Original title: Horse-faced skirt into the top stream! I am glad to see that the charm of the national style is pouring young people
During the Spring Festival of the Year of the Dragon, there was a hot spot that no one expected to quietly become the top stream in social networking. It's a horse-faced skirt. According to reports, as one of the production and sales bases of Hanfu in China, Cao County, Shandong Province, has exceeded 300 million yuan in sales of New Year's clothes for the Year of the Dragon, which is dominated by horse-faced skirts. Big data from multiple e-commerce platforms show that since January this year, the search volume of Hanfu has skyrocketed, among which the horse-faced skirt has become the most popular single item in the Hanfu category, and the sales of many hot-selling items have exceeded one million yuan.
Why a horse-faced skirt? Everyone who wears a horse dress will give their own reasons. So, the answer to this question will probably be as rich as the pattern of a horse-faced skirt. Excluding emotional factors such as like, popularity, and freshness, from a calm point of view, the popularity of the horse-faced skirt is mainly based on its good-looking and wearable, reasonable, and obvious national style characteristics. Thanks to the vigorous popularization of traditional culture in recent years, even people who don't know much about history know that the horse-faced skirt is the most typical style of women's clothing in the Ming and Qing dynasties.
That is to say, in our land, for thousands of years, how many sisters who are just Shaohua have happily put on their own horse-faced skirts and self-portraits, sighing "like flowers, like water"; And how many unknown weavers, embroiderers, tailors and craftsmen have continuously improved and enriched this skirt with their skillful hands, making it have a heavy historical accumulation and become one of the typical representatives of Hanfu. Eventually, it all came together to make the horse-faced skirt shine in our time.
The horse-faced skirt is out of the circle, reflecting the popularity of "new Chinese" clothing. In recent years, the new Chinese hanfu has become more and more popular among consumers, and young people wearing hanfu are often seen in parks, subways, and streets. is not only a single item of horse face skirt, Cao County's Hanfu sales in the past year exceeded 7 billion yuan. On the e-commerce platform, the number of stores specializing in the production and sale of Hanfu has grown rapidly, and there are countless supporting hairpin ring jewelry stores. In addition, there are a large number of bloggers on social platforms large and small who specialize in explaining Hanfu knowledge and teaching traditional makeup techniques, including a large number of Hanfu lovers, as well as many people majoring in history or archaeology. In short, Hanfu's original niche hobby is gradually breaking the circle and being known and loved by a wider audience. Whether it is the new Chinese style or the national style, in fact, it is all about reviewing the old and learning the new, inviting things that once only existed in museums and professional institutions, and combining them with the needs of modern people, so that the clothes that the ancestors once wore can find new vitality. What's even more gratifying is that although it is called Hanfu, people do not stick to these two words, but embrace all rivers, and wear whatever looks good, reflecting the cultural self-confidence of ancient and modern integration and inclusiveness.
The popularity of new Chinese clothing, represented by horse-faced skirts, has also contributed to boosting consumption and stimulating the economy. According to the seller, a horse-faced skirt is basically 45 meters of 5 pairs of pleats, 6 meters of 7 pairs of pleats, the amount of fabric often starts at 3 meters, and it has to be heavy brocade, and the width of the door is 22 meters wide. The production of such heavy-duty clothing will undoubtedly help the development of raw material production, textile processing and other industries. For example, the "jacquard fabric" used in the production of horse-faced skirts has become a fragrant bait, which has ushered in new opportunities for a traditional textile town in Jiaxing, Zhejiang. What's more, if you really want to wear a Hanfu from the inside out, the required clothing and people will increase exponentially; After putting on Hanfu, styling, taking pictures, and retouching photos are another series of work ......There is no reason why the industrial chain rewarded by the ancestors should not be stable and good. (Reporter Zhang Li).
*: Beijing client.