I don't know when it began, but we feature vendors seem to be particularly fond of starting a PR war. It doesn't matter what product you are, just go down with PR first. But I remember that even if everyone played ** before, it was just a public relations like, right? Isn't it okay for everyone to compete with harmony? Why did it suddenly turn into what it is now a PR war? In fact, as long as you understand the reason, everyone will be clear.
First of all, we have to know what is called "public relations like", simply put, the slogan of "together" played by domestic automobile leaders like BYD has been recognized by many netizens. And Xiaomi's slogan of "tribute" as a newcomer in the automobile market is also completely reasonable, so the benefits are obvious, that is, it has attracted a lot of attention and also raised the heat.
But after the release of Xiaomi's automotive technology, the wind in the PR world has changed. Once upon a time, people called it "PR likes", but now, it has become a "PR war". All this transformation began after the release of Xiaomi's automotive technology. At that time, a number of "self-developed" and "first" technologies attracted the attention of many bloggers, who analyzed the technology of Xiaomi cars, making the popularity of Xiaomi cars reach an unprecedented height.
However, from the second day, the situation of the Xiaomi car changed dramatically. In the comment area of many short ** and information platforms, it is full of slander and smear of Xiaomi cars. This round of attacks was first aimed at Xiaomi's super motor, coupled with many comments from "Inovance Motor", which caused many netizens to follow suit, thinking: "This is not Xiaomi's technology at all." However, the slap in the face came quickly, and Inovance's reply on the Shenzhen Stock Exchange's interactive platform revealed that the V8S motor (27,000 rpm) was actually independently developed by Xiaomi.
At the same time, Xiaomi also responded quickly to the "9100 die-casting machine" smear incident and clarified the relevant issues on Weibo. At the same time, a Weibo certified as "Ningbo Free Trade Zone Haitian Zhisheng Metal Forming Equipment Company Senior Application Expert" user @周lianjun lawrence in response to netizens said, "Xiaomi's measured clamping force is more than 9300t", this remark directly slapped a lot of sunspots in the face.
Speaking of which, everyone should understand that PR warfare is indeed very useful now! Like Xiaomi cars, they haven't been officially launched yet, so they have to rush to refute the rumors first. And what we can do as netizens is not to be biased by such remarks, and not to follow the crowd before we understand the truth of the matter.