, whether there is core insight, and whether it benefits users. We can refer to ChatGPT, after its appearance, more and more news information began to be generated by AI, such as the dynamics of the capital market, and almost all of them were sent out by AI at the first time. But users need more than just a quick report, but further analysis and even a solution. It's not about how fast you learn, it's about how deep you know. In this regard, experts and big Vs with insight will not be replaced for a while.
So if a creator only cares about chasing hot spots, fighting to get out of the circle quickly, and even does not hesitate to plagiarize and wash the manuscript, then you will definitely not be able to catch up with AI. But if you're focused on a field that consistently delivers in-depth content and insights, with a distinct personality tag, SORA is a great way to do that, because we can spend time thinking about how to output more valuable content.
Sister Ting is bold, the future short-term market will show two major trends, one is that there will be more big V in the vertical field, they have a professional background, and use professionalism to defeat trafficism; The other is that the traditional ** will take more hot traffic, they have first-hand authoritative information, and then hand over the information to sora, then it will win not too cool.
What impact do you think Sora will have? Let's talk in the comments section.
Author |Wu Ting.
References: 1] The box office of the 2024 Spring Festival stalls will hit a new high in film history. CNR. 2024
2] How "terrible" is the sora of the whole networkTiger sniff. 2024
3] The effect is explosive! OpenAI's first generation model was released, with smooth HD in 1 minute. Venture State. 2024