Xinhua News Agency, Beijing, Feb. 23 (Xinhua) -- On Feb. 23, Xinhua Daily Telegraph published a commentary entitled "Let "Traffic**" Have Nowhere to Hide".
In recent days, the incident of "Shanghai female teacher suspected of improper relationship with a 16-year-old student" has caused controversy. The incident is still under investigation, but the eyeballer has already appeared. According to ** report, it is suspected that a number of bloggers "touched porcelain" news parties, imitating the female teacher involved in the live broadcast and earning rewards from their clothes and makeup; In addition, some accounts deliberately use the ** as the avatar of the news party, which is suspected of confusing the public.
From a legal point of view, the act of impersonating another person constitutes an infringement. Outside the law, the anchor pretending to be the female teacher involved in the live broadcast to earn traffic will also have an impact on social values - in the face of a large number of young audiences in the live broadcast room, the "porcelain" live broadcast conveys to them the distorted values of "you can not hesitate to deceive and disregard public order and good customs for the sake of popularity", and the larger the number of fans, the more harmful it will be. At present, a number of accounts have been banned by the platform, but the network chaos caused by traffic cannot stop at one letter, and should maintain a high-pressure situation and continue to rectify and rectify.
Coincidentally, almost at the same time as "touching porcelain live broadcast", "Qin Lang Paris lost his winter vacation homework" has also become a hot topic on the Internet. Some bloggers claimed that a child named "Qin Lang" was suspected of leaving his winter vacation homework abroad, and was handed over by the staff and brought back to China for him. This dramatic story appeared on the hot search, and a bunch of people who claimed to be "Qin Lang's teacher" and "Qin Lang's classmates" appeared in the relevant ** comment area, and some people even started the live broadcast in the name of "Qin Lang's uncle" and accepted rewards. It wasn't until the relevant account was banned by the platform that some netizens realized that they had been teased.
If the timeline is extended, many people will be familiar with false marketing on the Internet: the baby of a mother and baby blogger may be rented; Sweet words from a couple blogger, or a well-crafted script; The warm moments in life can also be "made" ......Behind all kinds of chaos, there is a bottomless pursuit of traffic and an unprincipled desire for traffic monetization. And what "Uncle Qin Lang" finally destroyed was the credibility of cyberspace and the social environment of fairness and justice.
The Internet has never been a place outside the law, and not all traffic can be rubbed. In recent years, relevant platforms and regulatory authorities have been taking action to rectify behaviors such as attracting attention for marketing purposes and taking advantage of extreme events to rub hot spots, and batch after batch of illegal accounts have been duly disposed of, but with the continuous emergence of new technologies and variants, it is still necessary to keep pace with the times and innovate governance methods. For example, some experts pointed out that in response to violations of laws and regulations, in addition to taking measures such as canceling accounts, banning words, and canceling interactive functions, platforms should also speed up the improvement of systems such as the management of the number of account followers and the supervision of profit-making behaviors, deeply bind the content of works to profit-making income, enhance the "pain" of punishment for illegal acts, and force practitioners to retract their hands for violations.
There is no shortage of traffic on the Internet, but if you only have the logic of following the trend and hype, you will definitely shoot yourself in the foot and be eaten by traffic. Whether it is a platform or an anchor, it is better to improve the quality than to cater to traffic, only by consciously abiding by national laws and regulations, strengthening moral character cultivation, and shaping a healthy brand image, can we truly grasp the "traffic window" and win the "traffic gift".