Lamborghini s next step is really not the usual path

Mondo Social Updated on 2024-02-01

After unveiling the Direzione Cor Tauri electric energy plan for the first time in 2021, Lamborghini has not only delivered 63 limited-edition gas-electric supercars from 2021 to 2022 in 2021-2022, but also launched the brand's first non-limited-edition gasoline-electric model, the Revuelto, in March 2023. In the Direzione Cor Tauri electric energy plan, which was updated last night (1 30), it was confirmed that the plug-in gasoline-electric version of the current Urus PHEV and the successor to the Huracán will be announced in 2024, and the target of achieving a carbon reduction of 40% by 2030 (compared to 2021).

Stephan Winkelmann, President and CEO of Lamborghini, said: "In order to achieve the goal of reducing carbon emissions by 40% by 2030 for every Lamborghini, the future from the production line to the first chain, and even to the use stage and life cycle of products, as well as the facilities and operation of the factory, must be re-examined and adjusted in order to complete this plan that will definitely leave an important mark on the brand's history, and completely achieve carbon neutrality by 2050.

In addition, Lamborghini will not only launch the successor to the Urus PHEV and Huracán this year, but also revealed in this updated version of the Direzione Cor Tauri electric energy plan that they will release in 2028 the production version of the Lanzador Concept positioned as the original Ultra GT and premiered at Monterey Car Week in August 2023, and bring the first all-electric super SUV in 2029: the electric version Urus successor.

Global CO2 emissions of greenhouse gases are around 5.9 billion tons, and the transport industry as a whole accounts for about 15% of this figure, while Lamborghini has a stock of around 700,000 tons of CO2 emissions to date, including the entire life cycle of vehicles produced in 2021 and 2022 (certified according to the ISO 14064 standard); This is despite the fact that Sant'Agata production activities account for only 0001%, but the company's responsibility to the community and the planet is not limited to environmental impact.

Lamborghini's commitment to sustainability began in 2015 with the achievement of carbon neutrality at its plant in Sant'Agata and maintained this goal in the following years, explains Ranieri Nicoli, Head of Chief Manufacturing Plant: "In recent years, we have taken many sustainability measures, from the establishment of the largest photovoltaic system in the Emilia-Romagna region in 2009 to the high energy efficiency certification of our new building, With the aim of reducing energy consumption through trigeneration and district heating plants, and introducing a new concept in our paint booth to minimise water use and emissions, these initiatives have resulted in a 36% reduction in energy consumption and 34% water consumption per vehicle by 2022 compared to 2010.

Rouven Mohr, Chief Technology Officer, also said: "Electric motors are the dawn of a new era of supercars that open up new horizons for the brand in terms of power and driving experience, and we are redefining the concept of sportiness, enjoyment and driving that is deeply rooted in the DNA in a sustainable way.

And R&D is taking the Feeling Like a Pilot experience to the next level, including changes to the human-machine interface of vehicles such as the URUS, greater use of carbon fiber to reduce weight, and the development of advanced electric systems with smart aerodynamics packages that not only provide higher performance, but also give the driver a more pilot-like experience.

Lamborghini also confirmed that the Direzione Cor Tauri electric energy program is backed by the largest investment in the company's 60-year history, so this commitment shows Lamborghini's determination to meet the key challenges of the future; Paolo Poma, Lamborghini's Chief Financial Officer, said: "Our goal with Direzione Cor Tauri is another important step in the company's development, which will further increase the company's profitability and continue to maintain its leading position in the market, which is a concrete demonstration of our commitment and commitment through this important innovation.

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