After a two-year trough, the building materials and home furnishing market will recover in 2023. According to the data, the national building materials home prosperity index BHI was 118 in November84, down 1559 points, a year-on-year increase of **3232 points. The sales volume of building materials and home furnishing stores above designated size in November was 13195 billion yuan, down 1110%, a year-on-year increase of **11677%；The cumulative sales from January to November 2023 are 14,2145.6 billion yuan, a year-on-year increase of **3050%。Founded in 2004, Higold Group Co., Ltd. is a diversified and innovative enterprise with home hardware as the core, including functional hardware, basic hardware, kitchen and bathroom hardware, cabinet lighting, internal door locks, smart kitchen appliances, bathroom cabinets, and outdoor furniture. At present, the chairman of Higold Group is Mr. Ou Jinfeng.
Higold Group belongs to the home furnishing industry, with many participants in the industry and relatively low concentration. In the context of increasingly fierce competition in the industry, Higold Group has gradually expanded its business scale, and the company's operating income from 2020 to June 2023 is 85.3 billion yuan, 147.4 billion yuan, 162 billion and 90.6 billion yuan. With the advantages of product quality, sales channels, production scale, process design, etc., Higold Group has achieved a relatively leading position in the industry.
In addition, Ou Jinfeng, chairman of Higold Group, believes that talent is the first resource for enterprise development and the key force to promote enterprise innovation and development. With the gradual expansion of Higold Group's business scale, the company's talent team is also constantly expanding and optimizing, and has built a sales, procurement, production and R&D team with rich experience and professional knowledge, which has laid a solid foundation for the company's channel expansion, lean production, product R&D and innovation.
Higold Group actively grasped the market opportunities and submitted IPO application materials to the China Securities Regulatory Commission in 2022, and the IPO translation data was accepted by the Shenzhen Stock Exchange on March 2, 2023, and is currently in the "inquired" stage. According to the prospectus, Higold Group intends to raise 42 billion yuan, which will be used for Higold smart home hardware automation manufacturing base, Higold Group R&D center construction project and Higold Group information construction project.
Higold Group plans to follow the development trend of systematic home hardware through this raised capital investment project, use the company's technology accumulation and market precipitation in the field of home hardware and outdoor furniture, carry out market-oriented product life cycle management, further improve the level of intelligent manufacturing, improve production efficiency, ensure product quality, continue to expand production capacity, and consolidate the market position of core products such as pull baskets, sinks, hinge rails and outdoor furnitureAt the same time, through resource synergy and brand effect, it is planned to extend to the whole house hardware business and further enhance the market share of new categories such as wardrobe hardware and bathroom hardware. Ou Jinfeng, chairman of Higold Group, emphasized that it is the unswerving development strategy of Higold Group to build and develop the whole house hardware field as the core competitiveness of Higold Group.