In order to raise the popularity of Hong Kong and boost market morale, Hong Kong invited football champion Lionel Messi and his Miami International team to play an exhibition match with Hong Kong's team.
The football king has arrived, and his influence is extraordinary and earth-shattering, from the airport to the port terminal, from celebrities to hawkers, the streets and alleys are full of football king Messi.
On the day of the game, Hong Kong, China's dignitaries, celebrities, celebrities, and fans all rejoiced, and 40,000 people filled the Hong Kong Stadium. In the face of the unparalleled enthusiasm of the whole Hong Kong people, Messi also reciprocated with unparalleled coldness and contempt - sitting on the bench with a cold face and not playing for a minute, refusing to communicate and interact with the fans, refusing to shake hands with the Hong Kong leader, refusing to accept the trophy, and even kicking the No. 10 jersey thrown by the fans.
All these unreasonable and unethical behaviors of the football king have disappointed, saddened and angry people from all walks of life and fans in Hong Kong, China. People from all walks of life in Hong Kong, fans, fans all over China, and even the people have spoken out, approaching the traditional Chinese festival Spring Festival, Messi has made himself a hot spot in China with his indifferent performance.
Many fans and ** across the country have expressed their stance to block this impudent football king, boycott Messi and the Argentine national team who will visit China in March, and everything is very likely to boycott Messi.
In the face of such a situation, where will the Chinese brands endorsed by Messi go?
Let's take a look at the Chinese brands endorsed by Messi: Chery Automobile, Mengniu Milk, Chishuihe Baijiu, Huawei, King of Glory**, J&T Express, ......
If the Messi incident continues to ferment, Messi continues to be arrogant, and Chinese fans continue not to buy it, the impact may shift from the stadium to the shopping mall.
It is reported that the Chinese Football Association has stopped all cooperation with the Argentine Football Association, including the Argentine national team.
Things have developed to this point, and it is clear where the brands endorsed by Messi are going, and these brands need to start public relations as soon as possible, clearly stand in line, safeguard the righteousness, and protect their own interests!