The European Union mandated the charging of Apple app sideloading, which once again sparked controversy!
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The European Union has introduced a series of regulations, including the Digital Markets Act, to limit the monopoly position of US tech giants in the EU. The most important of these regulations prohibits U.S. companies from abusing their monopoly positions, otherwise a fine of 10% is imposed. No matter how lucrative it is, Apple can't afford to pay such a hefty fine.
However, there are always exceptions, and Apple has a new twist after being forced to install software by the EU - this time, do you have to pay for it?
Apple was forced to accept the EU add-on.
Apple already has its own operating system, iOS, and has become the primary way for iOS device users to get apps from the App Store. This allows Apple to control the distribution channels of the app, creating a monopoly between developers and users.
Developers can't bypass Apple Pay, and users can't choose other channels, creating a monopoly over time. Apple takes a 30% commission from app sales and in-app purchases in the App Store. This is one of Apple's biggest revenues** and generates huge profits.
However, some developers have attracted the attention of countries such as the European Union due to their exorbitant fees. The European Union has passed a law and regulation that forces Apple to open its iPhone apps to third-party software stores or face a fine of 10% of annual turnover.
Apple has accepted this regulation and will open third-party software stores to the European market. This is a huge concession for Apple, which gives up the advantage of exclusive sales on the App Store, which is a huge loss for Apple, which alone has a stable annual turnover of more than 80 billion yuan.
Third-party apps, once in the market, will not only take away Apple's profits, but also damage the reputation of iOS security. But the EU's rules make it impossible for Apple to refuse. However, it did not lack out of skills, but came up with a new way to make money.
Apple changes its charging policy.
Let's take a look at Apple's new rules on developer fees, which will be reduced from 30% to 17% for developers who continue to work in the app store. If the developer is a developer of a third-party app store, he does not have to pay this commission. However, if you use Apple's payment method, you will have to pay 3%.
Apple seems to have made a big concession, but Apple does create new business, even in the absence of it.
One of the key terms of Apple's pricing policy is that developers must pay Apple 050 euros, which is the same for developers of app stores and third-party app stores.
With 0€5 (or 3.)89 RMB) and 4 RMB, if the popular app reaches 1 million times, Apple will earn another 2 million for every additional 1 million times.
This is only a million ** volume, and popular applications can easily be tens of millions or even hundreds of millions; Apple's move can fully offset the losses caused by the opening of third-party app stores, and even continue to make money from the developers of the original app stores.
The apples are still the same, and the wool comes out of the sheep.
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