There is a golden sentence in it, to fry the faucet and pay attention to the rhythm. From life to work, from study to investment, the road is often the most effective path. Let's analyze why we should choose the head brand from the three levels of face, circle, and lining?
1. Playing tea is not only because you love tea and you understand tea, but also because it can show your identity.
What is the ultimate meaning of playing with tea? Tea drinkers are easy to succeed and know how to enjoy life; Tea lovers can easily achieve their careers and leisure life; People who play tea control life can easily cause others to be jealous! Most people will float, they will not see themselves clearly, and mistakenly regard the dividends of the times as their own ability. A few days ago, I read an article "Post-80s tea merchants woke up: the appreciation of tea storage?" Surface appreciation! It can't be realized, but it's just wealth on paper", which is quite touching. Good quality does not mean that it can be circulated and realized, good quality is only the basic condition for the formation of a brand. Can I add a brand to circulate and monetize? Not necessarily. There are thousands of Chinese liquors, and in the end, it is only Moutai that can really circulate and realize. Similarly, Are there so many Chinese Pu'er tea brands? Circulation and realization are only of great benefit.
Playing tea and not playing with the head brand, can you finish drinking? Do you want to play? Why do many people want to buy luxury cars when they are developed, because this is for others to see, and if they don't buy luxury cars to show their identity, do they tell others "I have money" all over the street? It's the same with playing tea, save a bunch of unknown Pu'er tea, you tell others how much it's worth, and others will only brag about you, because it's hard to meet, and the time to communicate with each other is precious.
Second, playing tea is not only because you can afford it, but also because you can optimize your social circle.
Taetea tea, which has been restructured for 20 years, has slapped many people in the face, and it finally stands out from the disorderly brand competition; It also makes many people regret their hearts, ignoring the original love and answering the current high, and constantly refreshing people's cognition with cruel reality.
What exactly is it to play with tea? First of all, we must be affordable, the super variety of Taetea tea, the ups and downs of the first class, not only to meet the dignitaries, but also to satisfy the common people. Secondly, you must know how to play. Choice is more important than hard work, and the biggest risk for investing in tea is the choice of tea, and then extraordinary patience. Finally, playing tea can optimize your social circle, increase your wealth and change your class through playing tea. Without the liquidity of the top brands, all of this is a fantasy. The flowing water does not compete for the first, but the competition is endless. As long as you focus on the long-term and focus on the value, you will be able to stand the test of time.
Third, the business model can be copied, but the cultural and historical reputation cannot be copied.
Since last year, a lot of new brands of Pu'er tea have popped up in Fangcun, and many people say that they are brands, which is funny when you think about it. The new brand of Pu'er tea can be called a brand, but it can only be called a trademark. To have a brand of products, the first mouth is word of mouth, the second mouth is taste, and the third mouth is mouth morality. Have you ever heard Moutai say that Wuliangye is not good? When did Taetea say that Chinese tea is not good? The first-line brand does not need to be publicized, because it is the boss in the first place.
The success of the business model is only a short-term appearance, and the long-term success of the business model is the long-term goal. The business model of Pu'er tea can be innovated and replicated, but the cultural and historical reputation cannot be replicated. Many small brands follow suit, hastily grafting history, making themselves different. If you can succeed by imitation and copying, then there will be no workers, and everyone can be the boss. The peach and plum do not speak, and the next is its own. Cultural and historical reputation is the result of the precipitation of time and the joint efforts of thousands of people.
Playing tea, if you don't choose a head brand? It's like a waste of time. After playing for a few years, you find that a bunch of tea leaves can't be realized, or it's not worth anything at all. How many springs and autumns are there in life? Since you choose to play tea, you must not only play right, but also play clearly, harvest face, circle, and lining, all three are indispensable. Otherwise, don't play with tea!
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