The EU continues to impose fines and suppression, why did Apple compromise and not withdraw from the European market?
The European Union is undoubtedly the most heartbreaking place in the world, Amazon, Intel, Microsoft, Apple, Google ......
If they use this, then almost all high-tech companies will be fined by Europe, after all, they can easily find out.
For example, Apple, under pressure from the European Union, has converted Type-C to the iPhone 15.
Now, there's news that Apple is opening up sideloading to Europe, which means allowing third-party app stores, so users don't have to be on the appstore**.
For Apple, this is indeed a major problem; This is not the case when the open, closed system and the taxation of Apple are weakened.
The European Union is also said to have called on Apple to open up NFC functionality, which is not just for Apple itself, but for third-party software to search.
Many netizens are asking, since Europe is like this, why hasn't Apple returned it? After all, the EU is a country that is not big, it is just a small country, and it is a mess at every turn, and it will be over in one shot or two.
So, what's the point of the EU for Apple? The first is sales, statistics in 2022 show that Apple's share in Europe is 22%, and in 2022, a total of 13.6 billion units, that is, Apple sold almost 40 million units in Europe. This equates to 1 5 to 1 5 global sales.
Of course, Apple is also sold in Europe, and we all know that the EU accounts for 1 6 of the company's total revenue, that is, 60 billion, that is, 400 billion.
Just imagine, how much money can Xiaomi make every year? In 2022, there will be only 280 billion, and Huawei's revenue in 2022 will reach 642.3 billion, that is, the European market is equal to 14 millet, 06 Huawei.
Therefore, they will definitely not give up this market, because this piece, which is 1In 4 hours, Huawei is 06, do you think Apple can still be returned?
Moreover, if Apple leaves the European Union, then its market will be occupied by other brands such as Samsung, Xiaomi, OPPO, etc., and Apple's voice in Europe will be greatly weakened, and their profits will be more at that time.
Therefore, even if they are suppressed by the EU a thousand times, they can only swallow their anger and will not fight back. Not only Apple, Intel, Google, Amazon, Facebook, Microsoft, etc., have been punished by the EU and have said they are willing to accept the punishment.
That is why the EU has become so strong, because it is a whole, not a single country, with a population of 450 million and a strong purchasing power, so that other great powers dare not and are unwilling to give it up.