In the past two years, residents' deposits have been at a high level, and the growth rate of consumer goods such as beauty, makeup, and luxury goods has slowed down.
However, a class of imported "little blue pumps" Palloway has quickly become popular in the consumer market with the concept of slowing down aging and boosting energy. Although its threshold has been floating around 1,000 yuan for a long time, which is dozens of times that of conventional nutritional supplements, it has repeatedly won the first place in the list of Jingdong's imported nutritional single products. In the three years since it entered the domestic market, the search index of its official website has surged, and its inventory has repeatedly been urgent, becoming another "phenomenal" single product after Moutai and Archaeopteryx.
According to the user portraits of mainstream channels such as JD.com, the main consumer behind this kind of anti-aging supplement is precisely the middle-aged group who "downgrade" consumption and dare not spend money in the eyes of the public. Where does the popularity of the thousand-yuan imported "little blue pump" come from?
When I traveled in Japan before, I saw a long queue of offline stores, but I didn't expect that online channels would be opened up so quickly in China." During the New Year's Festival, Mr. Li, who had stocked up on a whole year's supply, said: "Paloway has always been very well-known in Hong Kong, Japan and other places, but it is still relatively low-key in China. ”
According to investigation, this kind of popular "little blue pump" Palloway is actually a mitochondrial anti-aging supplement launched by the century-old original pharmaceutical company Miyoshino relying on Harvard anti-aging research.
2013, Harvard PThe research team of G Biology carried out mouse experiments, and under the continuous intervention of the main component of "Pyloway", many physiological indicators of aging such as mitochondrial mass of the subjects were reversed, and the average healthy survival time was extended.
This research targeting mitochondria is the golden key to unlocking the delay of aging, which is equivalent to installing a time decelerator on the body," said the head of the Harvard experimental team.
You must know that in the past 100 years, mitochondria have been known as the "engine" of cell energy conduction, and the aging of this "engine" has always been considered to be one of the main causes of various functional disorders of the aging body. Improving the quality and quantity of mitochondria and enhancing the energy source of "Pylovec" undoubtedly opens up the channel to activate the long-term repair ability of cells, making it possible to delay the rate of mitochondrial and metabolic aging and reduce the level of inflammatory aging in the body.
What shocked the academic community even more was that "this mechanism can also play a similar role in the human body". In international journals such as Science and Cell, hundreds of related studies have included this kind of mitochondrial slow-down intervention technology, and have given high recognition to its potential to regain youthful vitality and slow down the aging clock.
Backed by the R&D strength of a century-old brand, coupled with the endorsement of cutting-edge scientific research data, "Little Blue Pump" Palloway quickly became popular among the wealthy elite groups of the United States and Japan. Even Tesla founder Elon Musk's mother, Meyer, has personally called for this kind of mitochondrial slowing down results.
During the interview, the 73-year-old Meyer, wearing a T-shirt with the "I love mitochondria" pattern, told the camera that "a small amount of money for time is not a loss." With two master's degrees in nutrition, she never trusted this kind of so-called oral gain products before, but after experiencing it, the improvement of energy and exercise status made her have to admit that she was "too wrong" before.
The journal "Time" also did not hesitate to speak highly of mitochondrial arrest research: "This is another major discovery to help human health age."
However, due to technical limitations, Palloway has not yet entered the stage of large-scale mass production in the early stage of entering the domestic market, so only the wealth elite circles such as real estate and financial circles in China know about it on a small scale.
With the participation of more and more domestic biotechnology companies, the results of Palloway have gradually entered the mass consumer market through channels such as JD.com. According to the data of users in the background of the market, at present, more than 90% of the main contribution of the "Palovy" market comes from Beijing, Shanghai, Guangzhou and Shenzhen.
Middle-class groups in cities 1 and 2.
According to the data of the 2022 High-net-worth Values and Lifestyle Research Report, in recent years, the growth rate of purchasing power of high-net-worth groups has slowed down, and unnecessary consumer goods such as luxury goods, makeup, and beauty have also been affected, but "health demand" and healthy consumption have shown a significant upward trend. Health and wellness have even surpassed career development and become the primary concern of high-net-worth individuals.
Mr. Zeng, a financial practitioner in Shanghai, said that in the past few years, the pressure of working life has increased, and after the age of 35, he feels that his physical condition has shown a cliff-like decline, which is also an important reason for him to actively approach this kind of technology. ”
In this context, it is reasonable that "Palovy", which accurately pokes the physical health needs of middle-class groups, can quickly get out of the circle in China.
According to the survey data of ZMR and other institutions, with the popularization of the concept of "health is the most important", the results of "slowing down and retiring" represented by "Palloway" will create a market blue ocean of 100 billion yuan in the near future.
Once the middle class begins to be willing to "pay" for themselves, it is not surprising that this wave of jaw-dropping market heat is all over.