Speaking of the mobile phone industry in 2023, it is really fiercely competitive, and at the moment when the user replacement cycle is constantly extended, various brands are also riveting their efforts to compete for the current stock market. Under such fierce competition, the market share of the domestic mobile phone industry in 2023 is also undergoing fierce changes. In addition to OPPO, which ranks third, with a market share of 16In addition to 7%, the share ranking of other brands has risen or fallen, which is not difficult to see OPPO's determination under the strong market competition in 2023.
2023 market share by mobile phone).
As for why OPPO can stabilize its market ranking in 2023, it is naturally inseparable from excellent products, such as the Find X6 series released at the beginning of the year, with the configuration of the super light and shadow triple main camera and the super light and shadow image engine jointly developed with Hasselblad, it has brought a strong image strength and has been recognized by many photography enthusiasts. The two generations of Reno series models play quite stable, among which Reno 11 is also known as the Super Standard Edition, and the standard version of the model is equipped with a 50 million pixel main camera and a 32 million pixel portrait lens, which is very sincere.
OPPO Find X6 series).
Among the folding screen models, OPPO has launched two models, Find N3 and Find N3 Flip, both of which have achieved excellent sales performance and word-of-mouth performance. Even with the Find N3 Flip, OPPO has become the No. 1 market share of vertical folding screen models in 2023, which is quite surprising.
The Find N3 Flip has been recognized by consumers for its ability to sell well, its product strength, and its ability to design interesting features for its target users. For example, in terms of thinness and lightness, the Find N3 Flip weighs only 198g, and with a foldable body, it is not only small and light to hold, but also easy to store in a small handbag.
oppo find n3 flip）
In terms of design, the Find N3 Flip also has a lot of small ideas, such as placing an outer screen on the back of the fuselage, which can open any window, and users can easily interact with various messages through the external screen without opening the inner screen. If the user wants to take a photo, he can turn on the camera function of the external screen, which can not only be used as a mirror, but also as a mirror when taking pictures of others, so that the other party can intuitively see their expressions and postures, and easily take portrait blockbusters with the blessing of Hasselblad triple camera.
OPPO Find N3 Flip Back).
After reading OPPO's results in sales in 2023, let's take a look at what new changes OPPO has made this year. The first is the AI part, in the OPPO Find X7 series launched this year, the industry's first 7 billion parameter large model was launched, and OPPO AI elimination, OPPO AI call summary, new Xiaobu assistant and other functions were launched. In addition, in response to users' opinions and suggestions on ColorOS, OPPO has also collected them, and will release the plan one by one within half a year and push it on the ground. As for the image, the Find X6 series, Find N3, and OnePlus 12 will also launch new imaging features and effects on the Find X7 series, which will be rolled out as early as February.
oppo find x7 ultra)
In general, OPPO's sales performance in 2023, especially the performance of vertical folding models, is still very good, and in the new 2024, OPPO will start again, not only to make AI, but also to actively listen to user opinions and pay attention to user feedback. I believe that with OPPO's duty, sales will be able to go further and achieve more dazzling results in 2024.