Xingsha Times reporter Wen Yali.
Our beef brisket hot pot uses authentic original beef belly imported from Argentina, which has a fragrant and juicy taste. "The spicy beef and Liu Deaf Zi store I bought in the live broadcast room today have the same taste, and they are more affordable. ”…At 7 p.m. on January 29, six pre-made vegetable enterprises in the Shuiduhe Market on Xianglong Street, Changsha County, walked into the Xingsha selection live broadcast room hand in hand and "shouted" their own Chinese New Year's Eve meals in front of the camera. In less than 3 hours after the broadcast, more than 10,000 people poured into the live broadcast room to place orders.
This activity was specially invited by Tang Lei, a cultural tourism recommendation officer of Changsha and a founding member of the Changsha New ** Association Branch, to "bring goods", with the theme of "Dragon Year Xianglong, Bring Chinese New Year's Eve Rice Home", to display the special dishes of pre-made dishes and Chinese New Year's Eve meals ** in Shuidu River Market, build an online retail platform for enterprises, help the high-quality development of the pre-made vegetable industry, and meet the diversified needs of consumers.
The person in charge of the enterprise brings special food.
Appeared in the live broadcast room.
As the most important agricultural and sideline products trading center in Changsha City and even the province, Shuidu River Market is a first-class wholesale market integrating seafood, meat and other industries, which can provide first-hand fresh food for the kitchens of various catering enterprises.
Relying on the unique resource endowment, the market has developed a variety of prefabricated food products such as flavored chopped pepper fish head, plum cabbage button meat, beef brisket hot pot, beef offal hot pot, etc., and representative local demonstration enterprises such as Jinshi Liu Deaf Powder Restaurant, Hunan Weidangxian Food, Changsha Kyushu Chef Food, Hunan Mr. Liu's Catering Management, etc. have emerged. The market also introduces scientific research talents and Hunan cuisine masters from the Hunan Cuisine Association and the Prefabricated Cuisine Association, and joins hands with prefabricated food enterprises to establish a prefabricated food research and development center to retain the deliciousness.
At the live broadcast site, the heads of the above-mentioned enterprises appeared in the live broadcast room and introduced a variety of prefabricated food products with Hunan characteristics to netizens across the country through the lens. "Today in our live broadcast room, you can take home a box of 1000g beef brisket hot pot for 69 yuan, and also give a plum cabbage button pork. "Our beer duck is made of authentic Huaihua hemp duck, with unique botanical herbs and spices, simmering slowly, and the taste is spicy and rich. "Our siu mai is the same as the Huanxi siu mai sold in the store, and it will be given away for free in the live broadcast room today. ”…The "down-to-earth" shouting, coupled with high-quality selection and affordable **, made the attention of the live broadcast room continue to rise.
Enterprises with a certain scale.
There are more than 20 of them.
It is reported that at present, a large number of catering companies that represent the image of Internet celebrity Changsha to the whole country, such as Frog Laida, Juxinpeng, and Cooking Tobacco Times, have "settled down" in the Shuidu River market with their own product brand "Back Kitchen". In order to allow more prefabricated food enterprises to "enter" and "swim" to a broader market, the Shuidu River market is constantly expanding a new "territory".
The second phase of the project in the market has a construction area of more than 10,000 square meters, which will be built into a centralized trading and exhibition center for Hunan prefabricated dishes, and take the lead in forming an immersive, scene-based and experiential prefabricated food exhibition and sales area in the province. In addition, the third phase of the project is in full swing, and it is planned to build a 40,000 to 50,000-ton cold storage to open up prefabricated dishes and fresh food transit warehouse services for bulk buyers such as various e-commerce, logistics, and canteens, so as to facilitate the preservation and storage of dishes.
With the acceleration of the rapid transformation of Wanjiali Road to the north extension project, the location advantage of the Shuidu River market will be more prominent, and the radiation consumer market will be broader.
In order to further promote the development of the industry, Xianglong Street links the market, enterprises, street units, local communities and other entities to jointly escort. At the same time, Shuidu River Market, together with Changsha Hunan Cuisine and Prefabricated Vegetable Association, jointly promotes the standardization, large-scale and industrialized production of prefabricated dishes, establishes a whole industrial chain of deep processing, testing and quarantine, warehousing and logistics support, and sales, so as to realize the integrated and healthy development of prefabricated vegetable production, supply and marketing.
Xianglong prefabricated dishes "fragrant float all over the country."
It is our goal and pursuit to let Hunan cuisine go out of Hunan and let friends who like to eat Hunan cuisine all over the country can eat delicious Hunan dishes. Rao Yongjun, assistant to the general manager of Hunan Mr. Liu's catering management *** food company, introduced that the brand of Hunan Qianwei prefabricated dishes for this live broadcast was established by them in 2023, focusing on providing high-quality back-end services to various chain Chinese fast food enterprises across the country, and promoting Hunan prefabricated dishes to the national market.
Hunan prefabricated dishes sell well all over the country, in fact, it is not uncommon in the Shuidu River market. Changsha Kyushu Chef Food's plum dried vegetable button meat ranks among the top 3 in the sales of semi-finished meat on Tmall, and is sold all over the country and has become a popular product; The beef noodle stores of the Liu Deaf Noodles House in Jin City are blooming all over the country; The popular products of Hunan Weidangxian Food continue to be popular in ...... marketShuidu River Market adheres to the development of prefabricated dishes with the thinking of the whole industry chain, and creates a prefabricated food brand of "Shuidu River" around meat, poultry, aquatic products and other agricultural products.
To build a market, drive a number of industries, and activate the economy, the development momentum of the Shuidu River market is positive, and we must provide strong support as a 'backing'. The relevant person in charge of Xianglong Street said that in the next step, Xianglong Street will vigorously promote the development of Hunan prefabricated vegetable production base and prefabricated vegetable industry cluster, make every effort to promote investment, and boost the multi-industry chain construction and chain strengthening of the Shuidu River market.
In addition to this prefabricated food special, in the follow-up, Xingsha Selection will continue to select more local high-quality products that are "raised in the depths of the boudoir", dig deep into the historical accumulation and cultural connotation of the enterprise, tell the development story of the prefabricated food industry in Changsha County, and integrate a variety of creative live broadcast modes such as field broadcast, factory broadcast, Internet celebrity broadcast, and entrepreneur broadcast by giving full play to the three-dimensional communication advantages of "newspaper network micro-journal", so as to create a marketing service system of "online full **, offline multi-scene", and bring consumers an immersive shopping experience.