Recently, the general secretary emphasized during his inspection and investigation in Tianjin that it is necessary to improve the modern cultural industry system, market system and public cultural service system, create a cultural brand with distinctive characteristics and profound connotations, and further highlight the new style of modernization in Tianjin. This is not only a sincere entrustment to strive to write a chapter of Chinese-style modernization in Tianjin, but also an ardent expectation for jointly creating a new glory of socialist culture.
Culture is the spiritual bond that unites people's hearts and minds, and is the key factor to improve people's livelihood and well-being, and the modern cultural industry system and cultural market system are important parts of the socialist market economy, which play an important role in promoting the development of the national economy and meeting the people's new expectations for a better life. Since the 18th National Congress of the Communist Party of China, the core of the first comrade attaches great importance to cultural work, and has made arrangements for the prosperity and development of cultural undertakings and cultural industries for many times, and relevant departments have successively introduced a series of major policy measures to promote the healthy development of China's cultural industry and cultural market.
From the development and growth of various cultural business entities, the rapid rise of new business formats such as online performances, online live broadcasts, and immersive experiences, to the continuous boom of the film, performance, and entertainment markets, and the record highs in box office and revenue, to the vigorous development of red tourism and tourism performing arts, a number of historical districts with distinctive cultural characteristics have been widely popular, and the integration of culture and tourism has ...... deeperIt can be said that China's cultural industry system is gradually improving, the scale is growing, the cultural market is more prosperous, standardized and orderly, and the high-quality cultural supply enhances people's sense of cultural acquisition and happiness.
It should also be noted that while China's cultural construction has made great achievements, on the new journey of building a modern socialist country in an all-round way, the role of culture in leading fashion, serving the society and promoting development has not been fully utilized: the ability of cultural innovation and creativity is not strong enough, there are not enough truly excellent cultural products and services and well-known cultural brands, and there is still a gap between people's expectations for high-quality spiritual and cultural life; There is still room for optimization and upgrading in the adjustment of the cultural industry structure, and the driving effect of the new format has not yet been fully utilized.
In the future, it is necessary to take innovation as the core driving force, conform to the development trend of digital industrialization and industrial digitalization, promote the application of 5G, big data, artificial intelligence, virtual reality, augmented reality, ultra-high-definition and other technologies in cultural creation, production, communication, consumption and other links, transform and upgrade traditional formats such as performing arts and entertainment, release the potential of technological and cultural integration, cultivate new formats and new models, and enhance the overall strength and competitiveness of industrial development; It is necessary to take major cultural industry projects as the starting point, accelerate the cultivation of a number of brand cultural industry parks, improve the construction level of national cultural industry parks, carry out the cultivation of new cultural enterprises, and establish a cultivation system covering leading, growing and start-up business entities; It is necessary to expand the rural, urban, night, digital, and international consumption space, innovate cultural and tourism consumption scenarios, establish and improve a scientific and effective service quality evaluation system for the cultural and tourism market, improve the new market supervision mechanism based on credit, promote the formation of a unified, open, competitive and orderly market system, continue to expand the cultural consumption of urban and rural residents, truly promote the further improvement of the modern cultural industry system and market system, and jointly empower economic and social development and gather strength for the realization of the Chinese dream of the great rejuvenation of the Chinese nation. (This article**: Economy** Author: Jin Guanping).