In recent years, the enthusiasm of Chinese people to travel abroad has declined, mainly due to the following reasons:
The rise of the domestic tourism market: The continuous improvement of domestic tourist attractions and service quality provides tourists with more choices. Whether it is the magnificent natural scenery or the rich cultural landscape, the domestic tourism resources can meet various needs.
Changing consumption attitudes: In the past, Chinese tourists traveled abroad with more emphasis on shopping and luxury spending. Nowadays, there is a greater focus on experiential travel, wanting to learn more about the local culture, explore the natural beauty and taste the local food. The domestic tourism market is meeting this shift.
Safety risks: In addition to epidemic prevention and control, political, social, legal and cultural risks abroad are also important factors for tourists to consider. The unstable security situation in some countries and regions has made Chinese tourists worry when choosing to travel abroad.
Cost problem: The cost of outbound travel is relatively high, including direct expenses such as air tickets, accommodation, food, and shopping, as well as indirect costs such as visas, insurance, and exchange rates. In contrast, the cost of domestic travel is more affordable, lowering the threshold for travel.
Convenience: From visa processing, flight selection, communication convenience, to language, habits, services, etc., domestic travel is often more convenient than outbound travel. This makes domestic travel the first choice for many Chinese tourists.