The wine industry is surging, and there will always be game-breakers. The "National Auspicious" brand has sprung up, and it is no exaggeration to say that everyone knows it. To this day, some people still question it. Its original "new consumption ecosystem" model has quickly swept the market across the country and become a prairie fire. So far, "Guojixiang" is still questioned and worried in the eyes of some people, but practice has proved that in the eyes of mass consumers and dealers, it is a great benefit that can be seen.
Innovation requires courage, and the important thing is concentration and righteousness.
In 2023, under the new round of deep adjustment cycle of the liquor industry, both consumers and distributors will be more prudent and rational. In the face of the "weak recovery and strong differentiation" of the market, many brands are struggling, and some brands have broken through the cycle and grown against the trend. As a "dark horse" in the domestic soy sauce and wine track, Guojixiang shines in the industry with the innovative marketing model of "new consumption ecosystem", and has built a benign development pattern of win-win, symbiosis and co-growth between "brands, channels and consumers". From quality to model to brand, Guojixiang has gathered strong development potential energy and outlined the "first curve" of breaking through the circle. In 2023, what kind of "little miracle" has Guojixiang created? 
Adhere to the quality and brew domestic good soy sauce wine
Quality is the cornerstone of an enterprise based on the market, and only by constantly pursuing excellent quality can we stand out in the fierce competition. "Let there be no unpleasant soy sauce wine in the world, so that every ordinary person can afford to drink real good soy sauce wine" is the pursuit of Guojixiang all along, showing its belief in sticking to the spirit of ingenuity and putting quality first. 
Wine is like character, and making wine is like being a person. In 2023, Guojixiang will continue to "keep integrity" in quality, "innovate" in products, and build a brand with quality. Relying on the advantages of the core production area of Renhuai liquor, Guojixiang Sauce Liquor adheres to solid-state fermentation, follows the four seasons, strictly follows the 12987 process, does not blindly pursue the scale of production capacity, and has stable quality, which is widely favored by consumers. On March 15, Guojixiang Holding Group and its Guojixiang series of soy sauce liquor and Yunhanchun series of soy sauce liquor won three awards: "National Liquor Industry Quality Leading Brand", "National Product and Service Quality Integrity Demonstration Enterprise" and "National Quality Inspection Stable and Qualified Product" issued by the China Quality Inspection Association. At the expert tasting meeting held on August 31, Guojixiang sauce wine was unanimously recognized. It not only verifies the excellent quality of Guojixiang sauce wine products, dispels market doubts, and helps terminal stores to sell, but also reminds Guojixiang to put quality first. Guojixiang Holding Group has always adhered to the corporate philosophy of "people-oriented, brewing high-quality products", and has created a series of high-quality soy sauce wine products that people can afford and drink well with a professional team, exquisite craftsmanship and strict quality control. Excellent quality, close to the people, Guojixiang has injected new vitality into the development of China's liquor industry and the spread of liquor culture. In 2023, Guojixiang will achieve fruitful results in product innovation. The release of new products such as Yunhanchun "Spring" series, Guojixiang Age series, Xiaodu Beer, Mengrun Jixiang quail eggs not only enriches the product line and meets the diverse needs of consumers, but also further demonstrates the quality and brand confidence of Guojixiang, and enhances the competitive advantage of Guojixiang in the market. During the spring sugar period on April 9th, the new product release tasting meeting of Guojixiang national dealers was held in Chengdu, and the first 18 new and old products were unveiled, including Guojixiang ** commemorative wine, Yunhan Chunchun series and AD series, as well as new category products Xiaodu beer and Mengrun auspicious quail eggs were unveiled for the first time. Through the driving strategy of "soy sauce wine +", Guojixiang has established and continuously expanded the product matrix system to further promote the process of diversification and nationalization. On July 29, Yun Hanchun, a sub-brand of Guojixiang Holding Group, launched the "Chun" series of new products of sauce-flavored liquor in Changsha, marking the entry of Guojixiang Holding Group and Yun Hanchun brand into the high-end soy sauce liquor track. On August 16th, the National Auspicious Era series of products conference and the first national channel construction conference were held, to taste the thick sauce fragrance and seek new opportunities for wealth. On August 23, the national kick-off meeting of Xiaodu Beer was held in Fujian. At present, there are 560 Daqu sauce wine cellar pools, 5,000 kiloliters of traditional soy sauce wine brewed annually, and 2 base wines in perennial inventory60,000 kiloliters, strong production and storage capacity has become the engine power of Guojixiang Nugget Sauce Wine. The successful application of the patent registration of the "Brewing Science and Mold Technology Center Research Base" and the "Underground Constant Temperature Cellaring Method" in cooperation with Jiangnan University is a strong scientific and technological support for Guojixiang. 
As Wang Yunwan, chairman of the board of directors of Guojixiang Holding Group, said: "I will brew traditional soy sauce wine." "We must devote ourselves to brewing domestic good soy sauce wine, and Guojixiang only makes high-quality products!" "From quality strength to product strength, Guojixiang continues to explore and innovate, repay the society with a cup of high-quality wine, and contribute to the people.
Innovation crowns the unique model to complete the subversion
Quality is the bottom line and confidence of Guojixiang, and innovation is the strong driving force for the development of Guojixiang. From "10,000 tons of sauce fragrance to share with you" to "the revolution of a glass of sauce wine", to "the new era of national auspiciousness", to "let business opportunities everywhere", the new consumption ecosystem of national auspicious has realized the evolution process from point to surface, from local to national, from subversion to sweeping. The "National Auspicious New Consumption Ecosystem" and "One Pole and Many Strong" driven strategies were released, the "Commemorative Auspicious" points ** applet and (merchant version) APP were launched, and the "Auspicious Cloud Warehouse" system ......was launchedIn 2023, Guojixiang will focus on industrial upgrading, consumption boosting, and entrepreneurial empowerment, and make every effort to realize the enterprise, platform, and systematization of products, and continue to create new surprises in the soy sauce liquor and the entire liquor industry with a new business model. Driven by the marketing model of "10,000 tons of sauce fragrance, shared with you", Guojixiang Liquor has ushered in a good start in the first quarter of 2023. Li Xiaochun, vice chairman of the board of directors of Guojixiang Holding Group, once announced data: market sales, year-on-year sales in 2022, increased by 14515%, an increase of 311 percent from the fourth quarter of 202289%。Guojixiang has completed the construction of 28 provincial-level enterprise management companies in provinces, municipalities and autonomous regions, and has completed the channel construction of 633 district-level and county-level dealers. "Buy must give, send must earn", "low-cost entrepreneurship, high guaranteed income", "China's largest new consumer economic community" ......Guojixiang took the lead in initiating marketing innovation from the soy sauce and liquor industry, relying on powerful algorithms and computing power to create a mutually beneficial ecosystem of physical sales with independent property rights. The gratifying data fully proves the feasibility and great potential of the new consumption ecosystem of Guojixiang. 
From customer acquisition, activation, retention, payment to recommendation, in one go, from the perspective of innovation that drives consumer purchase behavior, Guojixiang has completely practiced the highly integrated link marketing of online and offline. Guojixiang Holding Group's latest points consumption system provides consumers with a better and more convenient shopping experience, and also allows merchants to obtain more profits and returns. On May 12, the company independently developed by Guojixiang Holding Group obtained the "Computer Software Copyright Registration Certificate" issued by the National Copyright Administration, marking that Guojixiang's business system and strategic planning have been highly recognized by the national level and the consumer market, and the new consumption ecosystem of Guojixiang has written a new future of development. On May 18, the promulgation ceremony of the "Guojixiang Economic Management Law" was held at the headquarters of Guojixiang Holding Group. After ten years, Guojixiang has gone from a marketing idea to a set of business models to a solid system. As the "Constitution" of Guojixiang's enterprise, the "Guojixiang Economic Management Law" will become the compass and lighthouse of the group's development. In June, the official launch of the "auspicious cloud warehouse system" marks that the artery of the new consumption ecosystem of Guojixiang will be gradually opened up, and it will reach a new level in digitalization, informatization and intelligence. With the blessing of the auspicious cloud warehouse system, the use of big data cloud computing technology to establish a green consumption ecosystem circulation nervous system, will realize the connection of enterprises, merchants and consumers. Guojixiang adheres to the attitude of win-win cooperation, and is committed to continuously creating long-term value for partners with brand operation and channel operation capabilities. At the Moutai Liquor Enterprise Business Exchange Conference held on August 30, nine corporate brands and Guojixiang Holding Group signed a letter of intent for their brands to enter Guojixiang's new consumption ecosystem to jointly create a new journey across industries. Focusing on the "one pole" with soy sauce wine as the core pillar, we will continue to improve the "multi-strong" represented by new categories such as Xiaodu beer, and take the "commemorative auspicious" points ** as the fulcrum to leverage the rapid circulation of all categories of ecological products such as soy sauce wine and fast-moving consumer goods, and Guojixiang will rely on the new consumption ecosystem to continuously iterate and upgrade to achieve stable and rapid development.
The brand blooms "National Auspiciousness" sweeps the country
Under the tone of the overall upward development of the liquor industry, the phenomenon of slow terminal sales and fierce brand involution cannot be ignored. From quality to model to brand innovation, Guojixiang Liquor has become a "dark horse" in the domestic soy sauce wine track, continuously expanding its brand influence and achieving contrarian growth through the cycle. 
In 2023, Guojixiang will seize the opportunity of the times, with the theme of "joining hands with Guojixiang and stepping into a new era", subvert the previous scale and take the lead in the expedition, through in-depth participation in industry events such as sugar and wine fair, China Wine Exhibition, wine expo, Wanshang Conference, etc., carry out high-speed rail naming, help rural tourism, boxing championships, basketball leagues, chess competitions and other brand crossovers, and hold cultural ceremonies such as the Dragon Boat Festival Wheat Festival and the Chongyang Water Festival, open cutting-edge dialogues, and show the charm of the Guojixiang brand in an all-round way. At the 31st China (Zhengzhou) Sugar and Liquor Fair, Qingdao China Wine Exhibition, the 12th China (Guizhou) International Wine Industry Expo, the 2023 China Food Industry Brand Expo, the 2023 China Sugar Wanshang Conference and other activities, Guojixiang Holding Group brought Guojixiang GN series, commemorative edition, era series, Yunhanchun, Xiaodu beer and other products to make a strong appearance, and new products and new models shined, causing phenomenal heated discussions. On March 23, the high-speed rail train of Guojixiang title slowly drove out of Wuhan Station, marking that the brand marketing of Guojixiang Holding Group has entered a new era at the speed of China. The strong alliance between the soy sauce and liquor brand and China Speed has achieved a double leap in the influence and brand value of Guojixiang brand. On May 1, the "China Rural Tourism Highway No. 1 - Dongxiang Traditional Village Boutique Tourism Loop" was officially launched in Dong Village, Zhaoxing, Liping County, Guizhou, and Guojixiang organized a self-driving tour group to help the launch ceremony. Guojixiang has always paid close attention to the rural development of southeast Guizhou, and helped "Guizhou goods out of the mountains" with marketing model innovation. With the help of the promotion activity of "Colorful Guizhou Fengqian Liquor China Tour - Famous and High-quality Liquor from Zunyi Production Area Enters Lanzhou", Guojixiang has increased its popularity in Northwest China, opened up new business opportunities in the mellow sauce aroma, and the brand has been able to grow by leaps and bounds. At the Dragon Boat Festival Wheat Ceremony, the country auspicious toasts God and heaven and earth, brews good wine in accordance with the season, and conveys the spirit and value of soy sauce wine culture. It is worth noting that on December 5, the national launch conference of the full range of Guojixiang direct stores was held at the headquarters of Renhuai. As a display window of Guojixiang's high-end brand image, Guojixiang's full range of direct stores is not only a new milestone in the development of the brand, but also an innovative move in the strategic layout of Guojixiang, deepening the close connection with consumers and injecting vigorous impetus into the market. The strong traffic crowning has brought about the full bloom of the Guojixiang brand, which has not only successfully won the attention of many wine consumers and distributors, but also won a number of important honors and authoritative recognition by virtue of its high-quality development and steadily improving comprehensive strength in the field of soy sauce wine, and the development prospects and growth potential can be seen. "Influential Brand" Award, "Top 10 New Products" Award, "Outstanding Soy Sauce Liquor Brand in China Liquor Industry" Award, "China Liquor Industry Potential Brand" Award, "China Liquor Industry Innovation Case" Award, Fulland Award "Most Influential Brand of the Year", "2023 China Liquor Industry Starlight Award - Star Product", "2023 Huatang Wanshang Conference Liquor Recommended Products" ......The harvest is full. "Strive to build Guojixiang Liquor into a century-old brand with Chinese characteristics and leading in the industry. "The confidence of Guojixiang comes from the market, from dealer friends, and from the recognition of consumers.
Create a miracle again, draw the future in four dimensions
Love to fight will win, and fight to win for a long time. In the process of capturing the development trend of the industry, Guojixiang has always maintained the momentum of forward momentum while maintaining vigilance. Under the new trend of soy sauce and wine development, Guojixiang detonated the supply and demand revolution, fully grasped the opportunity, and worked together with the industry and outside to draw a blueprint. Top 100 Private Enterprises in Guizhou in 2023, Top 100 Manufacturing Enterprises in Guizhou in 2023, Outstanding Enterprises in Guizhou Province in 2022-2023, and ...... in Guizhou Growth Star Enterprises in 2023The acquisition of a number of provincial honors shows the new height and new style of the development of Guojixiang and Qianguo liquor industry, and contributes to the transformation of traditional industries and the high-quality development of Guizhou. From October 7th to 8th, Guojixiang Holding Group held a provincial-level enterprise management company operation and management summary meeting and a two-in-one-expansion reform conference, and 30 provincial-level companies across the country ushered in the first "dividend season", marking that the Guojixiang model has successfully passed the test of the market, and Guojixiang has officially entered a new journey of high-quality development. Since the launch of the marketing plan in August 2022, the Guojixiang brand series has detonated the market in just over a year, creating a "little miracle" of the domestic soy sauce and wine track in 2023. At the first half of 2023 work conference of Guojixiang Holding Group held in June, Wang Yunwan mentioned that as the group enters a new stage, it is necessary to have the standard of "more, faster, better and more economical", and the courage and hard work of "10,000 years is too long, seize the day". 
In the face of the promising growth space of soy sauce wine in the future, Guojixiang has repeatedly proposed that it is necessary to adhere to the four dimensions of green, science and technology, humanities and public welfare to build the brand and improve the comprehensive strength of the enterprise. "Green" country auspicious. From raw materials to production and sales, the quality of soy sauce wine is fully guaranteed, and the ecology and environmental protection of liquor are comprehensively promoted; fully mobilize the combination of the Internet and the real economy to promote green development; Symbiosis with channel chain partners and consumer value, and always committed to the long-term and sustainable development of a good business ecology. "Science and technology" is auspicious. Optimize traditional brewing techniques with modern technology to improve product quality; Hand in hand with UFIDA, a Fortune 500 company, to jointly create a highly ecological "national auspicious new consumption system"; Launched the "Auspicious Cloud Warehouse" and launched the "Commemorative Auspicious" Points** (Merchant Edition) APP, and continued to expand the new boundaries of the "new consumption ecosystem". "Humanities" country auspicious. People-oriented, people's happiness-oriented, is the country's auspicious philosophy of struggle. "Helping others and achieving oneself" is the purpose of Guojixiang, and it is also the corporate culture of Guojixiang. Through "Jixiang College", we have been unblocking the fast lane of talent growth, and have always been committed to promoting humanistic care and promoting the healthy development of corporate culture. "Public welfare" is auspicious. As one of the top 100 private enterprises in Guizhou Province and the "Integrity Archive Enterprise" of the Ministry of Commerce, Guojixiang helps rural revitalization with the revitalization of the wine industry, drives employment and entrepreneurship in the surrounding areas, participates in student and teaching assistance, public welfare and charity activities, and devotes itself to the practice of rural revitalization. In 2023, Guojixiang withstood the test of the soy sauce wine market with its super cohesion and team combat ability, consolidated the foundation for development and harvested many dazzling achievements. Facing 2024 and beyond, Guojixiang is full of confidence to create another "miracle" and move towards the predetermined development path. The "national auspiciousness" that is in fission is looking forward to a stronger vitality and better soil supply and growth on the road in the future. (Spread of national liquor).