High-quality author list Tea lovers who have been playing tea for a while know that playing tea requires star varieties, so what exactly is a star variety? What are the star varieties in your mind for the 20th anniversary of the restructuring? Can you distinguish which star varieties used to be the positioning of the brand? The following is to share with you three conditions that star varieties must have:
First, the positioning of the brand
Whether a tea product can become a star variety depends first on the brand's positioning of it. From the selection of materials, materials, and blending of products, we must have innate advantages, which we can fully believe in the production technology of Taetea tea, from the year of the restructuring to the Pu'er Tea Processing Engineering Technology Research Center in Yunnan Province, the national intangible cultural heritage production technology, Taetea in the production of scientific research and technology in the pursuit of endless. Although the production of Pu'er tea is not as complicated as making rockets, Taetea tea, which raises so much scientific research and knowledge, is finally at the forefront of the industry.
Restructuring to 2009, the positioning of the brand includes rhyme series, number tea, Indian tea, peacock series, etc., most of which are internal product production reference materials summarized from the continuous historical experience; Since 2009, the brand has made major reforms and plans for channels and product series, which are divided into four series, classic series, best series, imperial tea series, and master series. However, the positioning of the brand may not be fully recognized by the market.
Second, the recognition of the market side
The market is a group of people who can be freely combined, with their own unique emotions and circulation systems, and are not subject to anyone's will. To be recognized by the market, good quality is only the basic threshold, it also needs the same frequency resonance of tea friends, the operation of the big guy, the future transformation potential and so on. Do you still remember the 100th anniversary of the master series promoted by the brand in the past? Tea is good tea, but obscure; Not every Peacock series can be recognized by the market, such as 801 colorful peacock** up but no circulation, gold and silver peacock** is so cheap that it is directly forgotten.
Is it difficult to get the recognition of the market? It's hard to say, it's not hard to say. 501 Menghai Peacock has only been up for a few years, and it used to be from a very ordinary background, but suddenly the transformation is amazing, and it has been transformed into a burst of smoke, and ** swishing up. How many tea friends regret breaking their bowels, and how many old tea customers look away. But then again, in the past, Taetea tea was really cheap, and the price increased as it was consumed. The recognition of the market is more drunk, especially the preference for Guangdong dry warehouse red soup Pu'er, and I have not heard of any price increase is drunk in the northern market, the disadvantage of the northern warehouse is obvious, even if it is put for ten years, it is not a taste of transformation.
3. Value-based circulation
A real star variety is not something that can be operated unilaterally, it is the result of the combination of the positioning of the brand and the recognition of the market. For us ordinary tea players, it is both a difficulty and an opportunity to take a scoop of water in weak water, and the easiest way is to position yourself.
Play ** to see the heat. The operation of this stage has little to do with product quality and quality, mainly depending on the heat of the transaction. If you want to win, it's better to go to Macau. **Test people's desires, it doesn't matter how much money you make, what matters is whether you can afford to lose how much money?
Play the middle line to see the handicap. The operation at this stage should follow the big guys and see which major big guys are operating. If someone else does it for three years, you have to do it for three years, and if others do it for ten years, you have to be able to keep up with it for ten years. For example, Mr. Mo, the boss of the Thousand Feather Peacock, has been doing the Thousand Feather Peacock for more than ten years, can you keep up? If it weren't for the typhoon flood in Fangcun that consumed some tea, the thousand feathered peacocks would not have soared so quickly.
Play the long line to look at the warehouse. The operation of this stage is to be friends with time, and it is impossible to survive without a good storage condition. A few years ago, the concept of high fragrance and oil-free in Kunming warehouse circulated unhindered in the South China market, and it also sold more than the first in Guangdong warehouse. Why is that? Kunming warehouse high fragrance oil-free is a concept similar to the factory condition, which is good to circulate in the South China market and accepted in other markets, while Guangdong warehouse can only be sold in the South China market.
I was in Kunming to engage in the Taetea trading platform, through a lot of beautiful Kunming warehouse, basically sold to South China, Kunming and the northern market to the ** super sensitive, there have been people who tried to Kunming warehouse of the old tea to drink, found that and the new tea is not much different, that is definitely not willing to pay for the **. But South China is different, they drink Guangdong warehouses and change warehouses in beautiful condition.
Later, I exploded, and when I went back to Kunming, I found that the second-hand atmosphere of Taetea was no longer good, and the tea city was basically surrounded by the tea mountain brand, after all, telling "the story of my family with ancient tree tea" is more topical and belonging than the intermediary moving bricks. In any case, Pu'er tea is produced in Yunnan, and the boundary between investing in tea and tasting tea is very clear, just like a cigarette shop on the street, what should you sell, don't you quietly save some Moutai wine in private? Again,You should sell your ancient tree tea, why not save some star varieties of Taetea in private? This thing is the same as Moutai. We call on Yunnan tea people and tea merchants to make the concept of Kunming warehouse, especially Mr. Wang, Mr. Peng, Mr. Chen and other bigwigs, your strength is there, and your future belongs to a larger and broader market.