Unknowingly, the Glory of Kings is 8 years old, and from the data point of view, the Glory of Kings is still the most popular mobile game in China, with more than 100 million daily active users at the peak, which is unimaginable for other mobile games. Why the Glory of Kings can still be popular with the public after so many years, in fact, this is absolutely inseparable from the official efforts of the King over the years.
It is not difficult for us to find that there are few friends around us who will not play the glory of the king, the reason why the basic users of the glory of the king is so huge, I have to admire Tencent's publicity ability, but now the king has gone for 8 years, if you rely on good publicity alone, you will never be able to keep people, there are countless examples, so the players who can stay so far must be attracted by its unique charm.
The king official has really put a lot of effort into retaining players, especially in the game environment. Since 19 years, the official post said that it will continue to collect players' suggestions and opinions on the game, and make changes to the game according to the wishes of players. As soon as this post was released, it attracted a strong response from players, and players also expressed their opinions on the glory of kings.
Later, in order to listen to the voices of players more comprehensively, the king official not only launched a player co-creation activity in the game, but even launched an app designed specifically for players to participate in the game. The co-creation content includes but is not limited to the model of the hero or **, the details of the special effects, the change of the hero's skills, the game bugs, etc., and Guan Fan will also filter out the opinions that players have reacted to the most for modification.
Now the player co-creation planning has gone through 4 years, in the past 4 years, the official launch of a lot of co-created content, the authority is getting bigger and bigger, and even this year will launch a game based on the king's IP "Dawn of the Stars", and the background story of the characters of this game and the story of the ** parallel universe will be written by players and the planner, so that players can participate in the production of the game.
At present, this official decision is very correct. Many players are more willing to stay in the game after participating in the co-creation or even being adopted and winning awards, and they are proud of the fact that they have participated in the creation of the game. Other players are also more willing to stay in the king because of the outstanding design and wonderful story, and because it is the content created by the players themselves, it is relatively easier to get involved.
Personal opinion: 4 years of player co-creation has greatly changed the current game environment of the king, not only the workmanship of the characters and ** is more exquisite, but also more perfect in terms of skills, and the content of the changes is also more in line with the settings in the hearts of players. And players will also be proud of having participated in the production of the game, and some players will even have a certain sense of belonging to the game