Ai Fukuhara, the bright star of Japanese table tennis, has brought joy and passion to countless fans. However, recently, she tried live streaming in another field, but she encountered an unprecedented cold reception, and the results were dismal. So, what's really going on?
Why did Ai Fukuhara encounter such a dilemma in the field of live streaming with goods? Ai Fukuhara's live broadcast lasted for nearly 2 hours, during which she recommended 24 products.
But the audience's response was far less than she expected. According to the data, the number of people in this live broadcast is only 7420,000, with a peak of 1 people90,000, with an average of more than 6,000 people. The most astonishing thing is that the number of traded commodities is only 2,375, the transaction amount is 23,496 yuan, and the average unit price is less than 100 yuan.
This result is a world of difference compared to her brilliant achievements in table tennis. As a star with a high reputation and achievements in the field of table tennis, Ai Fukuhara's influence should not be underestimated.
However, in the field of live streaming, she doesn't seem to have been able to translate this influence into tangible purchasing power. The reasons for this are worth digging into**.
First of all, the core of the business model of live streaming is to interact with consumers and build trust. Although Ai Fukuhara is a superstar in the table tennis world, she is still a novice in the field of live streaming.
Lacking experience and skills, she failed to establish enough interaction and trust with the audience during the live broadcast, resulting in a low willingness of the audience to buy.
Second, today's consumers have tended to consume rationally, and the mere celebrity effect can no longer attract them. Although Ai Fukuhara recommended a wide variety of products in the live broadcast, there is a lack of truly competitive explosive products.
At the same time, she also failed to fully demonstrate the unique value and advantages of the product in the recommendation process, resulting in the audience's lack of interest in the product.
In addition, Ai Fukuhara's personal image and reputation have also affected the effect of her live broadcast to a certain extent. Some of the previous controversial remarks and behaviors made some consumers have a negative impression of her, which also affected her effect on bringing goods to a certain extent.
Written in the end, it is no accident that Ai Fukuhara has received a cold reception in the field of live streaming. The current market environment has changed dramatically, and the simple celebrity effect is no longer able to support a successful live broadcast.
Ai Fukuhara needs to learn from this experience, strengthen interaction with consumers and build trust, and gain a deeper understanding of market demand and product characteristics, so as to be more fully prepared for the future of live streaming.
At the same time, she also needs to pay attention to her image and reputation at all times, and maintain a good public image to attract more consumer attention and support.
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